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Stitch Light

Fail

Demand is soft, at -35.4% this quarter, so Stitch Light is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£42K/yr66K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
65%top-5 click share · 9 brands · 101 sellers

Flapen Score

Stitch Light against its category

The dotted line is the Lighting average. Past it, Stitch Light is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Light 66K times last year and spent an estimated £42K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
5.1%
Market size, estimated
£42Ka year
Peak month
December5.9× the quietest month
Top search term
stitch lamp21K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £6.95 to £20.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.47 that is £1K to £3K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£6.95–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #307 within Indoor Lighting. It carries 863 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#307in Indoor Lighting
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
863per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stitch Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

101

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • Paladone60%
  • LOUHH12%
  • Hoofun7%
  • Shenjia4%
  • Disney4%
  • Dagydali4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Stitch Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Stitch Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch lamp21K/yr
  • stitch light21K/yr
  • stitch night light17K/yr
  • stitch lights3K/yr
  • stitch lights for bedroom4K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow19%+2.38

Light is very low not to bright

Unfortunately, this lamp doesn't have a brighter glow as Angel mini lamp

Not very bright

Battery Life19%−0.13

battery don't last long so it was a constant change

the light won't switch off unless u remove the batteries

battery's run out very quickly

Gifting Purpose8%−0.03

Bought as gift so disappointing

Poor gift had to buy something else pristine

Quality-Overall7%+0.73

Not good quality

Quality could be better

Durability6%−0.05

It was broke when it came

Love

Brightness/Shine/Glow38%+2.38

Great soft night light

they are a good brightness

Love it and the light is so bright

Quality-Overall12%+0.73

Beautiful well made

Good quality

Good quality and seems sturdy as been dropped a few times

Value For Money9%+0.39

good value for money

for the price its good value

great value for money x

Gifting Purpose9%−0.03

Prefect gift

Gift

Great present for my grandaughter

Stitch/Finish/Polish6%+0.57

Mega soft/squashy and stitch what's not to like

Granddaughter loves stitch

Stitch

Return

1.3% Return rate 9% Fixable by listing

Functionality-Overall21%▅▄▇▃▃█
Brightness/Shine/Glow18%▇▁▄█▇▁

Light is very low not to bright

Unfortunately, this lamp doesn't have a brighter glow as Angel mini lamp

Not very bright

Defective Material/Parts11%▁█▃▆▆█
Gifting Purpose10%▅▄▃▄█▆

Bought as gift so disappointing

Poor gift had to buy something else pristine

Stitch/Finish/Polish8%▁▅▇▅▆█

FAQ

Common Stitch Light questions

Answered from the same tracked data.