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Blue Roll Dispenser

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -16.7% this quarter, so Blue Roll Dispenser is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 49
Market size
£172K/yr97K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
63%top-5 click share · 15 brands · 35 sellers

Flapen Score

Blue Roll Dispenser against its category

The dotted line is the Business, Industry & Science average. Past it, Blue Roll Dispenser is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Roll Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Roll Dispenser 97K times last year and spent an estimated £172K. The top 5 brands take 82% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
8.6%
Market size, estimated
£172Ka year
Peak month
March1.5× the quietest month
Top search term
blue roll dispenser50K searches a year

02 · Price

A sale here is worth £20.80.

Listings sell for £20.80 on average, from £5.62 to £40.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.80 that is £5K to £10K a year per listing.

Average price
£20.80inside the $15 to $100 sweet spot
Price range
£5.62–£40.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #46 within Janitorial & Sanitation Supplies. It carries 170 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
64%
Out of stock, average day
3.4%
Average rank
#46in Janitorial & Sanitation Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Blue Roll Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

35

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

14%

  • Phoenix28%
  • MegaMaxx17%
  • Amazon Basics16%
  • TR Home Solutions14%
  • JANTEX8%
  • andarta4%
  • Open — no brand owns it (9 brands, 14%)

Demand

Blue Roll Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Blue Roll Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue roll dispenser50K/yr
  • blue roll holder28K/yr
  • blue roll dispenser wall mounted10K/yr
  • blue roll holder wall mounted6K/yr
  • paper roll dispenser4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Roll Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.27

Absolute garbage

Junk

Very poor quality

Size-Overall25%−0.14

Centrefeed towelling bought from Amazon do not fit through the centre hole, extremely disappointing

Does not fit blue roll

I personally can't find any blue roll that fits this

Durability10%−0.08

Broke in the first 2 months of use

Dispensing Mechanism10%+0.43
Thickness5%−0.03

Cheap thin plastic

Love

Value For Money23%+1.50

Good value

Great value for the money

Great value

Size-Overall10%−0.14

it fits in great

Easy to fit up

blue roll fits ok

Quality-Overall9%−0.27

Good quality

Good Product

Excellent and robust quality

Ease Of Use9%+0.57

dispenses smoothly every time

easy to use

Easy to fit up

Advertised Vs Actual Product8%+0.21

Exactly as described

Exactly what I was looking for

As expected

Return

0.4% Return rate 48% Fixable by listing

Size-Overall36%█▄███▇

Centrefeed towelling bought from Amazon do not fit through the centre hole, extremely disappointing

Does not fit blue roll

I personally can't find any blue roll that fits this

Defective Material/Parts8%▇▁▄▅▄█
Functionality-Overall7%▁█▁▂▂▃
Strength6%▁█▇▃▃▁

For the price a good product however the door lock is a bit flimsy

Compatibility-Overall6%▁█▁▁▆▆

FAQ

Common Blue Roll Dispenser questions

Answered from the same tracked data.