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12v Battery

Fail

The average product has 8,195 reviews to catch up to, so 12v Battery is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£103K/yr172K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
54%top-5 click share · 13 brands · 73 sellers

Flapen Score

12v Battery against its category

The dotted line is the Business, Industry & Science average. Past it, 12v Battery is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12v Battery 172K times last year and spent an estimated £103K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
3.7%
Market size, estimated
£103Ka year
Peak month
September1.9× the quietest month
Top search term
12v battery108K searches a year

02 · Price

A sale here is worth £16.27.

Listings sell for £16.27 on average, from £2.95 to £32.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.27 that is £2K to £4K a year per listing.

Average price
£16.27inside the $15 to $100 sweet spot
Price range
£2.95–£32.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #37 within Solar & Wind Energy. It carries 8,195 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
3.1%
Average rank
#37in Solar & Wind Energy
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,195per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top 12v Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

73

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

14%

  • UPLUS NEW TECHNOLOGY BATTERY26%
  • Tecnoware Power Systems21%
  • Duracell20%
  • CITYORK8%
  • Amazon Basics6%
  • DC HOUSE5%
  • Open — no brand owns it (7 brands, 14%)

Demand

12v Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top 12v Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12v battery108K/yr
  • 12 volt battery19K/yr
  • 12v 7ah battery13K/yr
  • 12v rechargeable battery8K/yr
  • 12 v battery5K/yr
  • small 12v battery5K/yr
  • 12v lead acid battery4K/yr
  • battery 12v4K/yr
  • ride on car battery replacement 12v3K/yr
  • 12v 7ah sealed lead acid battery3K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life21%−0.08

Terrible batteries didnt work at all

no significant life in the battery

very low battery life

Charging20%−0.12

does not hold charge

Not rechargeable

took about 3 hours to charge with panel straight out of box

Durability13%−0.09

Stopped working after 5 months

Stop working after 3 days

Don't last long

Size-Overall9%+0.43

Incorrect size for what I needed

Larger diameter than the 23AE battery

Super small

Value For Money8%+1.75

expensive

Comming down in price

maybe they arent the best value for money when it comes to £ per watt

Love

Battery Life25%−0.08

Decent battery

Good battery life

Good Battery

Value For Money24%+1.75

Excellent price

Excellent value

Good value for money

Quality-Overall19%+1.41

Good quality

Good quality reliable

Good sellers good quality product good price

Advertised Vs Actual Product12%+0.66

Product, as advertised

As described

Exactly as pictured

Size-Overall7%+0.43

Good fit

easy to fit for husband

Fits door bell button

Return

0.6% Return rate 43% Fixable by listing

Size-Overall38%█▇█▇█▅

Incorrect size for what I needed

Larger diameter than the 23AE battery

Super small

Charging15%▄▅▆▇▅█

does not hold charge

Not rechargeable

took about 3 hours to charge with panel straight out of box

Compatibility-Overall14%▇▆▆▆█▆
Functionality-Overall12%▇▆▄▆█▅

Not working

Bit slow

Battery Life4%▅█▆▄▃▇

Terrible batteries didnt work at all

no significant life in the battery

very low battery life

FAQ

Common 12v Battery questions

Answered from the same tracked data.