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Vintage Light Bulb

soft demand (-38.9% this quarter) — Vintage Light Bulb doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 9Growth 6Conversion 44Competition 83Returns 44Price range 22Avg price 36Brand share 81Review moat 81Quality gap 45
This niche Category average

Is Vintage Light Bulb profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vintage Light Bulb is a £38K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 43/100.

Vintage Light Bulb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.9% over the last 90 days and 3.5% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr5K
Search volume / yr-38.9%104K
Conversion rate3.5%
Avg price£10.27

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers37 · 50
Top-5 product click share32%
Open market46%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 62 products

Sponsored placement95%
New entrants (1y)9· 0 succeeded
Avg rating4.5★
Avg reviews385

Top Vintage Light Bulb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

50

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

32%

Top 20: 69%

Open market

38%

  • Terafeels13%
  • EYLM12%
  • DiCUNO11%
  • LEDSone10%
  • Woowtt9%
  • YUNRRD8%

Vintage Light Bulb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR3.5%Products62Brands37Top 5 Brands54%OOS Rate8.9%Rating4.5★Reviews385Avg BSR#675
8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.7×

Top Vintage Light Bulb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vintage light bulb36K/yr
  • decorative light bulbs23K/yr
  • e27 decorative bulb8K/yr
  • vintage light bulbs7K/yr
  • vintage bulb7K/yr
  • st64 e27 bulb4K/yr
  • vintage bulbs4K/yr
  • retro light bulbs4K/yr
  • vintage led bulb4K/yr
  • vintage led bulb e273K/yr

What reviews say buyers love and hate about Vintage Light Bulb

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Brightness/Shine/Glow43%

Warm glow

Value For Money14%

Excellent value for money

Quality-Overall12%

Build quality feels solid

Advertised Vs Actual Product6%

Just what I needed

Design-Overall5%

Looks stunning

What buyers complain about

77% of reviews
Bulb Flicker/Dimming/Color19%

No dimmable

Durability14%

Had it one month

Brightness/Shine/Glow10%

not as bright as you expect

Advertised Vs Actual Product8%

Misleading images

Quality-Overall7%

Cheap bulbs

Vintage Light Bulb return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Brightness/Shine/Glow
18%
3Bulb Flicker/Dimming/Color
11%
4Color
9%
5Functionality-Overall
6%

Common Vintage Light Bulb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vintage Light Bulb 43/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 62 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -38.9% over the last 90 days.
Search demand for Vintage Light Bulb on Amazon United Kingdom peaks in Jan–Aug–Sep, where the busiest month runs 2.7× the quietest.