Is up and down lights outdoor profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (43/100).

How competitive is the up and down lights outdoor niche?

22 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in up and down lights outdoor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.

When does demand for up and down lights outdoor peak?

Demand peaks in Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the up and down lights outdoor niche?

Listings span £8.59–£44.18; the average listing price is £21.16 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.

up and down lights outdoor

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Avg price

Great£21.16

avg listing price — sweet spot $15–$100

Price range

Great£8.59–£44.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great394.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Market size

Bad£44K

£44K/yr · 115K searches

According to Flapen's Amazon United Kingdom niche tracking, up and down lights outdoor is a £44K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

up and down lights outdoor market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £53K–£63K; units × avg price
Conversion rate: 1.8%
Avg BSR: #255
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 4.8%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 flat

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

45%

Top 20: 81%

Open market

22%

Kerry25%
EBION19%
Long Life Lamp Company16%
Aigostar8%
EDISHINE7%
VOMI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.2×

Open Trend

Top up and down lights outdoor search terms

up and down lights outdoor35K/yr -11.1%1.3% conv.
up down outside lights22K/yr +8.2%1.8% conv.
up and down wall lights14K/yr -20.8%0.4% conv.
up down lights outdoor5K/yr -14.6%2.2% conv.
up down lights6K/yr +24.2%1.0% conv.
outdoor led wall lights5K/yr -30.4%0.1% conv.
up and down lights4K/yr +1.0%0.7% conv.
outside up and down wall lights4K/yr -17.1%1.5% conv.
door lights6K/yr -13.0%0.0% conv.
house lights outdoor9K/yr -38.0%0.3% conv.

All search terms

Top up and down lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B

Long Life Lamp Company£10.884.6★2,345 rev

Kerry Outdoor Wall Lights Mains Powered Up and Down Anthracite 2 Pack

Kerry£19.304.6★730 rev

EBION Outdoor Wall Lights Mains Powered IP65 Up and Down Anthracite 2 Pack

EBION£19.764.6★373 rev

Kerry Outdoor Wall Lights Mains Powered Up and Down Black 2 Pack

Kerry£19.434.6★730 rev

Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack

Aigostar£16.294.3★471 rev

Newest

by launch date

vighep Solar Fence Lights Outdoor Garden 2 Pack Up and Down Solar Wall Lights 5 Colour Temperatures 3000K-6000K IP65 Waterproof Dusk to Dawn Garden Decor for Front Door Gate Porch

vighep£15.23146 rev

4mo ago

Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey

YOVGQOLV£26.6443 rev

8mo ago

VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black

VOMI£28.268 rev

10mo ago

KarlpaSW LED Wall Light Mains Powered 2pack 12W Up and Down Adjustable Beam

KarlpaSW£20.7522 rev

1y ago

Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House

Dandray£26.242 rev

1y ago

What buyers say about up and down lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Great light”

Quality-Overall18%

“The build quality feels solid”

Value For Money14%

“Good price”

Assembly/Installation9%

“well put together”

Design-Overall5%

“nice design, and does exactly what its meant to”

Size-Overall4%

“straightforward to fit”

Strength2%

“The build feels solid”

Advertised Vs Actual Product2%

“Exactly as described”

Water Resistance2%

“Fits nice and snug against our house with no water issue”

Shape/Style2%

“stylish in appearance”

What buyers complain about

Size-Overall19%

“Had to fit them”

Quality-Overall11%

“It looks a little cheap thats because it was”

Durability9%

“short lived”

Value For Money6%

“Much more expensive than seems”

Design-Overall4%

“can't get a bulb inside terrible design”

Ease Of Use4%

“its a bit fiddly”

Mounting3%

“I wouldnt bother what a faff on too install wants to push off the wall mounting is poor”

Defective Material/Parts3%

“One of the light is faulty”

Rusts/Corrodes3%

“Rubbish already corroding badly”

Natural Resource Wastage2%

“Waste of money”

Top return reasons

Size-Overall39%

Functionality-Overall9%

Compatibility-Overall7%

Color6%

Quality-Overall6%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Brightness/Shine/Glow4%

Connectivity-Overall2%

Mounting2%

Common questions

Is up and down lights outdoor profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (43/100).
How competitive is the up and down lights outdoor niche?: 22 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in up and down lights outdoor?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.
When does demand for up and down lights outdoor peak?: Demand peaks in Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the up and down lights outdoor niche?: Listings span £8.59–£44.18; the average listing price is £21.16 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.