toilet light
Skip itPrices mostly outside the sweet spot ($4.31–$12.92) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,019.73avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 134K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.31–£12.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet light is a £73K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
toilet light market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #600
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 92%
- Out of stock
- 25.8%
- Avg brand age
- 27 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
33
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
55%
Top 20: 94%
Open market
41%
- ToiLight17%
- Neialla12%
- ABOHU10%
- HuaaxtLang9%
- Maraiss7%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top toilet light search terms
- toilet light51K/yr
- toilet light motion sensor27K/yr
- toilet bowl light8K/yr
- toilet lights inside toilet10K/yr
- toilet night light motion sensor6K/yr
- toilet lights5K/yr
- toilet night light6K/yr
- motion activated toilet light10K/yr
- toilet motion sensor light4K/yr
- motion sensor toilet light3K/yr
Top toilet light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ToiLight The Original Toilet Bowl Night Light. Motion Sensor Fun Cool Bathroom Accessory. Home Gadget for Men Women. Gifts for Men Dads Fathers Day Christmas. Funny Novelty Birthday Present
ToiLight£8.474.3★14,456 rev
Neialla Upgraded Type-C Rechargeable Toilet Light with Precision Projection Motion Activated 16-Color LED Night Light Universal Fit & IP68 Waterproof Smart Bathroom Decor & High-Tech Home Gadget
Neialla£7.594.3★94 rev
ABOHU Motion Sensor Toilet Night Light Toilet Bowl Light with RGB Colors & USB Rechargeable Toilet Bowl Seat Lamp for Night Bathroom Safety Kids Elderly Friendly
ABOHU£6.013.3★219 rev
HuaaxtLang Toilet Night Lights with Motion Activated Sensor 16-Color Changing LED Inside Toilet Bowl Nightlight Toilets Bowl Light Fun Gifts for Women Men and Kids Brithday Gifts
HuaaxtLang£4.584.0★31 rev
Maraiss Motion-Activated Toilet Seat Light Sensor Rechargeable Projectable LED Toilet Light with 12 Colors Waterproof Washroom Night Light for Men Women
Maraiss£9.224.2★33 rev
Newest
by launch date
Self Cleaning UV Toilet Sanitizer with Night Light RGB Multi-Colour Waterproof Self-Adhesive UV Toile Tdisinfection Lights Cleaners for Bathroom Motion-Activated Sensor USB Rechargeable Night Lamp
Lumosmart£10.872 rev
Self Cleaning UV Toilet Sanitizer And Night Light Rechargeable Waterproof UV Disinfection Lamp Adhesive Mount Hands-Free Sanitizing Light Automatic Induction Toilet Night Light for Bathroom (1PACK)
rovian£10.986 rev
Porceosy Motion Sensor Toilet Night Light with UV Sterilization USB-C Rechargeable Peel & Stick Splash-Proof Soft Multi-Colour Nightlight Smart Sensing Bathroom Lamp for Toilet Bathroom & Washing
Porceosy£8.844 rev
Neialla Upgraded Type-C Rechargeable Toilet Light with Precision Projection Motion Activated 16-Color LED Night Light Universal Fit & IP68 Waterproof Smart Bathroom Decor & High-Tech Home Gadget
Neialla£7.5994 rev
Motion Sensor Toilet Light 8 Colors LED Bathroom Night Light Rechargeable Motion Activated Bowl Lamp Adjustable Sensor Light Motion Detector for Any Toilet Funny Novelty Present for Men Women
Lyai£4.364 rev
Trending
90-day click momentumSelf Cleaning UV Toilet Sanitizer with Night Light RGB Multi-Colour Waterproof Self-Adhesive UV Toile Tdisinfection Lights Cleaners for Bathroom Motion-Activated Sensor USB Rechargeable Night Lamp
Lumosmart£10.875.0★
Self Cleaning UV Toilet Sanitizer And Night Light Rechargeable Waterproof UV Disinfection Lamp Adhesive Mount Hands-Free Sanitizing Light Automatic Induction Toilet Night Light for Bathroom (1PACK)
rovian£10.984.3★
Motion Sensor Toilet Light 8 Colors LED Bathroom Night Light Rechargeable Motion Activated Bowl Lamp Adjustable Sensor Light Motion Detector for Any Toilet Funny Novelty Present for Men Women
Lyai£4.364.7★
Porceosy Motion Sensor Toilet Night Light with UV Sterilization USB-C Rechargeable Peel & Stick Splash-Proof Soft Multi-Colour Nightlight Smart Sensing Bathroom Lamp for Toilet Bathroom & Washing
Porceosy£8.845.0★
Neialla Upgraded Type-C Rechargeable Toilet Light with Precision Projection Motion Activated 16-Color LED Night Light Universal Fit & IP68 Waterproof Smart Bathroom Decor & High-Tech Home Gadget
Neialla£7.594.3★
What buyers say about toilet light
What buyers praise and complain about, mined from review topics.What buyers love
“Very bright”
“Good value for money”
“Good quality”
“Works as advertised”
“The battery life is very good”
“Quick to charge”
“Easy fit”
“Easy to use”
“easy to install”
“Bright, Versatile Bathroom Light with Easy Colour Settings”
What buyers complain about
“Broke after 1 week or so”
“Doesn't work”
“Did not fit the wiring was connecting to the fan witch would of kept fan on”
“Would like the unit to be a little brighter though”
“Don't recharge after a few uses”
“I can't work out how to keep it on one single colour”
“it's definitely the light which has failed - poor quality control”
“This is misleading advertising”
“Not worth it”
“The sticky labels don't stick and fall off”
Top return reasons
Common questions
- Is toilet light profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 26 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -36.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the toilet light niche?
- 25 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in toilet light?
- Top complaints mined from reviews: Durability, Functionality-Overall, Size-Overall. The return rate is 3.4%.
- When does demand for toilet light peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the toilet light niche?
- Listings span £4.31–£12.92; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.