12 Inch Cake Board
FailPrices span $1.69–$14.23, mostly outside the sweet spot, so 12 Inch Cake Board is a Fail.
- Flapen Score
- 47 / 100Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 4947
- Market size
- £118K/yr118K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 28 sellers
Flapen Score
12 Inch Cake Board against its category
The dotted line is the Business, Industry & Science average. Past it, 12 Inch Cake Board is stronger. Inside it, weaker.
Market
The 12 Inch Cake Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 12 Inch Cake Board 118K times last year and spent an estimated £118K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £118Ka year
- Peak month
- July1.2× the quietest month
- Top search term
- 12 inch cake board37K searches a year
02 · Price
A sale here is worth £7.65.
Listings sell for £7.65 on average, from £1.69 to £14.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.65 that is £4K to £6K a year per listing.
- Average price
- £7.65under the $15 to $100 sweet spot
- Price range
- £1.69–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #59 within Food Service Equipment & Supplies. It carries 729 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #59in Food Service Equipment & Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 729per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 12 Inch Cake Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt 12 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 300mm 12 Inch - Pack of 5
- Price
- £9.75
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 8y ago
Culpitt 12 Cake Board | 5 Pack | Cake Drum Silver Fern 12 Inch (304mm) Round 12mm Thick (Pack of 5 Boards)
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 6y ago
Culpitt Tall Cake Box & White Board Set | 12 Square | Extra Tall for Tiered or Decorated Cake Transport | Premium Masonite Board Included
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 2y ago
Satinara 12 Cake Board Luxury Cake Drum Individually Wrapped Silver Foil Covered 12mm thick - 12 Inch Round Single
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 4y ago
Trending
90-day click momentumCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
- Price
- £5.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago
Culpitt Black 12 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss Black | 304mm | 12 Inch Round
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 12mo ago
Newest
by launch dateCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt 12 Wood Effect Cake Board Extra Strong Masonite Round 5mm Thick | 30cm | 12 Inch Round
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 7mo ago
12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
- Price
- £5.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago
lakudayy 5 Pcs Cake Boards 12 inch Cake Board 12mm Thick White Cake Board Reusable Corrugated Cake Boards Strong Round for Multi Layer Cakes Fruit Cakes Wedding Birthday Party
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 10mo ago
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
6%
- Culpitt74%
- Satinara6%
- Tala5%
- saerryor4%
- The Baked Studio3%
- FALGUN2%
- Open — no brand owns it (4 brands, 6%)
Demand
12 Inch Cake Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top 12 Inch Cake Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12 inch cake board37K/yr
- cake board 12 inch round24K/yr
- 12 cake board10K/yr
- white cake board 12 inch10K/yr
- 12inch cake board6K/yr
- 12 inch cake drum5K/yr
- 12 inch white cake board6K/yr
- cake boards 12 inch round6K/yr
- cake board 12 inch4K/yr
- cake drum 12 inch round3K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Inch Cake Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unfortunately not a great quality stand
Very cheap quality and like foam
Bad Quality
My only complaint is the price
Not worth £8.00+ they can be bought cheaper elsewhere
I will say a little overpriced for what it is
far too flimsy for two or more tiers
Not so strong
Flimsy and bad quality
Cant use
Not able to be used
Unable to be used
It is thick
This board is very very thin
Very thin, wouldnt recommend
Love
Good quality
Good quality board
Great quality cake board and box set
Very sturdy
The board was strong and sturdy
the box is sturdy
good value for money
good value set to have :-
Good value
The cake fitted into the box perfectly and with ease
Fitted cake
These are a good size for 8 or 10 cakes
Light weight boards that look good
Lightweight
They are light weight
Return
0.5% Return rate 53% Fixable by listing
Do not buy these in any size
Small
Unfortunately not a great quality stand
Very cheap quality and like foam
Bad Quality
It is thick
This board is very very thin
Very thin, wouldnt recommend
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Inch Cake Board questions
Answered from the same tracked data.