white light bulbs
Skip itPrices mostly outside the sweet spot ($2.73–$15.10) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,392.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 144K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.73–£15.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, white light bulbs is a £61K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
white light bulbs market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £63K–£78K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #173
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
22%
- Vanke24%
- Lepro19%
- Energizer11%
- EvaStary8%
- GY8%
- LOEODO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top white light bulbs search terms
- cool white light bulbs30K/yr
- white light bulbs30K/yr
- bright white light bulbs13K/yr
- white bulbs for home bright white11K/yr
- white bulb8K/yr
- bayonet light bulb cool white7K/yr
- white light8K/yr
- light bulb cool white5K/yr
- b22 led bulb cool white5K/yr
- white light bulb4K/yr
Top white light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanke Bayonet Light Bulb 9W(60W Equivalent) Cool White 6000K Pack of 3
Vanke£5.804.6★1,816 rev
Lepro Bayonet Light Bulb 8.5W=60W 806LM Cool White 6500K Pack of 6
Lepro£9.254.6★2,471 rev
Energizer B22 Bayonet Light Bulbs 1521lm Daylight White 6500K 4 Pack
Energizer£7.924.7★1,533 rev
Bayonet Light Bulbs 100W Equivalent Cool White 6000K 1200LM 2Pack
EvaStary£5.464.5★147 rev
LOEODO B22 Bayonet Light Bulb 9W=60W 6000K Cool White 806LM Pack of 6
LOEODO£6.684.6★478 rev
Newest
by launch date
GY 8W Bayonet Light Bulbs 100W Equivalent Cool White 6500K B22 GLS 1521LM High Energy-Efficient Class B A60 Energy Saving LED Bulbs Non-Dimmable 6 PCS
GY£15.107 rev
Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack
BLAUPUNKT£2.7350 rev
B22 LED Bayonet Light Bulbs 100W Equivalent 13.5W 1520lm Daylight Cool White 6500K Non-Dimmable Energy Class E Pack of 6
Generic£10.90111 rev
Bayonet Light Bulbs 100W Equivalent Cool White 6000K 1200LM 2Pack
EvaStary£5.46147 rev
Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack
Energizer£6.40899 rev
Trending
90-day click momentumGY 8W Bayonet Light Bulbs 100W Equivalent Cool White 6500K B22 GLS 1521LM High Energy-Efficient Class B A60 Energy Saving LED Bulbs Non-Dimmable 6 PCS
GY£15.105.0★
Linkind Bayonet Light Bulb 100w Equivalent Daylight White 5000K 13.7W 1600lm Super Bright B22d LED Bulbs BC GLS Energy Saving Bulbs Non-Dimmable 2 Pack
Linkind£5.814.6★
Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack
BLAUPUNKT£2.734.6★
B22 LED Bayonet Light Bulbs 100W Equivalent 13.5W 1520lm Daylight Cool White 6500K Non-Dimmable Energy Class E Pack of 6
Generic£10.904.7★
Energizer Bayonet Light Bulb B22 Bulbs Daylight White 6500K 5 Pack
Energizer£6.404.6★
What buyers say about white light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Great value for money”
“Good quality light”
“as advertised”
“Good, surprising change from regular colours”
“No flickering and feel robust”
“Efficient”
“They fit”
“Cost-saving and Economic pack, durable and compatible with regular lightning points, easy to install and use”
“Easy to install and works perfectly”
What buyers complain about
“Not enough lighting”
“Not happy with these cheap”
“One bulb broken”
“A bit wounded by the brightness not as bright as my other bulbs they are bright 6500k cool white”
“the color is harsh rather than pleasant”
“Good, BUT how long will they last”
“They are not fit for purpose”
“these ones barely gets warm”
“Relying on one bulb doesnt brighten the room well enough”
“and flimsy”
Top return reasons
Common questions
- Is white light bulbs profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the white light bulbs niche?
- 14 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in white light bulbs?
- Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Defective Material/Parts. The return rate is 1.5%.
- When does demand for white light bulbs peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the white light bulbs niche?
- Listings span £2.73–£15.10; the average listing price is £7.84 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.