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55

blue roll dispenser

Worth a look

Shows low returns (0.4%), but soft demand (-16.7% this quarter) keeps it on the watch list.

Market size 35Growth 17Conversion 81Competition 36Returns 98Price range 73Avg price 90Brand share 38Review moat 92Quality gap 78

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great169.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.80

avg listing price — sweet spot $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£5.62–£40.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£172K

£172K/yr · 97K searches

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, blue roll dispenser is a £172K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue roll dispenser market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£166K–£208K
units × avg price
Conversion rate
8.6%
Avg BSR
#46
Page quality
0%
Prime
64%
Sponsored
32%
Out of stock
3.4%
Avg brand age
49 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

14%

  • Phoenix28%
  • MegaMaxx17%
  • Amazon Basics16%
  • TR Home Solutions14%
  • JANTEX8%
  • andarta4%
  • Open — no brand owns it (9 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top blue roll dispenser search terms

  • blue roll dispenser50K/yr
  • blue roll holder28K/yr
  • blue roll dispenser wall mounted10K/yr
  • blue roll holder wall mounted6K/yr
  • paper roll dispenser4K/yr
All search terms

Top blue roll dispenser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£9K10%£17K15%£26K20%£34K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about blue roll dispenser

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value”

Size-Overall10%

“it fits in great”

Quality-Overall9%

“Good quality”

Ease Of Use9%

“dispenses smoothly every time”

Advertised Vs Actual Product8%

“Exactly as described”

Assembly/Installation6%

“very easy to assemble”

Material Quality6%

“Nice and solid works well”

Storage Capacity6%

“Does the job and provides extra storage, excellent”

Strength5%

“very sturdy”

Collectibles5%

“Great roll holder”

What buyers complain about

Quality-Overall30%

“Absolute garbage”

Size-Overall25%

“Centrefeed towelling bought from Amazon do not fit through the centre hole, extremely disappointing”

Durability10%

“Broke in the first 2 months of use”

Dispensing Mechanism10%
Thickness5%

“Cheap thin plastic”

Strength5%

“For the price a good product however the door lock is a bit flimsy”

Advertised Vs Actual Product5%

“Not as advertised”

Top return reasons

Size-Overall36%
Defective Material/Parts8%
Functionality-Overall7%
Strength6%
Compatibility-Overall6%
Quality-Overall6%
Dispensing Mechanism5%
Advertised Vs Actual Product5%
Mounting4%
Weight Heavy2%

Common questions

Is blue roll dispenser profitable to sell on Amazon United Kingdom?
The niche generates £172K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the blue roll dispenser niche?
15 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in blue roll dispenser?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.4%.
When does demand for blue roll dispenser peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the blue roll dispenser niche?
Listings span £5.62–£40.70; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.