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Stitch Light

Fail

Demand is soft, at -35.4% this quarter, so Stitch Light is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£42K/yr66K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
65%top-5 click share · 9 brands · 101 sellers

Flapen Score

Stitch Light against its category

The dotted line is the Lighting average. Past it, Stitch Light is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stitch Light 66K times last year and spent an estimated £42K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
5.1%
Market size, estimated
£42Ka year
Peak month
December5.9× the quietest month
Top search term
stitch lamp21K searches a year

02 · Price

A sale here is worth £12.47.

Listings sell for £12.47 on average, from £6.95 to £20.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.47 that is £1K to £3K a year per listing.

Average price
£12.47under the $15 to $100 sweet spot
Price range
£6.95–£20.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #307 within Indoor Lighting. It carries 863 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#307in Indoor Lighting
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
863per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stitch Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

101

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

9%

  • Paladone60%
  • LOUHH12%
  • Hoofun7%
  • Shenjia4%
  • Disney4%
  • Dagydali4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Stitch Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Stitch Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stitch lamp21K/yr
  • stitch light21K/yr
  • stitch night light17K/yr
  • stitch lights3K/yr
  • stitch lights for bedroom4K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Light

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Brightness/Shine/Glow”
1.3%of orders come back
“Light is very low not to bright”
A buyer, on “Brightness/Shine/Glow”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stitch Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data