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Stranger Things Lights

Fail

Demand is soft, at -70.5% this quarter, so Stranger Things Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£26K/yr91K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
54%top-5 click share · 13 brands · 50 sellers

Flapen Score

Stranger Things Lights against its category

The dotted line is the Lighting average. Past it, Stranger Things Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Lights 91K times last year and spent an estimated £26K. The top 5 brands take 78% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
1.8%
Market size, estimated
£26Ka year
Top search term
stranger things lights43K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £5.47 to £37.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.69 that is £0 to £2K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£5.47–£37.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #499 within Indoor Lighting. It carries 429 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
21.3%
Average rank
#499in Indoor Lighting
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Stranger Things Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

50

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

17%

  • Paladone35%
  • Fizz Creations14%
  • Grupo Erik10%
  • Hyuduo10%
  • Pyramid9%
  • Generic5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Stranger Things Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 24.1× · 7 of 12 months tracked

Search terms

Top Stranger Things Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things lights43K/yr
  • stranger things light23K/yr
  • stranger things lamp13K/yr
  • stranger things lights alphabet9K/yr
  • stranger things christmas lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow29%+1.24

Doesn't shine bright

The lamp is detailed and red light, not very bright,

Its just not bright enough to illuminate much at all

Quality-Overall23%−0.14

Its poor quality the way the charging area has been made

very disappointed as it wasn't exactly cheap

Very bad quality for the price of it

Durability13%−0.14

Didn't work for long

Functionality-Overall6%−0.07

Doesn't work

Battery Life4%−0.05

Battery life awful

Love

Brightness/Shine/Glow20%+1.24

great lighting display

Nice fairy light

Lights are great

Quality-Overall15%−0.14

Good quality

Great quality, my granddaughter was thrilled with this

Quality

Color14%+0.62

Colours are okay

Cute little bubbles very colourful

Brings a lot of colour to the garden

Value For Money14%+0.86

Money well spent

Well worth the money

Very good value

Gifting Purpose7%+0.65

Great gift

Dont judge, got it for my kids birthday present as he saw an episode and loved it

A great gift for

Return

2.0% Return rate 25% Fixable by listing

Functionality-Overall17%▅▇█▆▃▁

Doesn't work

Charging17%█▅▃█▁▅

bad charging area

Its poor quality the way the charging area has been made

Size-Overall14%▁▄█▇▅▆

Huge and scary

Brightness/Shine/Glow11%█▅▁▁▅▇

Doesn't shine bright

The lamp is detailed and red light, not very bright,

Its just not bright enough to illuminate much at all

Defective Material/Parts8%█▁▁▁▅▇

FAQ

Common Stranger Things Lights questions

Answered from the same tracked data.