Is foam football profitable to sell on Amazon United Kingdom?

The niche generates £161K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the foam football niche?

13 brands and 43 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in foam football?

Top complaints mined from reviews: Size-Overall, Inflation/Deflation, Hard Feel. The return rate is 0.4%.

When does demand for foam football peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the foam football niche?

Listings span £3.65–£18.75; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.

foam football

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.65–$18.75) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great180.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.7%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£161K

£161K/yr · 297K searches

Avg price

Okay£9.46

avg listing price — sweet spot $15–$100

Price range

Okay£3.65–£18.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, foam football is a £161K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

foam football market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £142K–£189K; units × avg price
Conversion rate: 5.7%
Avg BSR: #93
Page quality: 0%
Prime: 86%
Sponsored: 82%
Out of stock: 8.4%
Avg brand age: 43 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

16%

HTI40%
Pride Home & Garden11%
Jofuni9%
Generic9%
NINE9%
Hy-Pro7%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top foam football search terms

foam football49K/yr +14.8%3.5% conv.
foam ball42K/yr -7.0%2.1% conv.
soft football31K/yr +26.6%2.1% conv.
foam balls35K/yr +8.6%1.5% conv.
sponge football20K/yr +21.2%3.9% conv.
foam balls for kids15K/yr +2.6%2.0% conv.
sponge balls16K/yr +56.7%1.7% conv.
sponge ball15K/yr -12.3%2.5% conv.
sponge balls for kids11K/yr +41.4%3.1% conv.
foam football size 59K/yr +77.5%2.0% conv.

All search terms

Top foam football products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HTI Fun Sport Foam Footballs | Indoor/Outdoor Soft Sponge Foam Soccer Ball | Play Many Games For Hours Of Fun | Suitable For All Ages (19.4cm 3Pk Red Blue & Yellow)

HTI£18.754.8★77 rev

PHG Foam Football | Indoor/Outdoor Sponge Soccer Ball for Kids and Adults | Garden and Beach Ball Set (17.5 cm 1 Pack - Red Blue Yellow)

Pride Home & Garden£16.194.5★30 rev

NINE FIFA Basic Football Size 3 4 5 Ideal for Men & Women Gifts Soccer Ball Soft Touch TPE Foam Layer Perfect Bounce Moisten Needle Restricted Bladder (Pink 5)

NINE£9.194.4★57 rev

HTI Fun Sport 20cm Football | Indoor/Outdoor Soft Sponge Foam Soccer Ball | Play Many Games For Hours Of Fun | Suitable For Adults Boys And Girls Of All Ages (19.4cm Red)

HTI£7.914.4★634 rev

Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys(Size 4)

Jofuni£13.964.5★95 rev

Newest

by launch date

DELEE 4PCS Foam Football Soft Sponge Soccer Ball for Indoor Outdoor Play Lightweight Durable Water Ball Swimming Pool Beach Balls Perfect for Games Fun Sport for Adults Boys Girls (7cm)

DELEE£8.3432 rev

4mo ago

Size 4 Soft Foam Soccer Ball for Kids & Adults Safe Sponge Football in Vibrant Colors | for Indoor Play Outdoor Garden Games Family Beach Games | Gift for Children - (17.5 cm) (Blue)

Generic£7.166 rev

6mo ago

Jofuni Indoor Soft Football for House Home Training Ball Standard Size 4 Soft & Safe Ball for Teenager 6-12 Indoor Dribbling Training Football Gift for Kids Boys (Colorful-Size 4)

Jofuni£15.6095 rev

7mo ago

Mini Soccer Ball for Kids & Adults Soft Durable Football for Practice Training & Play Ideal for Indoor and Outdoor Fun Multi-Colour Design 15cm (Yellow)

Generic£6.4422 rev

7mo ago

Toyland Pack of 3-7.5cm (3) Colourful Soft Foam Mini Footballs - Summer Beach Games - Indoor & Outdoor Sports Toys

Toyland£9.776 rev

11mo ago

What buyers say about foam football

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Exceptional quality for price”

Suitable For Indoor13%

“Fun indoors”

Soft Feel9%

“Soft”

Fun/Entertainment Experience9%

“Provide hours of entertainment”

Size-Overall8%

“its a good size”

Durability6%

“Nice and sturdy and durable”

Weight Light5%

“Their lightweight design allows for comfortable handling”

Color4%

“amazing colours”

Value For Money4%

“is a good price for what it is”

Advertised Vs Actual Product3%

“Exactly as described”

What buyers complain about

Size-Overall17%

“The balls are quite small”

Inflation/Deflation8%

“Come deflated and isnt even the same blue as the picture its dark blue disappointed”

Hard Feel5%

“Not as soft as thought”

Durability5%

“Broke in 2 days”

Quality-Overall5%

“Terrible quality”

Strength4%

“They feel very flimsy”

Suitable For Indoor3%

“I would say NOTHING is 100% safe indoors with kids”

Value For Money2%

“Expensive and wont last long”

Weight Heavy2%

“This makes them heavier to catch”

Color2%

“Come deflated and isnt even the same blue as the picture its dark blue disappointed”

Top return reasons

Size-Overall46%

Inflation/Deflation6%

Advertised Vs Actual Product6%

Value For Money5%

Quality-Overall5%

Soft Feel4%

Hard Feel4%