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Star Window Lights

Fail

Demand is soft, at -54.8% this quarter, so Star Window Lights is a Fail.

Flapen Score
22
22 / 100
Ranks 361 of 370 Lighting niches · −25 vs the category median of 47
Market size
£42K/yr142K searches / yr
90-day growth
-54.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Star Window Lights against its category

The dotted line is the Lighting average. Past it, Star Window Lights is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Window Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Window Lights 142K times last year and spent an estimated £42K. All 3 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-54.8%
Conversion, latest week
2.5%
Market size, estimated
£42Ka year
Top search term
light up stars6K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £10.45 to £12.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.69 that is £0 to £1K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£10.45–£12.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #187 within String Lights. It carries 872 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
28.6%
Average rank
#187in String Lights
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
872per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Star Window Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • shsyue38%
  • FANSIR35%
  • JoiTale27%

Demand

Star Window Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 12.7× · 7 of 12 months tracked

Search terms

Top Star Window Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • light up stars6K/yr
  • outdoor star light9K/yr
  • hanging star lights10K/yr
  • led star light7K/yr
  • outdoor christmas star lights9K/yr
  • star window lights26K/yr
  • outdoor star lights6K/yr
  • star christmas lights16K/yr
  • outdoor christmas star9K/yr
  • large outdoor christmas star5K/yr

Reviews and returns

What reviews say buyers love and hate about Star Window Lights

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
43%of negative reviews mention “Durability”
4.8%of orders come back
“Stop working after one use”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Star Window Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data