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12 Inch Cake Board

Fail

Prices span $1.69–$14.23, mostly outside the sweet spot, so 12 Inch Cake Board is a Fail.

Flapen Score
47
47 / 100
Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 49
Market size
£118K/yr118K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
61%top-5 click share · 10 brands · 28 sellers

Flapen Score

12 Inch Cake Board against its category

The dotted line is the Business, Industry & Science average. Past it, 12 Inch Cake Board is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Cake Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12 Inch Cake Board 118K times last year and spent an estimated £118K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
13.0%
Market size, estimated
£118Ka year
Peak month
July1.2× the quietest month
Top search term
12 inch cake board37K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £1.69 to £14.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.65 that is £4K to £6K a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£1.69–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #59 within Food Service Equipment & Supplies. It carries 729 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#59in Food Service Equipment & Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
23

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top 12 Inch Cake Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

28

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 97%

Open market

6%

  • Culpitt74%
  • Satinara6%
  • Tala5%
  • saerryor4%
  • The Baked Studio3%
  • FALGUN2%
  • Open — no brand owns it (4 brands, 6%)

Demand

12 Inch Cake Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 12 Inch Cake Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 12 inch cake board37K/yr
  • cake board 12 inch round24K/yr
  • 12 cake board10K/yr
  • white cake board 12 inch10K/yr
  • 12inch cake board6K/yr
  • 12 inch cake drum5K/yr
  • 12 inch white cake board6K/yr
  • cake boards 12 inch round6K/yr
  • cake board 12 inch4K/yr
  • cake drum 12 inch round3K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Cake Board

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Unfortunately not a great quality stand”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 12 Inch Cake Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data