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Foam Football

Maybe

An estimated 0.4% of orders come back. But prices span $3.65–$18.75, mostly outside the sweet spot, so Foam Football is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£161K/yr297K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
59%top-5 click share · 13 brands · 43 sellers

Flapen Score

Foam Football against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Football is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Football 297K times last year and spent an estimated £161K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
5.7%
Market size, estimated
£161Ka year
Peak month
May2.7× the quietest month
Top search term
foam football49K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £3.65 to £18.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.46 that is £5K to £7K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£3.65–£18.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #93 within Football. It carries 181 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
8.4%
Average rank
#93in Football
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
22

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Foam Football products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

43

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 97%

Open market

16%

  • HTI40%
  • Pride Home & Garden11%
  • Jofuni9%
  • Generic9%
  • NINE9%
  • Hy-Pro7%
  • Open — no brand owns it (7 brands, 16%)

Demand

Foam Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Foam Football search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foam football49K/yr
  • foam ball42K/yr
  • soft football31K/yr
  • foam balls35K/yr
  • sponge football20K/yr
  • foam balls for kids15K/yr
  • sponge balls16K/yr
  • sponge ball15K/yr
  • sponge balls for kids11K/yr
  • foam football size 59K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Football

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.4%of orders come back
“The balls are quite small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foam Football questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data