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55

Blue Roll Dispenser

Worth a look

Shows low returns (0.4%), but soft demand (-16.7% this quarter) keeps it on the watch list.

Market size 35Growth 17Conversion 81Competition 36Returns 98Price range 73Avg price 90Brand share 38Review moat 92Quality gap 78

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great169.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.80

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.62–£40.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£172K

£172K/yr · 97K searches

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Is blue roll dispenser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, blue roll dispenser is a £172K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue roll dispenser market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£166K–£208K
units × avg price
Conversion rate
8.6%
Avg BSR
#46
Page quality
0%
Prime
64%
Sponsored
32%
Out of stock
3.4%
Avg brand age
49 months
Avg seller age
176 days

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

14%

  • Phoenix28%
  • MegaMaxx17%
  • Amazon Basics16%
  • TR Home Solutions14%
  • JANTEX8%
  • andarta4%
  • Open — no brand owns it (9 brands, 14%)

blue roll dispenser demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top blue roll dispenser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • blue roll dispenser50K/yr
  • blue roll holder28K/yr
  • blue roll dispenser wall mounted10K/yr
  • blue roll holder wall mounted6K/yr
  • paper roll dispenser4K/yr
All search terms

Top blue roll dispenser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£9K10%£17K15%£26K20%£34K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about blue roll dispenser

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value”

Size-Overall10%

“it fits in great”

Quality-Overall9%

“Good quality”

Ease Of Use9%

“dispenses smoothly every time”

Advertised Vs Actual Product8%

“Exactly as described”

Assembly/Installation6%

“very easy to assemble”

Material Quality6%

“Nice and solid works well”

Storage Capacity6%

“Does the job and provides extra storage, excellent”

Strength5%

“very sturdy”

Collectibles5%

“Great roll holder”

What buyers complain about

Quality-Overall30%

“Absolute garbage”

Size-Overall25%

“Centrefeed towelling bought from Amazon do not fit through the centre hole, extremely disappointing”

Durability10%

“Broke in the first 2 months of use”

Dispensing Mechanism10%
Thickness5%

“Cheap thin plastic”

Strength5%

“For the price a good product however the door lock is a bit flimsy”

Advertised Vs Actual Product5%

“Not as advertised”

Top return reasons

Size-Overall36%
Defective Material/Parts8%
Functionality-Overall7%
Strength6%
Compatibility-Overall6%
Quality-Overall6%
Dispensing Mechanism5%
Advertised Vs Actual Product5%
Mounting4%
Weight Heavy2%

Common blue roll dispenser questions

Is blue roll dispenser profitable to sell on Amazon United Kingdom?
The niche generates £172K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the blue roll dispenser niche?
15 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in blue roll dispenser?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.4%.
When does demand for blue roll dispenser peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the blue roll dispenser niche?
Listings span £5.62–£40.70; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.

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