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Up and Down Lights Outdoor

Fail

Shoppers spend an estimated $44K a year here, so Up and Down Lights Outdoor is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£44K/yr115K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
45%top-5 click share · 22 brands · 29 sellers

Flapen Score

Up and Down Lights Outdoor against its category

The dotted line is the Lighting average. Past it, Up and Down Lights Outdoor is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Up and Down Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Up and Down Lights Outdoor 115K times last year and spent an estimated £44K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.8%
Market size, estimated
£44Ka year
Peak month
November2.2× the quietest month
Top search term
up and down lights outdoor35K searches a year

02 · Price

A sale here is worth £21.16.

Listings sell for £21.16 on average, from £8.59 to £44.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.16 that is £0 to £2K a year per listing.

Average price
£21.16inside the $15 to $100 sweet spot
Price range
£8.59–£44.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #255 within Outdoor Lighting. It carries 394 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#255in Outdoor Lighting
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
38

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Up and Down Lights Outdoor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

29

Est. top-5 brand share

74%

Top 20: 98%

Est. top-5 click share

45%

Top 20: 81%

Open market

22%

  • Kerry25%
  • EBION19%
  • Long Life Lamp Company16%
  • Aigostar8%
  • EDISHINE7%
  • VOMI3%

Demand

Up and Down Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Up and Down Lights Outdoor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • up and down lights outdoor35K/yr
  • up down outside lights22K/yr
  • up and down wall lights14K/yr
  • up down lights outdoor5K/yr
  • up down lights6K/yr
  • outdoor led wall lights5K/yr
  • up and down lights4K/yr
  • outside up and down wall lights4K/yr
  • door lights6K/yr
  • house lights outdoor9K/yr

Reviews and returns

What reviews say buyers love and hate about Up and Down Lights Outdoor

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Had to fit them”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Up and Down Lights Outdoor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data