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Stranger Things Lights

Fail

Demand is soft, at -70.5% this quarter, so Stranger Things Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£26K/yr91K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
54%top-5 click share · 13 brands · 50 sellers

Flapen Score

Stranger Things Lights against its category

The dotted line is the Lighting average. Past it, Stranger Things Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Lights 91K times last year and spent an estimated £26K. The top 5 brands take 78% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
1.8%
Market size, estimated
£26Ka year
Top search term
stranger things lights43K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £5.47 to £37.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.69 that is £0 to £2K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£5.47–£37.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #499 within Indoor Lighting. It carries 429 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
89%
Out of stock, average day
21.3%
Average rank
#499in Indoor Lighting
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
18

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Stranger Things Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

50

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

17%

  • Paladone35%
  • Fizz Creations14%
  • Grupo Erik10%
  • Hyuduo10%
  • Pyramid9%
  • Generic5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Stranger Things Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 24.1× · 7 of 12 months tracked

Search terms

Top Stranger Things Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stranger things lights43K/yr
  • stranger things light23K/yr
  • stranger things lamp13K/yr
  • stranger things lights alphabet9K/yr
  • stranger things christmas lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Lights

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
29%of negative reviews mention “Brightness/Shine/Glow”
2.0%of orders come back
“Doesn't shine bright”
A buyer, on “Brightness/Shine/Glow”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stranger Things Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data