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Sunset Lamp

Fail

Demand is soft, at -34.4% this quarter, so Sunset Lamp is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£158K/yr422K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 16 sellers

Flapen Score

Sunset Lamp against its category

The dotted line is the Lighting average. Past it, Sunset Lamp is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunset Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunset Lamp 422K times last year and spent an estimated £158K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
3.5%
Market size, estimated
£158Ka year
Peak month
September4.0× the quietest month
Top search term
sunset lamp328K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £5.73 to £22.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.83 that is £16K to £22K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£5.73–£22.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #81 within Indoor Lighting. It carries 1,005 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#81in Indoor Lighting
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,005per listing
Listings tracked
14

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sunset Lamp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

16%

  • Cuiwos23%
  • QUIGO17%
  • GY16%
  • xoddi16%
  • AMFUN7%
  • Hausdemo5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Sunset Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Sunset Lamp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunset lamp328K/yr
  • sunset light15K/yr
  • sunset lamp for bedroom36K/yr
  • sunset11K/yr
  • sunset lights14K/yr
  • sunset lamp projector8K/yr
  • sun set lamp4K/yr
  • sunset projection lamp3K/yr
  • sunset lamp amazon3K/yr

Reviews and returns

What reviews say buyers love and hate about Sunset Lamp

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
28%of negative reviews mention “Durability”
1.8%of orders come back
“Broke within a week or so”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sunset Lamp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data