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Sunset Lamp

Fail

Demand is soft, at -34.4% this quarter, so Sunset Lamp is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£158K/yr422K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 16 sellers

Flapen Score

Sunset Lamp against its category

The dotted line is the Lighting average. Past it, Sunset Lamp is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunset Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunset Lamp 422K times last year and spent an estimated £158K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
3.5%
Market size, estimated
£158Ka year
Peak month
September4.0× the quietest month
Top search term
sunset lamp328K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £5.73 to £22.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.83 that is £16K to £22K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£5.73–£22.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #81 within Indoor Lighting. It carries 1,005 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#81in Indoor Lighting
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,005per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sunset Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Cuiwos23%
  • QUIGO17%
  • GY16%
  • xoddi16%
  • AMFUN7%
  • Hausdemo5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Sunset Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Sunset Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunset lamp328K/yr
  • sunset light15K/yr
  • sunset lamp for bedroom36K/yr
  • sunset11K/yr
  • sunset lights14K/yr
  • sunset lamp projector8K/yr
  • sun set lamp4K/yr
  • sunset projection lamp3K/yr
  • sunset lamp amazon3K/yr

Reviews and returns

What reviews say buyers love and hate about Sunset Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.42

Broke within a week or so

Broke immediately

Broke after one use

Quality-Overall10%+0.12

Seems cheaply made

Bad quality

the quality definitely feels cheap overall

Brightness/Shine/Glow9%+2.46

I felt the brightness wasn't very good

Not very bright

it just doesn't give off much light

Remote Control8%−0.12

the remote is rubbish

Remote doesnt work

No remote

Functionality-Overall4%−0.05

Cant get it to work

Stopped working

This lamp doesnt work well at all

Love

Brightness/Shine/Glow37%+2.46

Bright light

So bright

Good Lighting

Color14%+0.73

colours are beautiful

such good colours

The colours are really vivid

Quality-Overall10%+0.12

Excellent quality

Great quality and easy setup

Good amazing quality Im loving my corner dinning area lamp

Value For Money8%+0.32

Worth it

Good price

Great value

Design-Overall5%+0.44

Its so practical and aesthetic

Nice design

It really gives the room some nice ambiance

Return

1.8% Return rate 21% Fixable by listing

Brightness/Shine/Glow17%▆▇█▅▅▇

I felt the brightness wasn't very good

Not very bright

it just doesn't give off much light

Functionality-Overall16%█▇▆▇▄▆

Cant get it to work

Stopped working

This lamp doesnt work well at all

Defective Material/Parts9%▅▅▅▃██

It was broken when it arrived

Defective item

Missing part, not working

Quality-Overall7%▅▇███▇

Seems cheaply made

Bad quality

the quality definitely feels cheap overall

Size-Overall7%▄▃█▅▄▆

FAQ

Common Sunset Lamp questions

Answered from the same tracked data.