Twig Lights
FailDemand is soft, at -54.4% this quarter, so Twig Lights is a Fail.
- Flapen Score
- 41 / 100Ranks 250 of 370 Lighting niches · −6 vs the category median of 4741
- Market size
- £53K/yr231K searches / yr
- 90-day growth
- -54.4%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 20 sellers
Flapen Score
Twig Lights against its category
The dotted line is the Lighting average. Past it, Twig Lights is stronger. Inside it, weaker.
Market
The Twig Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Twig Lights 231K times last year and spent an estimated £53K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -54.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £53Ka year
- Peak month
- November11.0× the quietest month
- Top search term
- twig lights62K searches a year
02 · Price
A sale here is worth £14.90.
Listings sell for £14.90 on average, from £6.33 to £36.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.90 that is £1K to £4K a year per listing.
- Average price
- £14.90under the $15 to $100 sweet spot
- Price range
- £6.33–£36.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #566 within Indoor Lighting. It carries 1,540 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 72%
- Out of stock, average day
- 36.1%
- Average rank
- #566in Indoor Lighting
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,540per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Twig Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
URAQT Led Branch Lights 3 Pack 73cm Flexible Branch Decoration Light for Indoor Home Shop Windows Vase Table Living Room Warm Color
- Price
- £8.21
- Rating
- 3.8/5
- Reviews
- 536
- Age
- 2y ago

EAMBRITE Twig Lights Mains Powered Christmas Decor Branch Lights for Vase
- Price
- £13.18
- Rating
- 4.6/5
- Reviews
- 2,727
- Age
- 7y ago

4ft. Christmas Pre-Lit Twig Decoration Indoor Vase Decorative Festive Tree Branch - 80 Warm White LED Lights - Perfect for Christmas Winter or General Home and Wedding Lighting (Light Brown)
- Price
- £13.99
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 5y ago

Light Up Willow Branches Pre Lit 80 LED Twig Bunch For Floor Standing Vases- Display Anywhere 120cm tall in Brown Black Silver Gold or Cream 1.2M (Brown)
- Price
- £28.96
- Rating
- 3.8/5
- Reviews
- 159
- Age
- 11y ago

Festive Lights 5 x 87cm Tall Brown Willow Twig Branch Lights 50 Warm White LEDs Plug In Mains Powered Indoor Decorative Christmas & Home Accessory Vase Table Bedroom & Living Room Rustic Decor
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 1,117
- Age
- 10y ago
Trending
90-day click momentum
6 PCS LED Lighted Twig Branches 120 LED Beads Warm White Colored Battery Operated Decorative Branch Lights for Vase Bedroom Restaurant Coffee Bar Library Party Photo Background 70CM
- Price
- £15.50
- Rating
- 3.1/5
- Reviews
- 20
- Age
- 1y ago

Ciskotu Willow Vine Twig Wall Lights 2PCS: 144 LED Plug in Powered Warm White with Fairy Tree Light for Wall Indoor Bedroom Living Room Home Christmas Decor
- Price
- £36.34
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 2y ago

EAMBRITE Brown Willow Twig Lights 2PK 76cm Branch Lights Decorative Home Accessories Twig Tree with 40 Warm White Light for Christmas Decorations Indoor Outdoor Room Apartment Table Living Room
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 2,727
- Age
- 1y ago

STAR-SPANGLED 2.8 Stick on Puck Lights AAA Battery Operated 5 Pack Warm
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 27,177
- Age
- 7y ago

Bloomingtons Direct LED Twig Branch Warm White Decorative Willow Branches Mains Powered Lights Home & Indoor Christmas Light Up Decorations Cozy Festive Décor with 60 LED Lights
- Price
- £25.36
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch date
Bloomingtons Direct LED Twig Branch Warm White Decorative Willow Branches Mains Powered Lights Home & Indoor Christmas Light Up Decorations Cozy Festive Décor with 60 LED Lights
- Price
- £25.36
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 7mo ago

Homestreet Spiral Willow Twig Branch Lights 80cm LED Battery Operated Table Light 4 Colours Available Decorative Vase Display (Brown)
- Price
- £23.87
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 9mo ago

6 PCS LED Lighted Twig Branches 120 LED Beads Warm White Colored Battery Operated Decorative Branch Lights for Vase Bedroom Restaurant Coffee Bar Library Party Photo Background 70CM
- Price
- £15.50
- Rating
- 3.1/5
- Reviews
- 20
- Age
- 1y ago

EAMBRITE Brown Willow Twig Lights 2PK 76cm Branch Lights Decorative Home Accessories Twig Tree with 40 Warm White Light for Christmas Decorations Indoor Outdoor Room Apartment Table Living Room
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 2,727
- Age
- 1y ago

Ciskotu Willow Vine Twig Wall Lights 2PCS: 144 LED Plug in Powered Warm White with Fairy Tree Light for Wall Indoor Bedroom Living Room Home Christmas Decor
- Price
- £36.34
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
19%
- Eambrite23%
- URAQT19%
- Homestreet13%
- Dawsons Living11%
- Festive Lights10%
- Maimeili4%
Demand
Twig Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.0×
Search terms
Top Twig Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twig lights62K/yr
- twig lights mains powered21K/yr
- twigs with lights22K/yr
- stick lights8K/yr
- branch lights17K/yr
- light up twigs for floor vase9K/yr
- light up twigs16K/yr
- twig lights battery operated11K/yr
- led twig lights7K/yr
- twigs with lights for floor vases tall5K/yr
Reviews and returns
What reviews say buyers love and hate about Twig Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not worth the money
Unfortunately a waste of money
Thought they were a tad on the expensive side compared to others
Cheap rubbish
Unfortunately, as a years have gone by, the quality has deteriorated a little
Poor quality
A bit shorter than I expected
Small then expected
The lights are very small
a struggle to get some of the batteries in
both times the battery back has broken off
Small & short battery life
Awkward to switch on/off
this wasn't easy, good luck
they can be fiddly
Love
Lovely lighting
Nice and bright
Bright Lights
Good value for money
Good value for money
Good for the money
Looks-wise, they are subtle and neat and don't necessarily look cheap - just functional
Excellent quality
Great product
Exactly what I wanted
Exactly as advertised
As described
when adding to my huge flower arrangement it looks stunning
Exactly as described and very nice and decorative
Happy with the addition to the room
Return
2.9% Return rate 42% Fixable by listing
Some of the lights on the one stick didnt light up
But not very bright they make no difference to the dark corners
A bit shorter than I expected
Small then expected
The lights are very small
The dark brown colour might not suit everyone
Color not as described
Cheap rubbish
Unfortunately, as a years have gone by, the quality has deteriorated a little
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twig Lights questions
Answered from the same tracked data.









