12 inch cake board
Skip itPrices mostly outside the sweet spot ($1.69–$14.23) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Good728.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Okay£118K£118K/yr · 118K searches
Avg price
Bad£7.65avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£1.69–£14.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 12 inch cake board is a £118K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
12 inch cake board market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £115K–£153K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.0%
- Avg brand age
- 36 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
6%
- Culpitt74%
- Satinara6%
- Tala5%
- saerryor4%
- The Baked Studio3%
- FALGUN2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top 12 inch cake board search terms
- 12 inch cake board37K/yr
- cake board 12 inch round24K/yr
- 12 cake board10K/yr
- white cake board 12 inch10K/yr
- 12inch cake board6K/yr
- 12 inch cake drum5K/yr
- 12 inch white cake board6K/yr
- cake boards 12 inch round6K/yr
- cake board 12 inch4K/yr
- cake drum 12 inch round3K/yr
Top 12 inch cake board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£8.214.6★108 rev
Culpitt 12 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 300mm 12 Inch - Pack of 5
Culpitt£9.754.5★874 rev
Culpitt 12 Cake Board | 5 Pack | Cake Drum Silver Fern 12 Inch (304mm) Round 12mm Thick (Pack of 5 Boards)
Culpitt£8.244.6★1,916 rev
Culpitt Tall Cake Box & White Board Set | 12 Square | Extra Tall for Tiered or Decorated Cake Transport | Premium Masonite Board Included
Culpitt£6.774.7★715 rev
Satinara 12 Cake Board Luxury Cake Drum Individually Wrapped Silver Foil Covered 12mm thick - 12 Inch Round Single
Satinara£3.354.6★1,662 rev
Newest
by launch dateCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£8.21108 rev
Culpitt 12 Wood Effect Cake Board Extra Strong Masonite Round 5mm Thick | 30cm | 12 Inch Round
Culpitt£3.29454 rev
12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
PNSXING£5.873 rev
lakudayy 5 Pcs Cake Boards 12 inch Cake Board 12mm Thick White Cake Board Reusable Corrugated Cake Boards Strong Round for Multi Layer Cakes Fruit Cakes Wedding Birthday Party
lakudayy£11.222 rev
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
FALGUN£6.7499 rev
Trending
90-day click momentumCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
Culpitt£8.214.6★
12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
PNSXING£5.872.5★
Culpitt Black 12 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss Black | 304mm | 12 Inch Round
Culpitt£3.264.5★
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
Culpitt£1.694.5★
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
FALGUN£6.744.6★
What buyers say about 12 inch cake board
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Very sturdy”
“good value for money”
“The cake fitted into the box perfectly and with ease”
“Light weight boards that look good”
“It served just what i wanted”
“Easy to clean and reuse”
“Easy to clean and reuse”
“Easy to use”
“is very easy to assemble when needed”
What buyers complain about
“Unfortunately not a great quality stand”
“My only complaint is the price”
“far too flimsy for two or more tiers”
“Cant use”
“It is thick”
“the white just fades as soon as it's touched”
“Do not buy these in any size”
“Bashed and dirty”
“Too light”
“It is very slippery”
Top return reasons
Common questions
- Is 12 inch cake board profitable to sell on Amazon United Kingdom?
- The niche generates £118K/yr across 23 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the 12 inch cake board niche?
- 10 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in 12 inch cake board?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Strength. The return rate is 0.5%.
- When does demand for 12 inch cake board peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the 12 inch cake board niche?
- Listings span £1.69–£14.23; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.