12 Inch Cake Board
prices mostly outside the sweet spot ($1.69–$14.23) — 12 Inch Cake Board doesn't clear our bar today.
Flapen Score
Is 12 Inch Cake Board profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 12 Inch Cake Board is a £118K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
12 Inch Cake Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +4.1% over the last 90 days and 13.0% of searches end in a purchase.
£118K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top 12 Inch Cake Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Culpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt 12 White Masonite Cake Board Strong Round Cake Board Cake Drum 4mm Thick 300mm 12 Inch - Pack of 5
- Price
- £9.75
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 8y ago
Culpitt 12 Cake Board | 5 Pack | Cake Drum Silver Fern 12 Inch (304mm) Round 12mm Thick (Pack of 5 Boards)
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 6y ago
Culpitt Tall Cake Box & White Board Set | 12 Square | Extra Tall for Tiered or Decorated Cake Transport | Premium Masonite Board Included
- Price
- £6.77
- Rating
- 4.7/5
- Reviews
- 715
- Age
- 2y ago
Satinara 12 Cake Board Luxury Cake Drum Individually Wrapped Silver Foil Covered 12mm thick - 12 Inch Round Single
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 4y ago
Trending
90-day click momentumCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
- Price
- £5.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago
Culpitt Black 12 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss Black | 304mm | 12 Inch Round
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
Culpitt White 10 Masonite Cake Board Extra Strong Round 5mm Thick | Gloss White | 254mm | 10 Inch Round
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 12mo ago
Newest
by launch dateCulpitt Select 12 White Cake Boards Round 12mm Thick Lightweight Cake Plate for Celebration Cakes Birthday Treats Cupcakes and More! Strong 10 Inch Pack of 5
- Price
- £8.21
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Culpitt 12 Wood Effect Cake Board Extra Strong Masonite Round 5mm Thick | 30cm | 12 Inch Round
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 7mo ago
12 Inch Round Cake Drums 2 Pack White Cake Boards 1/2 Inch Thick Heavy Duty Cake Bases for Wedding Birthday and Multi-Layer Cake Display
- Price
- £5.87
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago
lakudayy 5 Pcs Cake Boards 12 inch Cake Board 12mm Thick White Cake Board Reusable Corrugated Cake Boards Strong Round for Multi Layer Cakes Fruit Cakes Wedding Birthday Party
- Price
- £11.22
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 10mo ago
FALGUN Premium 12 Thick Round Silver Cake-Board & Tall White Cake-Box Combo Premium 12 x 12 x 12 Inch Square Box and Matching Circle Set For Tiered or Transport - 12 Inch Tall
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
6%
- Culpitt74%
- Satinara6%
- Tala5%
- saerryor4%
- The Baked Studio3%
- FALGUN2%
- Open — no brand owns it (4 brands, 6%)
12 Inch Cake Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top 12 Inch Cake Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12 inch cake board37K/yr
- cake board 12 inch round24K/yr
- 12 cake board10K/yr
- white cake board 12 inch10K/yr
- 12inch cake board6K/yr
- 12 inch cake drum5K/yr
- 12 inch white cake board6K/yr
- cake boards 12 inch round6K/yr
- cake board 12 inch4K/yr
- cake drum 12 inch round3K/yr
What reviews say buyers love and hate about 12 Inch Cake Board
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good quality”
“Very sturdy”
“good value for money”
“The cake fitted into the box perfectly and with ease”
“Light weight boards that look good”
What buyers complain about
77% of reviews“Unfortunately not a great quality stand”
“My only complaint is the price”
“far too flimsy for two or more tiers”
“Cant use”
“It is thick”
12 Inch Cake Board return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Inch Cake Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
