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Twig Lights

Fail

Demand is soft, at -54.4% this quarter, so Twig Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£53K/yr231K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
51%top-5 click share · 19 brands · 20 sellers

Flapen Score

Twig Lights against its category

The dotted line is the Lighting average. Past it, Twig Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twig Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twig Lights 231K times last year and spent an estimated £53K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
1.6%
Market size, estimated
£53Ka year
Peak month
November11.0× the quietest month
Top search term
twig lights62K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £6.33 to £36.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.90 that is £1K to £4K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£6.33–£36.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #566 within Indoor Lighting. It carries 1,540 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
72%
Out of stock, average day
36.1%
Average rank
#566in Indoor Lighting
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,540per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Twig Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

19%

  • Eambrite23%
  • URAQT19%
  • Homestreet13%
  • Dawsons Living11%
  • Festive Lights10%
  • Maimeili4%

Demand

Twig Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.0×

Search terms

Top Twig Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twig lights62K/yr
  • twig lights mains powered21K/yr
  • twigs with lights22K/yr
  • stick lights8K/yr
  • branch lights17K/yr
  • light up twigs for floor vase9K/yr
  • light up twigs16K/yr
  • twig lights battery operated11K/yr
  • led twig lights7K/yr
  • twigs with lights for floor vases tall5K/yr

Reviews and returns

What reviews say buyers love and hate about Twig Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.03

Not worth the money

Unfortunately a waste of money

Thought they were a tad on the expensive side compared to others

Quality-Overall17%−0.10

Cheap rubbish

Unfortunately, as a years have gone by, the quality has deteriorated a little

Poor quality

Size-Overall8%−0.06

A bit shorter than I expected

Small then expected

The lights are very small

Battery Life7%−0.06

a struggle to get some of the batteries in

both times the battery back has broken off

Small & short battery life

Ease Of Use5%

Awkward to switch on/off

this wasn't easy, good luck

they can be fiddly

Love

Brightness/Shine/Glow41%+3.45

Lovely lighting

Nice and bright

Bright Lights

Value For Money16%−0.03

Good value for money

Good value for money

Good for the money

Quality-Overall10%−0.10

Looks-wise, they are subtle and neat and don't necessarily look cheap - just functional

Excellent quality

Great product

Advertised Vs Actual Product6%+0.29

Exactly what I wanted

Exactly as advertised

As described

Design-Overall5%+0.54

when adding to my huge flower arrangement it looks stunning

Exactly as described and very nice and decorative

Happy with the addition to the room

Return

2.9% Return rate 42% Fixable by listing

Brightness/Shine/Glow17%▅▄█▇▂▅

Some of the lights on the one stick didnt light up

But not very bright they make no difference to the dark corners

Size-Overall15%▇█▅▅▄▅

A bit shorter than I expected

Small then expected

The lights are very small

Color11%▃▅▄▅▆█

The dark brown colour might not suit everyone

Color not as described

Quality-Overall10%▆▃▂▄█▂

Cheap rubbish

Unfortunately, as a years have gone by, the quality has deteriorated a little

Poor quality

Functionality-Overall10%▇▆▄█▇▁

FAQ

Common Twig Lights questions

Answered from the same tracked data.