Skip to content

Toilet Light

Fail

Prices span $4.31–$12.92, mostly outside the sweet spot, so Toilet Light is a Fail.

Flapen Score
44
44 / 100
Ranks 214 of 370 Lighting niches · −3 vs the category median of 47
Market size
£73K/yr134K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
55%top-5 click share · 25 brands · 33 sellers

Flapen Score

Toilet Light against its category

The dotted line is the Lighting average. Past it, Toilet Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Light 134K times last year and spent an estimated £73K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
7.3%
Market size, estimated
£73Ka year
Peak month
December3.2× the quietest month
Top search term
toilet light51K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £4.31 to £12.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.48 that is £2K to £4K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£4.31–£12.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #600 within Bathroom Lighting. It carries 1,020 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
25.8%
Average rank
#600in Bathroom Lighting
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,020per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Toilet Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

55%

Top 20: 94%

Open market

41%

  • ToiLight17%
  • Neialla12%
  • ABOHU10%
  • HuaaxtLang9%
  • Maraiss7%
  • Generic5%

Demand

Toilet Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Toilet Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet light51K/yr
  • toilet light motion sensor27K/yr
  • toilet bowl light8K/yr
  • toilet lights inside toilet10K/yr
  • toilet night light motion sensor6K/yr
  • toilet lights5K/yr
  • toilet night light6K/yr
  • motion activated toilet light10K/yr
  • toilet motion sensor light4K/yr
  • motion sensor toilet light3K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.26

Broke after 1 week or so

It appears to have a short life

Failed after 2 months

Functionality-Overall13%−0.13

Doesn't work

intermittent working. doesn't always work

it doesn't work properly

Size-Overall9%+0.30

Did not fit the wiring was connecting to the fan witch would of kept fan on

not been fitted yet

Very small

Brightness/Shine/Glow6%+2.14

Would like the unit to be a little brighter though

The light is so dim its ridiculous

it not bright at all

Charging6%

Don't recharge after a few uses

Stopped working after first charge

not recharged since so cant say how long they last on a charge

Love

Brightness/Shine/Glow29%+2.14

Very bright

Good lighting

Bright light

Value For Money10%+0.45

Good value for money

Worth the money

Good price

Quality-Overall10%

Good quality

Overall, a practical, modern, and versatile light that offers good value for everyday use

Looks and feel well-made

Advertised Vs Actual Product5%−0.01

Works as advertised

Just what we needed

Seem to work as stated

Battery Life4%+0.35

The battery life is very good

batteries are still going strong

Long-lasting battery when fully charged

Return

3.4% Return rate 74% Fixable by listing

Size-Overall65%▇█████

Did not fit the wiring was connecting to the fan witch would of kept fan on

not been fitted yet

Very small

Functionality-Overall7%▅▅▆▅▄█

Doesn't work

intermittent working. doesn't always work

it doesn't work properly

Brightness/Shine/Glow6%█▅▅▆▆▅

Would like the unit to be a little brighter though

The light is so dim its ridiculous

it not bright at all

Compatibility-Overall4%█▄▅█▄▃
Defective Material/Parts3%▅▆▄▄██

FAQ

Common Toilet Light questions

Answered from the same tracked data.