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Vintage Light Bulb

Fail

Demand is soft, at -38.9% this quarter, so Vintage Light Bulb is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£38K/yr104K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
32%top-5 click share · 37 brands · 50 sellers

Flapen Score

Vintage Light Bulb against its category

The dotted line is the Lighting average. Past it, Vintage Light Bulb is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vintage Light Bulb 104K times last year and spent an estimated £38K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
3.5%
Market size, estimated
£38Ka year
Peak month
January2.7× the quietest month
Top search term
vintage light bulb36K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £4.54 to £17.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.27 that is £0 to £1K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£4.54–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #675 within Light Bulbs. It carries 385 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#675in Light Bulbs
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vintage Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

50

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

32%

Top 20: 69%

Open market

38%

  • Terafeels13%
  • EYLM12%
  • DiCUNO11%
  • LEDSone10%
  • Woowtt9%
  • YUNRRD8%

Demand

Vintage Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Vintage Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage light bulb36K/yr
  • decorative light bulbs23K/yr
  • e27 decorative bulb8K/yr
  • vintage light bulbs7K/yr
  • vintage bulb7K/yr
  • st64 e27 bulb4K/yr
  • vintage bulbs4K/yr
  • retro light bulbs4K/yr
  • vintage led bulb4K/yr
  • vintage led bulb e273K/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bulb Flicker/Dimming/Color19%−0.13

No dimmable

Slight flickering when dimmed

they are just too darm/dim

Durability14%−0.12

Had it one month

They blow up after about 2-3 months

one is broken after less than 2 months in use

Brightness/Shine/Glow10%+3.00

not as bright as you expect

Not very bright

Not a bright light

Advertised Vs Actual Product8%

Misleading images

Not as described at all

Not as pictured

Quality-Overall7%+0.18

Cheap bulbs

Poor quality

low quality

Love

Brightness/Shine/Glow43%+3.00

Warm glow

Lovely glow

They are bright

Value For Money14%+0.91

Excellent value for money

Good price

Excellent value

Quality-Overall12%+0.18

Build quality feels solid

Good quality light

Excellent quality

Advertised Vs Actual Product6%

Just what I needed

As described

Done the job

Design-Overall5%+0.25

Looks stunning

The design is particularly nice

Looks great in my ceiling fixture

Return

3.5% Return rate 69% Fixable by listing

Size-Overall44%▆▆▆▇██

the bulbs were too big for my lamp fixture so I decided to put them to use in our main light fixture that takes 3 bulbs

however after realising they were the wrong size for this

Small

Brightness/Shine/Glow18%█▆▆▆▅▄

not as bright as you expect

Not very bright

Not a bright light

Bulb Flicker/Dimming/Color11%▆▆▇█▆▆

No dimmable

Slight flickering when dimmed

they are just too darm/dim

Color9%▅██▅▅▅

one was even a different colour of glass

Could be a little more yellow

Functionality-Overall6%█▇▆▆▆▇

FAQ

Common Vintage Light Bulb questions

Answered from the same tracked data.