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Wax Burner Bulbs

Fail

The top 5 brands take 100% of clicks, so Wax Burner Bulbs is a Fail.

Flapen Score
33
33 / 100
Ranks 324 of 370 Lighting niches · −14 vs the category median of 47
Market size
£57K/yr49K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 8 sellers

Flapen Score

Wax Burner Bulbs against its category

The dotted line is the Lighting average. Past it, Wax Burner Bulbs is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Burner Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Burner Bulbs 49K times last year and spent an estimated £57K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
21.8%
Market size, estimated
£57Ka year
Peak month
October3.3× the quietest month
Top search term
scentsy light bulb33K searches a year

02 · Price

A sale here is worth £5.34.

Listings sell for £5.34 on average, from £3.44 to £7.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £5.34 that is £4K to £5K a year per listing.

Average price
£5.34under the $15 to $100 sweet spot
Price range
£3.44–£7.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Light Bulbs. It carries 540 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wax Burner Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Sunnylinn32%
  • JQslight30%
  • EASYIVY19%
  • Wieyily11%
  • Caldarax8%
  • Open — no brand owns it (0%)

Demand

Wax Burner Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Wax Burner Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scentsy light bulb33K/yr
  • scentsy bulbs10K/yr
  • scentsy bulbs for plug in warmers3K/yr
  • scentsy bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Burner Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.11

Bad quality

Rubbish

Poor

Heating17%−0.07

definitely dont generate enough heat

gets very hot immediately

to hot to quickly

Size-Overall13%+0.75

They dont fit

didnt fit my wax warmers as they were slightly too big to screw in so wondered if there were smaller ones

They do not fit

Functionality-Overall10%−0.12

Dont work

Not working

did not work

Durability8%−0.05

Bulb died after a few days use

Doesn't last

Dont last

Love

Value For Money29%+2.67

Good price

Good value 2 pack

Excellent value for money

Advertised Vs Actual Product15%+0.43

Just what I needed

As described

Does what it says

Size-Overall12%+0.75

Fit perfectly

Fits well just look a Scentsy bulb

Fit our branded plug in wax burner

Quality-Overall10%−0.11

Excellent product from a great seller

Great quality, fit perfect into mini scentsy warmers, long lasting, generate the perfect amount of heat to melt the wax without burning it,good value for money bright enough for what is needed to make my warmer give a cosy feel

Quality product

Brightness/Shine/Glow7%+0.58

Brightness is how is should be

Not too bright just nice warm light

Good bright light and good heat

Return

1.5% Return rate 85% Fixable by listing

Size-Overall71%██▇▇▇▇

They dont fit

didnt fit my wax warmers as they were slightly too big to screw in so wondered if there were smaller ones

They do not fit

Bulb Flicker/Dimming/Color11%▃▆▅▄▅█
Functionality-Overall8%▆▄▇█▂▄

Dont work

Not working

did not work

Compatibility-Overall3%▄▆▇▃▄█
Advertised Vs Actual Product2%▃▂▁▃█▃

Item not listed correctly

FAQ

Common Wax Burner Bulbs questions

Answered from the same tracked data.