Skip to content

Wardrobe Lights

Fail

Demand is soft, at -22.5% this quarter, so Wardrobe Lights is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£77K/yr118K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
48%top-5 click share · 16 brands · 26 sellers

Flapen Score

Wardrobe Lights against its category

The dotted line is the Lighting average. Past it, Wardrobe Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wardrobe Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wardrobe Lights 118K times last year and spent an estimated £77K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
4.8%
Market size, estimated
£77Ka year
Peak month
February5.7× the quietest month
Top search term
wardrobe lights motion sensor68K searches a year

02 · Price

A sale here is worth £13.51.

Listings sell for £13.51 on average, from £6.49 to £28.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.51 that is £1K to £3K a year per listing.

Average price
£13.51under the $15 to $100 sweet spot
Price range
£6.49–£28.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #41 within Indoor Lighting. It carries 5,221 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#41in Indoor Lighting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,221per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wardrobe Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

28%

  • Gritin24%
  • LROLTEF12%
  • EZVALO10%
  • Joyzy10%
  • daphomeu9%
  • GOODEA8%

Demand

Wardrobe Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 5.7×

Search terms

Top Wardrobe Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wardrobe lights motion sensor68K/yr
  • wardrobe light29K/yr
  • motion sensor wardrobe light6K/yr
  • lights for wardrobe6K/yr
  • light for cupboard4K/yr
  • rechargeable cupboard lights motion sensor5K/yr

Reviews and returns

What reviews say buyers love and hate about Wardrobe Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging27%−0.17

Don't hold charge

Poor charging

Will not charge

Battery Life11%−0.07

Short battery life

Battery doesn't last very long

Poor Battery Life

Durability8%−0.06

Dont last

Broke

Breaks in a few days

Magnetic Strength/Adsorption6%−0.02

Poor magnets

Magnets useless

poor magnets

Quality-Overall5%+0.51

I am disappointed with the lack of quality control before shipping

Extremely poor quality

Garbage

Love

Brightness/Shine/Glow29%+2.00

Nice and bright

Bright light

Bright Lights

Quality-Overall13%+0.51

Good quality light

Good quality light

Excellent Quality

Charging11%−0.17

Charges very quickly

Easy to charge

Holds charge well

Value For Money9%+0.63

Good value for money

Decent price

Great buy

Assembly/Installation5%+0.45

Ease of installation

Easy to assemble

Easy to set up

Return

1.2% Return rate 20% Fixable by listing

Charging18%▆▆▆█▅▆

Don't hold charge

Poor charging

Will not charge

Brightness/Shine/Glow17%▄▆▆▆█▃

Not as bright as I thought they would be

Incredibly dim

Not very bright

Size-Overall14%▇▆▇▆▄█

They are not fit for purpose

as big as a twirly worly

they are tiny

Functionality-Overall10%▆▆▆▆█▇

pir works very poorly

Did not work

Stopped working

Magnetic Strength/Adsorption6%▆▆█▆▆█

Poor magnets

Magnets useless

poor magnets

FAQ

Common Wardrobe Lights questions

Answered from the same tracked data.