How competitive is the Up and Down Lights Outdoor niche on Amazon United Kingdom?

22 brands and 29 sellers compete in Up and Down Lights Outdoor on Amazon United Kingdom. The top 5 Up and Down Lights Outdoor products take 45% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Up and Down Lights Outdoor?

Up and Down Lights Outdoor buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Up and Down Lights Outdoor niche?

Up and Down Lights Outdoor sells for £21.16 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.59–£44.18. The average incumbent carries 394 reviews — the moat a new listing must climb.

Up and Down Lights Outdoor

a small market ($44K/yr) — Up and Down Lights Outdoor doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Up and Down Lights Outdoor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Up and Down Lights Outdoor is a £44K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Up and Down Lights Outdoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.0% over the last 90 days and 1.8% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr3K

Search volume / yr-8.0%115K

Conversion rate1.8%

Avg price£21.16

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers22 · 29

Top-5 product click share45%

Open market26%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Top Up and Down Lights Outdoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B

Price: £10.88
Rating: 4.6/5
Reviews: 2,345
Age: 11y ago

Kerry Outdoor Wall Lights Mains Powered Up and Down Anthracite 2 Pack

Price: £19.30
Rating: 4.6/5
Reviews: 730
Age: 3y ago

EBION Outdoor Wall Lights Mains Powered IP65 Up and Down Anthracite 2 Pack

Price: £19.76
Rating: 4.6/5
Reviews: 373
Age: 3y ago

Kerry Outdoor Wall Lights Mains Powered Up and Down Black 2 Pack

Price: £19.43
Rating: 4.6/5
Reviews: 730
Age: 6y ago

Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack

Price: £16.29
Rating: 4.3/5
Reviews: 471
Age: 3y ago

Newest

by launch date

vighep Solar Fence Lights Outdoor Garden 2 Pack Up and Down Solar Wall Lights 5 Colour Temperatures 3000K-6000K IP65 Waterproof Dusk to Dawn Garden Decor for Front Door Gate Porch

Price: £15.23
Rating: 4.6/5
Reviews: 146
Age: 4mo ago

Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey

Price: £26.64
Rating: 4.8/5
Reviews: 43
Age: 8mo ago

VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black

Price: £28.26
Rating: 4.3/5
Reviews: 8
Age: 10mo ago

KarlpaSW LED Wall Light Mains Powered 2pack 12W Up and Down Adjustable Beam

Price: £20.75
Rating: 4.2/5
Reviews: 22
Age: 1y ago

Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House

Price: £26.24
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

45%

Top 20: 81%

Open market

22%

Kerry25%
EBION19%
Long Life Lamp Company16%
Aigostar8%
EDISHINE7%
VOMI3%

Up and Down Lights Outdoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR1.8%Products38Brands22Top 5 Brands74%OOS Rate4.8%Rating4.5★Reviews394Avg BSR#255

Peak months: Nov · busiest ÷ quietest = 2.2×

Top Up and Down Lights Outdoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

up and down lights outdoor35K/yr -11.1%1.3% conv.
up down outside lights22K/yr +8.2%1.8% conv.
up and down wall lights14K/yr -20.8%0.4% conv.
up down lights outdoor5K/yr -14.6%2.2% conv.
up down lights6K/yr +24.2%1.0% conv.
outdoor led wall lights5K/yr -30.4%0.1% conv.
up and down lights4K/yr +1.0%0.7% conv.
outside up and down wall lights4K/yr -17.1%1.5% conv.
door lights6K/yr -13.0%0.0% conv.
house lights outdoor9K/yr -38.0%0.3% conv.

What reviews say buyers love and hate about Up and Down Lights Outdoor

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Brightness/Shine/Glow31%

“Great light”

Quality-Overall18%

“The build quality feels solid”

Value For Money14%

“Good price”

Assembly/Installation9%

“well put together”

Design-Overall5%

“nice design, and does exactly what its meant to”

What buyers complain about

64% of reviews

Size-Overall19%

“Had to fit them”

Quality-Overall11%

“It looks a little cheap thats because it was”

Durability9%

“short lived”

Value For Money6%

“Much more expensive than seems”

Design-Overall4%

“can't get a bulb inside terrible design”

Up and Down Lights Outdoor return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

39%

2Functionality-Overall

3Compatibility-Overall

4Color

5Quality-Overall

Common Up and Down Lights Outdoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Up and Down Lights Outdoor 43/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.