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Foam Football

Maybe

Returns run at only 0.4% of orders. But prices span $3.65–$18.75, mostly outside the sweet spot, so Foam Football is a Maybe.

Flapen Score
54
54 / 100
Top 33% of 792 Sports & Outdoors niches · +4 vs the category median of 50
Market size
£161K/yr297K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
59%top-5 click share · 13 brands · 43 sellers

Flapen Score

Foam Football against its category

The dotted line is the Sports & Outdoors average. Past it, Foam Football is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foam Football 297K times last year and spent an estimated £161K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
5.7%
Market size, estimated
£161Ka year
Peak month
May2.7× the quietest month
Top search term
foam football49K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £3.65 to £18.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.46 that is £5K to £7K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£3.65–£18.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #93 within Football. It carries 181 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
8.4%
Average rank
#93in Football
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Foam Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£64K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

43

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

16%

  • HTI40%
  • Pride Home & Garden11%
  • Jofuni9%
  • Generic9%
  • NINE9%
  • Hy-Pro7%
  • Open — no brand owns it (7 brands, 16%)

Demand

Foam Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Foam Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam football49K/yr
  • foam ball42K/yr
  • soft football31K/yr
  • foam balls35K/yr
  • sponge football20K/yr
  • foam balls for kids15K/yr
  • sponge balls16K/yr
  • sponge ball15K/yr
  • sponge balls for kids11K/yr
  • foam football size 59K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.02

The balls are quite small

They look bigger on the pictures advertised

Very small

Inflation/Deflation8%−0.12

Come deflated and isnt even the same blue as the picture its dark blue disappointed

Really dsappointed this isnt already inflated - ive scoured the product page

Arrives not pumped up

Hard Feel5%−0.09

Not as soft as thought

Not very soft

it's actually quite hard

Durability5%−0.11

Broke in 2 days

Not durable at all

wont last long

Quality-Overall5%+1.93

Terrible quality

Very overpriced for a poor quality set

although cheaply made

Love

Quality-Overall19%+1.93

Exceptional quality for price

it seems well made overall

Excellent product

Suitable For Indoor13%+0.57

Fun indoors

Perfect for indoor play without damaging furniture or windows

I think it's OK for indoor use

Soft Feel9%

Soft

are very soft and spongy

the material feels soft

Fun/Entertainment Experience9%+0.50

Provide hours of entertainment

Great fun

My children love playing with it

Size-Overall8%−0.02

its a good size

The size is perfect for kids

a perfect size for her

Return

0.4% Return rate 65% Fixable by listing

Size-Overall46%▂▄▆▃▄█

The balls are quite small

They look bigger on the pictures advertised

Very small

Inflation/Deflation6%▇█▄▁▁▁

Come deflated and isnt even the same blue as the picture its dark blue disappointed

Really dsappointed this isnt already inflated - ive scoured the product page

Arrives not pumped up

Advertised Vs Actual Product6%█▁▃▄▃▁
Value For Money5%▁▅█▆▁▃

Expensive and wont last long

a little bit overpriced

It's quite pricey for a non-branded ball

Quality-Overall5%▅▁▁▆█▃

Terrible quality

Very overpriced for a poor quality set

although cheaply made

FAQ

Common Foam Football questions

Answered from the same tracked data.