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Wireless Lights

Maybe

The top 5 products take only 14% of clicks. But demand is soft, at -33.5% this quarter, so Wireless Lights is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 370 Lighting niches · +9 vs the category median of 47
Market size
£57K/yr171K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
14%top-5 click share · 82 brands · 105 sellers

Flapen Score

Wireless Lights against its category

The dotted line is the Lighting average. Past it, Wireless Lights is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wireless Lights 171K times last year and spent an estimated £57K. The top 5 brands take 34% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
1.2%
Market size, estimated
£57Ka year
Peak month
October3.6× the quietest month
Top search term
gold rechargeable wall light16K searches a year

02 · Price

A sale here is worth £28.20.

Listings sell for £28.20 on average, from £6.32 to £105.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.20 that is £0 to £3K a year per listing.

Average price
£28.20inside the $15 to $100 sweet spot
Price range
£6.32–£105.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #135 within Indoor Lighting. It carries 871 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
10.9%
Average rank
#135in Indoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
871per listing
Listings tracked
158

04 · Newcomers

Amazon counts 19 of last year's 70 launches as successful.

70 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
70
Successful launches
19Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wireless Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£574£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

82 falling

Sellers

105

Top-5 brand share

34%

Top 20: 70%

Top-5 click share

14%

Top 20: 38%

Open market

61%

  • Dehobo12%
  • Kimjo6%
  • Stepeak6%
  • EZVALO5%
  • FULEN5%
  • Ketom5%

Demand

Wireless Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Wireless Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold rechargeable wall light16K/yr
  • wireless light18K/yr
  • rechargeable wall lights gold11K/yr
  • rechargeable wall lights silver10K/yr
  • motion sensor wall light15K/yr
  • bathroom wall light rechargeable7K/yr
  • motion sensor wall lights indoor9K/yr
  • gold wall lights battery operated8K/yr
  • gold battery wall lights9K/yr
  • rechargeable wall lights motion sensor12K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging22%−0.17

Stopped charging

Poor charging

Didnt charge

Battery Life9%−0.09

Poor battery life

Batteries don't last long

Short battery life

Durability7%−0.09

Dont last

Broke after a few weeks

Broke after a few uses

Brightness/Shine/Glow5%+1.80

Not as bright as I thought

Not bright enough

So not great if you want brightness

Quality-Overall5%+0.67

But quality control is lacking

Cheap rubbish

Awful quality

Love

Brightness/Shine/Glow28%+1.80

Nice and bright

Bright light

Bright light

Quality-Overall13%+0.67

great quality light

Best quality

The build quality feels great

Charging10%−0.17

Easy charging

Holds charge well

Charges quickly

Value For Money8%+0.52

Great buy

Good value for money

Decent price

Assembly/Installation6%+0.53

Easy to set up

Assembly is straightforward

Easily assembled

Return

1.9% Return rate 35% Fixable by listing

Size-Overall17%▇▇▆▇▆█

They are not fit for purpose

To me this is huge

To small

Brightness/Shine/Glow15%▇▇▆▅█▅

Not as bright as I thought

Not bright enough

So not great if you want brightness

Charging12%▇▇██▇▇

Stopped charging

Poor charging

Didnt charge

Functionality-Overall8%█▆▇▇▇▅

Stopped working

Didnt work as advertised

Did not work

Color8%▄▅▅█▅▆

FAQ

Common Wireless Lights questions

Answered from the same tracked data.