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Stranger Things Game

Fail

Demand is soft, at -65.8% this quarter, so Stranger Things Game is a Fail.

Flapen Score
31
31 / 100
Ranks 338 of 370 Lighting niches · −16 vs the category median of 47
Market size
£8K/yr67K searches / yr
90-day growth
-65.8%search demand this quarter
Competition
76%top-5 click share · 6 brands · 63 sellers

Flapen Score

Stranger Things Game against its category

The dotted line is the Lighting average. Past it, Stranger Things Game is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Game 67K times last year and spent an estimated £8K. The top 5 brands take 98% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-65.8%
Conversion, latest week
0.6%
Market size, estimated
£8Ka year
Top search term
stranger things game31K searches a year

02 · Price

A sale here is worth £19.22.

Listings sell for £19.22 on average, from £8.21 to £35.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.22 that is £0 to £2K a year per listing.

Average price
£19.22inside the $15 to $100 sweet spot
Price range
£8.21–£35.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #625 within Indoor Lighting. It carries 257 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#625in Indoor Lighting
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Stranger Things Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£819£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

63

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Clementoni34%
  • Winning Moves32%
  • Top Trumps16%
  • Dungeons & Dragons14%
  • YuMe2%
  • theory112%
  • Open — no brand owns it (0%)

Demand

Stranger Things Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 29.0× · 8 of 12 months tracked

Search terms

Top Stranger Things Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things game31K/yr
  • stranger things games13K/yr
  • stranger things board game17K/yr
  • board games stranger things6K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.08

Way too big

Bit small

is also excruciatingly small

Fun/Entertainment Experience13%+0.58

Do it properly it ruins the fun

It's not much fun compared to actual cluedo

Quality-Overall9%−0.02

Poor quality

unfortunately the quality is a big letdown

Value For Money8%+0.07

Far overpriced for what is basically a blind bag with junk you dont need

Bit pricey to do that though

Assembly/Installation7%−0.04

finally got around to build it their are pieces missing what a disappointment not worth the money spent on it

Love

Gifting Purpose24%+2.27

A loved gift

Great gift

Birthday Gift

Quality-Overall17%−0.02

Quality of the build seems great

Great quality

It's reasonable quality

Fun/Entertainment Experience14%+0.58

Great game

Great fun

Great little toy

Value For Money9%+0.07

Great value

It's excellent value for money

worth it

Ease Of Use5%+0.68

Easy to pick up and play and adds a bit of variety to the usual version

Easy to play also

Easy to start in a minute

Return

0.6% Return rate 8% Fixable by listing

Print Quality27%▄▁▅▇█▁

was disappointed to find that the cards were almost unreadable as the print was so minuscule

The biggest issue is the printing—many of the images look blurry, low-resolution, and poorly finished

Print way too small

Defective Material/Parts21%█▄▅▅▃▅
Gifting Purpose10%▁█▁▁▂▁
Product Condition10%▁▄█▁▁▅
Size-Overall8%▁▁▁▁██

Way too big

Bit small

is also excruciatingly small

FAQ

Common Stranger Things Game questions

Answered from the same tracked data.