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Warm White Christmas Lights

Fail

The top 5 products take 100% of clicks, so Warm White Christmas Lights is a Fail.

Flapen Score
20
20 / 100
Ranks 363 of 370 Lighting niches · −27 vs the category median of 47
Market size
£4K/yr46K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Warm White Christmas Lights against its category

The dotted line is the Lighting average. Past it, Warm White Christmas Lights is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warm White Christmas Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Warm White Christmas Lights 46K times last year and spent an estimated £4K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
1.0%
Market size, estimated
£4Ka year
Peak month
December87.2× the quietest month
Top search term
warm white lights11K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £9.42 to £10.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.76 that is £0 to £976 a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£9.42–£10.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£976
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #79 within String Lights. It carries 465 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#79in String Lights
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Warm White Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£670£1K£2K£3K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LITYBY51%
  • Jsdoin26%
  • Bszatan23%

Demand

Warm White Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 87.2×

Search terms

Top Warm White Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm white lights11K/yr
  • warm white christmas lights22K/yr
  • christmas lights warm white12K/yr

Reviews and returns

What reviews say buyers love and hate about Warm White Christmas Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability39%−0.22

Breaks easily

broke after 1 day

Only worked for a few days

Remote Control18%+0.73

Although the remote is a bit hard to open

Remote not working

Remote is pathetic

Functionality-Overall7%−0.04

now they dont work

Stopped working

Suitable For Outdoor7%−0.04

Returns not outdoor

Not outdoor

Color7%−0.03

Strange green hue to them

These has a strange green hue to them

Love

Brightness/Shine/Glow30%+1.39

These are super bright

Gave a real good light

Bright lights

Quality-Overall17%+0.55

Good quality

great product

just generally a very positive experience

Remote Control14%+0.73

The remote control makes it easier to select the settings you want

The remote control is great

the remote works Ok

Value For Money10%+1.11

Great price in after Xmas sale

Good value for money

they look great for the price

Warmth5%+0.58

These are a lovely warm light

V cozy

Return

1.8% Return rate 49% Fixable by listing

Color25%▄▅█▆▅▅

Strange green hue to them

These has a strange green hue to them

Size-Overall12%▆▅▂▃▆█
Functionality-Overall10%▇█▅▇▇▂

now they dont work

Stopped working

Defective Material/Parts8%▃▄▄█▃▃
Brightness/Shine/Glow8%▃▄▅█▁▆

FAQ

Common Warm White Christmas Lights questions

Answered from the same tracked data.