Is sunset lamp profitable to sell on Amazon United Kingdom?

The niche generates £158K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (43/100).

How competitive is the sunset lamp niche?

12 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in sunset lamp?

Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 1.8%.

When does demand for sunset lamp peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the sunset lamp niche?

Listings span £5.73–£22.49; the average listing price is £10.83 (sweet spot $15–$100). The average incumbent carries 1,005 reviews — the moat a new listing must climb.

sunset lamp

Skip it

Soft demand (-34.4% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good1,005.07

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.73–£22.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.83

avg listing price — sweet spot $15–$100

Market size

Okay£158K

£158K/yr · 422K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-34.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sunset lamp is a £158K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

sunset lamp market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £217K–£271K; units × avg price
Conversion rate: 3.5%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 17.2%
Avg brand age: 27 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

Cuiwos23%
QUIGO17%
GY16%
xoddi16%
AMFUN7%
Hausdemo5%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top sunset lamp search terms

sunset lamp328K/yr -34.2%4.7% conv.
sunset light15K/yr -20.2%3.0% conv.
sunset lamp for bedroom36K/yr -56.3%5.1% conv.
sunset11K/yr -4.4%0.1% conv.
sunset lights14K/yr -43.9%1.4% conv.
sunset lamp projector8K/yr -23.1%5.3% conv.
sun set lamp4K/yr -20.3%5.5% conv.
sunset projection lamp3K/yr -39.3%3.3% conv.
sunset lamp amazon3K/yr -35.6%2.9% conv.

All search terms

Top sunset lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cuiwos Sunset Lamp Projection - 16 Colour | Sunset Light with 24Keys Remote Multicolour - USB Port-Colour Changing & Fade Mode - App Control

Cuiwos£8.634.1★1,073 rev

GY Sunset lamp 4 Colors Sunset Projection Lamp 5W Sunset Light for Home Decor 360 Rotating Romantic Vision Mood Light Suitable for Photography Selfie Living Room Decoration

GY£13.774.3★106 rev

xoddi Sunset Lamp Led Lights for Bedroom Sunset Projection with APP 16 Colors Night Light 360 Rotation Sun Lamp for Bedroom Decor and Aesthetic Room Decor Gifts for Women

xoddi£10.724.1★786 rev

QUIGO Sunset Lamp Projection Led Lights for Bedroom Night Light Sun Sunrise Sunlight Lamp Mood Light Party Lamps Room Decor Gifts for Women

QUIGO£11.574.0★3,088 rev

AMFUN Sunset Lamp Projection-16 Colour | RGB Sunset Light with Remote|USB Port|360 Rotating Romantic Vision Mood Light Suitable for Photography Selfie Living Room

AMFUN£7.363.8★51 rev

Newest

by launch date

Hausdemo Sunset Lamp Projector LED Night Light

Hausdemo£7.9176 rev

3mo ago

PIKOY Night Light Projector 216 Modes Bedside Lamps Led Lights for Bedroom Dimmable Lava Lamp Salt Lamp Remote+USB Control Galaxy Projector Bedroom Accessories & Bedroom Decor Gifts for Teenage Girls

PIKOY£22.49343 rev

9mo ago

AMFUN Sunset Lamp Projection-16 Colour | RGB Sunset Light with Remote|USB Port|360 Rotating Romantic Vision Mood Light Suitable for Photography Selfie Living Room

AMFUN£7.3651 rev

10mo ago

xoddi Sunset Lamp Led Lights for Bedroom Sunset Projection with APP 16 Colors Night Light 360 Rotation Sun Lamp for Bedroom Decor and Aesthetic Room Decor Gifts for Women

xoddi£10.72786 rev

3y ago

KAVAVO Smart APP 16 Million Color Sunset Lamp Led Projector Home Decoration Photography Background Night Light (1 PCS)

KAVAVO£5.73222 rev

3y ago

What buyers say about sunset lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Bright light”

Color14%

“colours are beautiful”

Quality-Overall10%

“Excellent quality”

Value For Money8%

“Worth it”

Design-Overall5%

“Its so practical and aesthetic”

Advertised Vs Actual Product3%

“As described”

Remote Control2%

“Ease of use with the supplied remote 10/10”

Assembly/Installation2%

“Super easy to put together”

Ease Of Use2%

“easy to use”

Touch/Button Controls1%

“Touch is easy”

What buyers complain about

Durability28%

“Broke within a week or so”

Quality-Overall10%

“Seems cheaply made”

Brightness/Shine/Glow9%

“I felt the brightness wasn't very good”

Remote Control8%

“the remote is rubbish”

Functionality-Overall4%

“Cant get it to work”

Connectivity-Overall3%

“No support wont connect”

Defective Material/Parts3%

“It was broken when it arrived”

Advertised Vs Actual Product3%

“Doesnt work as advertised”

Value For Money2%

“Its too expensive for what you get”

Heating2%

“Too hot”

Top return reasons

Brightness/Shine/Glow17%

Functionality-Overall16%

Defective Material/Parts9%

Quality-Overall7%

Size-Overall7%

Advertised Vs Actual Product7%

Connectivity-Overall6%

Remote Control6%

Color4%

Durability4%

Common questions

Is sunset lamp profitable to sell on Amazon United Kingdom?: The niche generates £158K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (43/100).
How competitive is the sunset lamp niche?: 12 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in sunset lamp?: Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 1.8%.
When does demand for sunset lamp peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the sunset lamp niche?: Listings span £5.73–£22.49; the average listing price is £10.83 (sweet spot $15–$100). The average incumbent carries 1,005 reviews — the moat a new listing must climb.