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White Light Bulbs

Fail

Prices span $2.73–$15.10, mostly outside the sweet spot, so White Light Bulbs is a Fail.

Flapen Score
36
36 / 100
Ranks 309 of 370 Lighting niches · −11 vs the category median of 47
Market size
£61K/yr144K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
62%top-5 click share · 14 brands · 18 sellers

Flapen Score

White Light Bulbs against its category

The dotted line is the Lighting average. Past it, White Light Bulbs is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Light Bulbs 144K times last year and spent an estimated £61K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
5.4%
Market size, estimated
£61Ka year
Peak month
November2.6× the quietest month
Top search term
cool white light bulbs30K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £2.73 to £15.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.84 that is £2K to £4K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£2.73–£15.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #173 within Light Bulbs. It carries 1,393 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#173in Light Bulbs
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,393per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top White Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • Vanke24%
  • Lepro19%
  • Energizer11%
  • EvaStary8%
  • GY8%
  • LOEODO7%

Demand

White Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top White Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool white light bulbs30K/yr
  • white light bulbs30K/yr
  • bright white light bulbs13K/yr
  • white bulbs for home bright white11K/yr
  • white bulb8K/yr
  • bayonet light bulb cool white7K/yr
  • white light8K/yr
  • light bulb cool white5K/yr
  • b22 led bulb cool white5K/yr
  • white light bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about White Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow31%+1.35

Not enough lighting

Not very bright

too bright couldnt use

Quality-Overall16%−0.12

Not happy with these cheap

Bad quality

feel cheaply made

Defective Material/Parts10%−0.09

One bulb broken

Awful, it came in tiny pieces

One of the light bulbs did not work

Bulb Flicker/Dimming/Color10%−0.04

A bit wounded by the brightness not as bright as my other bulbs they are bright 6500k cool white

Some rubbish, one bulb burned out after 2 days of use

The first bulb flickers lots

Color9%−0.01

the color is harsh rather than pleasant

Extremely bright, white, not liked it at all

it turns out to be yellow

Love

Brightness/Shine/Glow44%+1.35

Bright lights

Extremely bright

Good brightness

Value For Money20%+2.71

Great value for money

Good Value

Excellent value

Quality-Overall13%−0.12

Good quality light

Excellent product

These bulbs are very good quality

Advertised Vs Actual Product7%+0.36

as advertised

Just what I needed

As described

Color4%−0.01

Good, surprising change from regular colours

Nice cool white

Very good light colour

Return

1.5% Return rate 58% Fixable by listing

Brightness/Shine/Glow25%█▇▇▆▇▆

Not enough lighting

Not very bright

too bright couldnt use

Size-Overall25%▅▆▅█▇▇

They are not fit for purpose

not fit for purpose

Color22%▇▆█▆▅▆

the color is harsh rather than pleasant

Extremely bright, white, not liked it at all

it turns out to be yellow

Bulb Flicker/Dimming/Color6%█▇▆▅▇▅

A bit wounded by the brightness not as bright as my other bulbs they are bright 6500k cool white

Some rubbish, one bulb burned out after 2 days of use

The first bulb flickers lots

Functionality-Overall6%▃▄▃▅▃█

Relying on one bulb doesnt brighten the room well enough

FAQ

Common White Light Bulbs questions

Answered from the same tracked data.