How competitive is the Star Window Lights niche on Amazon United Kingdom?

3 brands and 5 sellers compete in Star Window Lights on Amazon United Kingdom. The top 5 Star Window Lights products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Star Window Lights niche?

Star Window Lights sells for £11.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £10.45–£12.46. The average incumbent carries 872 reviews — the moat a new listing must climb.

Star Window Lights

soft demand (-54.8% this quarter) — Star Window Lights doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Star Window Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Star Window Lights is a £42K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.

Star Window Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.8% over the last 90 days and 2.5% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr4K

Search volume / yr-54.8%142K

Conversion rate2.5%

Avg price£11.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 5

Top-5 product click share100%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 3 products

Top Star Window Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

shsyue Christmas Star Window Lights LED Curtain Light 2.5M Christmas Decorations Lights 138 LED 12 Star Fairy Light for Xmas Tree Party Wedding Garden Bedroom Warm White 8 Modes USB

Price: £12.46
Rating: 3.9/5
Reviews: 1,423
Age: 7y ago

FANSIR Plug in LED String Lights 100 LED Star Fairy Lights Mains Powered 33ft 8 Modes Waterproof Outdoor Indoor String Star Light for Christmas Bedroom Wedding Party Balcony Decorations (Warm White)

Price: £10.45
Rating: 4.3/5
Reviews: 1,132
Age: 6y ago

Light Up Bath Toys 12PCS Colorful Stars Bath Toys Kids Bath Toy with Led Sensory Lights Sensory Toys for Autism Gifts for Toddler Boys Girls

Price: £12.14
Rating: 4.0/5
Reviews: 61
Age: 11mo ago

Newest

by launch date

Light Up Bath Toys 12PCS Colorful Stars Bath Toys Kids Bath Toy with Led Sensory Lights Sensory Toys for Autism Gifts for Toddler Boys Girls

Price: £12.14
Rating: 4.0/5
Reviews: 61
Age: 11mo ago

FANSIR Plug in LED String Lights 100 LED Star Fairy Lights Mains Powered 33ft 8 Modes Waterproof Outdoor Indoor String Star Light for Christmas Bedroom Wedding Party Balcony Decorations (Warm White)

Price: £10.45
Rating: 4.3/5
Reviews: 1,132
Age: 6y ago

shsyue Christmas Star Window Lights LED Curtain Light 2.5M Christmas Decorations Lights 138 LED 12 Star Fairy Light for Xmas Tree Party Wedding Garden Bedroom Warm White 8 Modes USB

Price: £12.46
Rating: 3.9/5
Reviews: 1,423
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

shsyue38%
FANSIR35%
JoiTale27%

Star Window Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR2.5%Products3Brands3Top 5 Brands100%OOS Rate28.6%Rating4.1★Reviews872Avg BSR#187

Top Star Window Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

light up stars6K/yr -29.1%0.6% conv.
outdoor star light9K/yr -18.3%0.0% conv.
hanging star lights10K/yr -40.4%0.0% conv.
led star light7K/yr -67.9%0.0% conv.
outdoor christmas star lights9K/yr -52.5%0.0% conv.
star window lights26K/yr -57.9%0.0% conv.
outdoor star lights6K/yr -51.5%0.0% conv.
star christmas lights16K/yr -59.4%0.0% conv.
outdoor christmas star9K/yr -63.0%0.0% conv.
large outdoor christmas star5K/yr -43.8%0.0% conv.

What reviews say buyers love and hate about Star Window Lights

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Fun/Entertainment Experience27%

“Lots of fun”

Brightness/Shine/Glow27%

“Loveky and bright initially”

Color8%

“They are nice colours and are changing, not too bright”

Quality-Overall7%

“great quality”

Size-Overall7%

“th whole thing fits”

What buyers complain about

91% of reviews

Durability43%

“Stop working after one use”

Battery Life14%

“battery already died on 2 of them”

Value For Money10%

“Not good for the price”

Color7%

“However few shades missing”

Rusts/Corrodes5%

“I also noticed what looked like rust appearing on the inside of these stars which indicates to me that they werent properly sealed”

Star Window Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

17%

2Defective Material/Parts

14%

3Durability

14%

4Color

13%

5Brightness/Shine/Glow

Common Star Window Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Window Lights 22/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -54.8% over the last 90 days.

Star Window Lights buyers on Amazon United Kingdom complain most about Durability, Battery Life, Value For Money, the themes mined from the niche's reviews. Its return rate is 4.8%.