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10 Inch Cake Board

Fail

The top 5 brands take 100% of clicks, so 10 Inch Cake Board is a Fail.

Flapen Score
41
41 / 100
Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 49
Market size
£271K/yr558K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
68%top-5 click share · 3 brands · 24 sellers

Flapen Score

10 Inch Cake Board against its category

The dotted line is the Business, Industry & Science average. Past it, 10 Inch Cake Board is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10 Inch Cake Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10 Inch Cake Board 558K times last year and spent an estimated £271K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
10.6%
Market size, estimated
£271Ka year
Peak month
May3.2× the quietest month
Top search term
cake board283K searches a year

02 · Price

A sale here is worth £4.57.

Listings sell for £4.57 on average, from £1.69 to £8.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £4.57 that is £6K to £7K a year per listing.

Average price
£4.57under the $15 to $100 sweet spot
Price range
£1.69–£8.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #14 within Food Service Equipment & Supplies. It carries 1,109 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#14in Food Service Equipment & Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,109per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 10 Inch Cake Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

24

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • Culpitt92%
  • Satinara4%
  • Tala4%

Demand

10 Inch Cake Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top 10 Inch Cake Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake board283K/yr
  • 10 inch cake board53K/yr
  • cake boards48K/yr
  • gold cake board27K/yr
  • cake board 10 inch round27K/yr
  • cake base16K/yr
  • 10 cake board13K/yr
  • 10inch cake board13K/yr
  • cake base board11K/yr
  • round cake board11K/yr

Reviews and returns

What reviews say buyers love and hate about 10 Inch Cake Board

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“The cake board is awful quality”
A buyer, on “Quality-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 10 Inch Cake Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data