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Up and Down Lights Outdoor

Fail

Shoppers spend only $44K a year here, so Up and Down Lights Outdoor is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£44K/yr115K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
45%top-5 click share · 22 brands · 29 sellers

Flapen Score

Up and Down Lights Outdoor against its category

The dotted line is the Lighting average. Past it, Up and Down Lights Outdoor is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Up and Down Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Up and Down Lights Outdoor 115K times last year and spent an estimated £44K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.8%
Market size, estimated
£44Ka year
Peak month
November2.2× the quietest month
Top search term
up and down lights outdoor35K searches a year

02 · Price

A sale here is worth £21.16.

Listings sell for £21.16 on average, from £8.59 to £44.18. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.16 that is £0 to £2K a year per listing.

Average price
£21.16inside the $15 to $100 sweet spot
Price range
£8.59–£44.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #255 within Outdoor Lighting. It carries 394 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#255in Outdoor Lighting
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
394per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Up and Down Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

29

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

45%

Top 20: 81%

Open market

22%

  • Kerry25%
  • EBION19%
  • Long Life Lamp Company16%
  • Aigostar8%
  • EDISHINE7%
  • VOMI3%

Demand

Up and Down Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Up and Down Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • up and down lights outdoor35K/yr
  • up down outside lights22K/yr
  • up and down wall lights14K/yr
  • up down lights outdoor5K/yr
  • up down lights6K/yr
  • outdoor led wall lights5K/yr
  • up and down lights4K/yr
  • outside up and down wall lights4K/yr
  • door lights6K/yr
  • house lights outdoor9K/yr

Reviews and returns

What reviews say buyers love and hate about Up and Down Lights Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.09

Had to fit them

They are small

tricky to fit

Quality-Overall11%+0.49

It looks a little cheap thats because it was

Fade very quickly- poor quality

Awful quality

Durability9%−0.10

short lived

Dont last long

The washer and the screw has come off within 4 months time

Value For Money6%+0.77

Much more expensive than seems

price was very goof

Design-Overall4%−0.01

can't get a bulb inside terrible design

Customer bought 13 of these to fit, never known such a terrible design and fitting

Love

Brightness/Shine/Glow31%+2.18

Great light

Super bright

These are actually bright

Quality-Overall18%+0.49

The build quality feels solid

Excellent product

The build quality is excellent

Value For Money14%+0.77

Good price

Good value for money

Great value for money

Assembly/Installation9%+0.84

well put together

instructions are clear

Easy to install

Design-Overall5%−0.01

nice design, and does exactly what its meant to

Good solid construction

Modern, sleek design

Return

3.3% Return rate 59% Fixable by listing

Size-Overall39%▇▆██▆▆

Had to fit them

They are small

tricky to fit

Functionality-Overall9%█▃▅▆▆▃
Compatibility-Overall7%▆▄▂▃▆█
Color6%▁█▃▃▂▃
Quality-Overall6%▂▅█▃▆▃

It looks a little cheap thats because it was

Fade very quickly- poor quality

Awful quality

FAQ

Common Up and Down Lights Outdoor questions

Answered from the same tracked data.