Is vintage light bulb profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 62 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (43/100).

How competitive is the vintage light bulb niche?

37 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in vintage light bulb?

Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 3.5%.

When does demand for vintage light bulb peak?

Demand peaks in Jan–Aug–Sep; the busiest month runs 2.7× the quietest.

What does it cost to enter the vintage light bulb niche?

Listings span £4.54–£17.88; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.

vintage light bulb

Skip it

Soft demand (-38.9% this quarter) — this niche doesn't clear our bar today.

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great384.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Avg price

Okay£10.27

avg listing price — sweet spot $15–$100

Price range

Bad£4.54–£17.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£38K

£38K/yr · 104K searches

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, vintage light bulb is a £38K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vintage light bulb market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £41K–£51K; units × avg price
Conversion rate: 3.5%
Avg BSR: #675
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 8.9%
Avg brand age: 47 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

32%

Top 20: 69%

Open market

38%

Terafeels13%
EYLM12%
DiCUNO11%
LEDSone10%
Woowtt9%
YUNRRD8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.7×

Open Trend

Top vintage light bulb search terms

vintage light bulb36K/yr -49.4%3.0% conv.
decorative light bulbs23K/yr -42.7%0.7% conv.
e27 decorative bulb8K/yr -19.4%1.9% conv.
vintage light bulbs7K/yr -17.7%2.1% conv.
vintage bulb7K/yr -35.6%3.3% conv.
st64 e27 bulb4K/yr -24.3%5.5% conv.
vintage bulbs4K/yr -24.6%3.2% conv.
retro light bulbs4K/yr -28.7%3.4% conv.
vintage led bulb4K/yr -41.8%0.9% conv.
vintage led bulb e273K/yr -24.7%1.7% conv.

All search terms

Top vintage light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEDSone Vintage LED Diamond Light Bulb Warm 2700K E27 4W

LEDSone£6.634.7★92 rev

EYLM Vintage Edison Light Bulb E27 Vintage Light Bulb 40W ST64

EYLM£14.314.5★1,154 rev

YUNRRD Vintage Light Bulb E27 Screw LED Edison Bulb 4W Warm White 2700K

YUNRRD£7.164.5★538 rev

YOUDIAN E27 LED Edison Screw Bulb Vintage Light Bulb ST64 4W(Pack of 2)

YOUDIAN£7.774.6★1,680 rev

Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Bayonet Light Bulb for Lamp Non Dimmable

Terafeels£9.354.8★28 rev

Newest

by launch date

Terafeels 2 Pack B22 Vintage LED Light Bulbs ST64 4W 2700K Warm White Antique Style Retro Amber Glass Spiral Filament Dimmable Bayonet Light Bulb

Terafeels£11.2927 rev

6mo ago

Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Spiral Filament Bayonet Light Bulb

Terafeels£11.5329 rev

6mo ago

Terafeels 2 Pack E27 Vintage LED Light Bulbs ST64 4W Spiral Filament 2700K Warm White Glow Amber Glass Dimmable Edison Screw in Light Bulb

Terafeels£13.1293 rev

9mo ago

Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Bayonet Light Bulb for Lamp Non Dimmable

Terafeels£9.3528 rev

10mo ago

Terafeels 2 Pack E27 Vintage LED Light Bulbs ST64 4W 220-240V Spiral Filament 2200K Warm Yellow Glow Amber Glass Dimmable Edison Screw in Light Bulb

Terafeels£13.13121 rev

1y ago

What buyers say about vintage light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow43%

“Warm glow”

Value For Money14%

“Excellent value for money”

Quality-Overall12%

“Build quality feels solid”

Advertised Vs Actual Product6%

“Just what I needed”

Design-Overall5%

“Looks stunning”

Bulb Flicker/Dimming/Color3%

“Great bulb”

Shape/Style3%

“The swirl vintage style is nice”

Color2%

“Lovely colour”

Size-Overall2%

“easy fit”

Durability2%

“Durable model and quality”

What buyers complain about

Bulb Flicker/Dimming/Color19%

“No dimmable”

Durability14%

“Had it one month”

Brightness/Shine/Glow10%

“not as bright as you expect”

Advertised Vs Actual Product8%

“Misleading images”

Quality-Overall7%

“Cheap bulbs”

Size-Overall7%

“the bulbs were too big for my lamp fixture so I decided to put them to use in our main light fixture that takes 3 bulbs”

Heating4%

“The bulb certainly doesnt give a warm glow”

Value For Money3%

“The only downside is that the cost aspect is probably more than the average person would expect to pay for a light bulb however”

Color3%

“one was even a different colour of glass”

Filtration2%

“filter had been snapped in box”

Top return reasons

Size-Overall44%

Brightness/Shine/Glow18%

Bulb Flicker/Dimming/Color11%

Color9%

Functionality-Overall6%

Compatibility-Overall4%

Advertised Vs Actual Product3%

Quality-Overall1%

Connectivity-Overall0%

Heating0%

Common questions

Is vintage light bulb profitable to sell on Amazon United Kingdom?: The niche generates £38K/yr across 62 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (43/100).
How competitive is the vintage light bulb niche?: 37 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in vintage light bulb?: Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 3.5%.
When does demand for vintage light bulb peak?: Demand peaks in Jan–Aug–Sep; the busiest month runs 2.7× the quietest.
What does it cost to enter the vintage light bulb niche?: Listings span £4.54–£17.88; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.