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Stranger Things Game

soft demand (-65.8% this quarter) — Stranger Things Game doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 2Growth 0Conversion 8Competition 20Returns 97Price range 75Avg price 86Brand share 4Review moat 87Quality gap 42
This niche Category average

Is Stranger Things Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Game is a £8K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 31/100.

Stranger Things Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -65.8% over the last 90 days and 0.6% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr1K
Search volume / yr-65.8%67K
Conversion rate0.6%
Avg price£19.22

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 63
Top-5 product click share76%
Open market2%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement58%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews257

Top Stranger Things Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£819£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

63

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Clementoni34%
  • Winning Moves32%
  • Top Trumps16%
  • Dungeons & Dragons14%
  • YuMe2%
  • theory112%
  • Open — no brand owns it (0%)

Stranger Things Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR0.6%Products12Brands6Top 5 Brands98%OOS Rate12.8%Rating4.5★Reviews257Avg BSR#625
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top Stranger Things Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things game31K/yr
  • stranger things games13K/yr
  • stranger things board game17K/yr
  • board games stranger things6K/yr

What reviews say buyers love and hate about Stranger Things Game

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Gifting Purpose24%

A loved gift

Quality-Overall17%

Quality of the build seems great

Fun/Entertainment Experience14%

Great game

Value For Money9%

Great value

Ease Of Use5%

Easy to pick up and play and adds a bit of variety to the usual version

What buyers complain about

73% of reviews
Size-Overall14%

Way too big

Fun/Entertainment Experience13%

Do it properly it ruins the fun

Quality-Overall9%

Poor quality

Value For Money8%

Far overpriced for what is basically a blind bag with junk you dont need

Assembly/Installation7%

finally got around to build it their are pieces missing what a disappointment not worth the money spent on it

Stranger Things Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Print Quality
27%
2Defective Material/Parts
21%
3Gifting Purpose
10%
4Product Condition
10%
5Size-Overall
8%

Common Stranger Things Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Game 31/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -65.8% over the last 90 days.
Stranger Things Game buyers on Amazon United Kingdom complain most about Size-Overall, Fun/Entertainment Experience, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.