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Warm White Christmas Tree Lights

Fail

The top 5 products take 100% of clicks, so Warm White Christmas Tree Lights is a Fail.

Flapen Score
19
19 / 100
Ranks 366 of 370 Lighting niches · −28 vs the category median of 47
Market size
£46K/yr159K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Warm White Christmas Tree Lights against its category

The dotted line is the Lighting average. Past it, Warm White Christmas Tree Lights is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warm White Christmas Tree Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Warm White Christmas Tree Lights 159K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
2.6%
Market size, estimated
£46Ka year
Peak month
December552.5× the quietest month
Top search term
warm christmas tree lights45K searches a year

02 · Price

A sale here is worth £11.18.

Listings sell for £11.18 on average, from £9.42 to £13.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.18 that is £1K to £3K a year per listing.

Average price
£11.18under the $15 to $100 sweet spot
Price range
£9.42–£13.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #323 within String Lights. It carries 1,819 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#323in String Lights
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,819per listing
Listings tracked
5

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Warm White Christmas Tree Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jsdoin45%
  • FairyGlim20%
  • Marketo14%
  • Bszatan12%
  • Ollny10%
  • Open — no brand owns it (0%)

Demand

Warm White Christmas Tree Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 552.5×

Search terms

Top Warm White Christmas Tree Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm christmas tree lights45K/yr
  • warm white christmas tree lights64K/yr
  • warm white tree lights8K/yr
  • 200 led christmas tree lights7K/yr
  • christmas tree lights warm6K/yr
  • warm tree lights3K/yr
  • warm white xmas tree lights5K/yr
  • christmas light tree3K/yr
  • warm christmas lights indoor3K/yr
  • 200 christmas tree lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Warm White Christmas Tree Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.13

now they dont work

Stopped working

Timer also didnt work

Suitable For Outdoor20%−0.08

Returns not outdoor

Not outdoor

Remote Control20%−0.04

Remote is pathetic

Quality-Overall10%+0.59

Poor product

Durability10%−0.03

didnt last long, soon broke

Love

Brightness/Shine/Glow37%+2.21

These are super bright

Bright lights

Gave a real good light

Quality-Overall18%+0.59

Good quality

they looked great

Great product

Value For Money15%+1.27

Great price in after Xmas sale

excellent value for money

they look great for the price

Remote Control8%−0.04

Love the handy remote control

a remote control

Warmth6%+0.42

V cozy

Return

2.7% Return rate 43% Fixable by listing

Color22%▁██▄▄▆
Functionality-Overall13%▁█▆▆▇▂

now they dont work

Stopped working

Timer also didnt work

Defective Material/Parts12%▁▅▃█▃▅
Size-Overall11%█▃▁▁█▇
Brightness/Shine/Glow11%▁▄▆█▁▅

FAQ

Common Warm White Christmas Tree Lights questions

Answered from the same tracked data.