stranger things game
Skip itSoft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great257.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.22avg listing price — sweet spot $15–$100
Price range
Great£8.21–£35.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£8K£8K/yr · 67K searches
Growth
Bad-65.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stranger things game is a £8K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
stranger things game market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £19K–£24K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #625
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 12.8%
- Avg brand age
- 34 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
63
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Clementoni34%
- Winning Moves32%
- Top Trumps16%
- Dungeons & Dragons14%
- YuMe2%
- theory112%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -65.8% search growth over the last 90 days.Top stranger things game search terms
- stranger things game31K/yr
- stranger things games13K/yr
- stranger things board game17K/yr
- board games stranger things6K/yr
Top stranger things game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
Winning Moves£28.814.5★30 rev
Clementoni - 16636 - Stranger Things - Adventures Together - board games Netflix family games for teens and adults 1-4 players card games fun challenges
Clementoni£11.654.2★302 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.374.8★999 rev
Clementoni Stranger Things Friends Dont Lie LED Light With Changing Picture Mood Lamp Inspired by The Upside Down
Clementoni£19.394.2★5 rev
Top Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner
Top Trumps£8.214.4★177 rev
Newest
by launch dateWinning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up
Winning Moves£28.8130 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.37999 rev
Clementoni Stranger Things Friends Dont Lie LED Light With Changing Picture Mood Lamp Inspired by The Upside Down
Clementoni£19.395 rev
Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer
Clementoni£25.77687 rev
Top Trumps Stranger Things Tin Case Collector Version - 1 Deck of Dedicated Playing Game Cards for 2 plus players makes a great gift for ages 15 plus
Top Trumps£11.3756 rev
Trending
90-day click momentumTop Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner
Top Trumps£8.214.4★
Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer
Clementoni£25.774.4★
Clementoni Stranger Things Friends Dont Lie LED Light With Changing Picture Mood Lamp Inspired by The Upside Down
Clementoni£19.394.2★
YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters
YuMe£12.684.4★
theory11 Stranger Things Premium Playing Cards Poker Size Standard Index
theory11£14.314.8★
What buyers say about stranger things game
What buyers praise and complain about, mined from review topics.What buyers love
“A loved gift”
“Quality of the build seems great”
“Great game”
“Great value”
“Easy to pick up and play and adds a bit of variety to the usual version”
“Really good twist game”
“It looka amazing, the designs and pictures are top quality”
“Good amount of cards in the box”
“Presumably it went down well”
“quiet is ok by me”
What buyers complain about
“Way too big”
“Do it properly it ruins the fun”
“Poor quality”
“Far overpriced for what is basically a blind bag with junk you dont need”
“finally got around to build it their are pieces missing what a disappointment not worth the money spent on it”
“This is hard”
“was disappointed to find that the cards were almost unreadable as the print was so minuscule”
“And the info didnt match the figure so bit pointless”
“Not easiest to get in to”
“Similarly, the figure and bike also don't have any articulated motion”
Top return reasons
Common questions
- Is stranger things game profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the stranger things game niche?
- 6 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in stranger things game?
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the stranger things game niche?
- Listings span £8.21–£35.69; the average listing price is £19.22 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.