12 Inch Cake Board
FailPrices span $1.69–$14.23, mostly outside the sweet spot, so 12 Inch Cake Board is a Fail.
- Flapen Score
- 47 / 100Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 4947
- Market size
- £118K/yr118K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 28 sellers
Flapen Score
12 Inch Cake Board against its category
The dotted line is the Business, Industry & Science average. Past it, 12 Inch Cake Board is stronger. Inside it, weaker.
Market
The 12 Inch Cake Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12 Inch Cake Board 118K times last year and spent an estimated £118K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £118Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- 12 inch cake board37K searches a year
02 · Price
A sale here is worth £7.65.
Listings sell for £7.65 on average, from £1.69 to £14.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.65 that is £4K to £6K a year per listing.
- Average price
- £7.65under the $15 to $100 sweet spot
- Price range
- £1.69–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #59 within Food Service Equipment & Supplies. It carries 729 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #59in Food Service Equipment & Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 729per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 12 Inch Cake Board products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago

Culpitt 12 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 300mm 12 Inch - Pack of 5
- Price
- £9.75
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 8y ago

Culpitt 12 Cake Board | 5 Pack | Cake Drum Silver Fern 12 Inch (304mm) Round 12mm Thick (Pack of 5 Boards)
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 6y ago

Culpitt Tall Cake Box & White Board Set | 12 Square | Extra Tall for Tiered or Decorated Cake Transport | Premium Masonite Board Included
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 2y ago

Satinara 12 Cake Board Luxury Cake Drum Individually Wrapped Silver Foil Covered 12mm thick - 12 Inch Round Single
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 4y ago
Trending
estimated 90-day click momentum
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago

12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
- Price
- £5.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago

Culpitt Black 12 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss Black | 304mm | 12 Inch Round
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago

Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago

FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 12mo ago
Newest
by launch date
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago

Culpitt 12 Wood Effect Cake Board Extra Strong Masonite Round 5mm Thick | 30cm | 12 Inch Round
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 7mo ago

12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
- Price
- £5.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago

lakudayy 5 Pcs Cake Boards 12 inch Cake Board 12mm Thick White Cake Board Reusable Corrugated Cake Boards Strong Round for Multi Layer Cakes Fruit Cakes Wedding Birthday Party
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 10mo ago

FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
28
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
6%
- Culpitt74%
- Satinara6%
- Tala5%
- saerryor4%
- The Baked Studio3%
- FALGUN2%
- Open — no brand owns it (4 brands, 6%)
Demand
12 Inch Cake Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top 12 Inch Cake Board search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12 inch cake board37K/yr
- cake board 12 inch round24K/yr
- 12 cake board10K/yr
- white cake board 12 inch10K/yr
- 12inch cake board6K/yr
- 12 inch cake drum5K/yr
- 12 inch white cake board6K/yr
- cake boards 12 inch round6K/yr
- cake board 12 inch4K/yr
- cake drum 12 inch round3K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Inch Cake Board
We read the reviews and the return reasons for every product selling here.
“Unfortunately not a great quality stand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Inch Cake Board questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









