Is wireless lights profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 158 tracked products. 19 of 70 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the wireless lights niche?

82 brands and 105 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in wireless lights?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 1.9%.

When does demand for wireless lights peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the wireless lights niche?

Listings span £6.32–£105.32; the average listing price is £28.20 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.

wireless lights

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Incredible£28.20

avg listing price — sweet spot $15–$100

Price range

Great£6.32–£105.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good870.99

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£57K

£57K/yr · 171K searches

Growth

Bad-33.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, wireless lights is a £57K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

wireless lights market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £56K–£71K; units × avg price
Conversion rate: 1.2%
Avg BSR: #135
Page quality: 0%
Prime: 99%
Sponsored: 93%
Out of stock: 10.9%
Avg brand age: 25 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

82 falling

Sellers

105

Top-5 brand share

34%

Top 20: 70%

Top-5 click share

14%

Top 20: 38%

Open market

61%

Dehobo12%
Kimjo6%
Stepeak6%
EZVALO5%
FULEN5%
Ketom5%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — -33.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top wireless lights search terms

gold rechargeable wall light16K/yr -24.3%0.9% conv.
wireless light18K/yr -36.1%1.0% conv.
rechargeable wall lights gold11K/yr -8.4%0.8% conv.
rechargeable wall lights silver10K/yr -18.5%0.5% conv.
motion sensor wall light15K/yr -32.3%0.4% conv.
bathroom wall light rechargeable7K/yr -25.5%0.6% conv.
motion sensor wall lights indoor9K/yr -33.8%1.0% conv.
gold wall lights battery operated8K/yr -27.3%0.7% conv.
gold battery wall lights9K/yr -43.4%1.1% conv.
rechargeable wall lights motion sensor12K/yr -69.4%1.3% conv.

All search terms

Top wireless lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dehobo Rechargeable Wall Lights for Living Room 3 Color Temperature 2 Packs

Dehobo£45.284.5★480 rev

Ketom 2 Pack Rechargeable Wall Lights Indoor Wall Lamp with Remote Control

Ketom£41.214.4★303 rev

Motion Sensor Rechargeable Wall Light Magnetic StickOn Indoor Night Light

LONGYIFA£14.204.5★857 rev

HARPER LIVING Gold Battery Operated Wall Lights with Motion Sensor Rechargeable Wall Lamp Indoor Dimmable & 3 Colours LED Wall Sconce Lights for Living Room Bedroom Hallway Power Cut (Set of 2)

HARPER LIVING£27.654.5★244 rev

Motion Sensor Night Light Rechargeable Magnetic Wireless Indoor Wall Lamp

BURNTOP£24.704.4★228 rev

Newest

by launch date

EZVALO Motion Sensor Wall Lights 4000mAh Rechargeable Battery LED Wall Lights 3 CCT & 12 RGB with Remote Control Cordless Lamp for Hallway Stairway Bedroom(2 Black)

EZVALO£22.9832 rev

3mo ago

Toowell 5000mAh Rechargeable Wall Lights Rechargeable No Drilling Remote Control 3 Color Dimmable Stick On Wall Lights Motion Sensor Lights Indoor Battery Operated Lamp for Stairs Bedroom Bathroom

Toowell£20.5145 rev

4mo ago

Dehobo Rechargeable Wall Lights for Bedrooms with Crystal Lampshade 2 Packs

Dehobo£41.6427 rev

5mo ago

TaoFiaCo Rechargeable Wall Lights with Remote Control Indoor Gold 2 Pack

TaoFiaCo£25.9986 rev

6mo ago

EZVALO Picture Light for Wall Rechargeable 2400mAh Battery Lights with Wireless Remote Dimmable Magnetic LED Art Painting Light with 3 Color Temperatures (Pack of 2 Gold)

EZVALO£18.56113 rev

6mo ago

What buyers say about wireless lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“Nice and bright”

Quality-Overall13%

“great quality light”

Charging10%

“Easy charging”

Value For Money8%

“Great buy”

Assembly/Installation6%

“Easy to set up”

Ease Of Use4%

“easy to apply”

Advertised Vs Actual Product4%

“As advertised”

Battery Life3%

“Great battery”

Size-Overall3%

“Easy fit”

Magnetic Strength/Adsorption2%

“Magnet is holding very good”

What buyers complain about

Charging22%

“Stopped charging”

Battery Life9%

“Poor battery life”

Durability7%

“Dont last”

Brightness/Shine/Glow5%

“Not as bright as I thought”

Quality-Overall5%

“But quality control is lacking”

Functionality-Overall5%

“Stopped working”

Magnetic Strength/Adsorption4%

“Poor magnets”

Value For Money4%

“Seems a bit cheaper”

Size-Overall3%

“They are not fit for purpose”

Adhesion/Stickiness2%

“Adhesion poor”

Top return reasons

Size-Overall17%

Brightness/Shine/Glow15%

Charging12%

Functionality-Overall8%

Color8%

Defective Material/Parts6%