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Star Window Lights

Fail

Demand is soft, at -54.8% this quarter, so Star Window Lights is a Fail.

Flapen Score
22
22 / 100
Ranks 361 of 370 Lighting niches · −25 vs the category median of 47
Market size
£42K/yr142K searches / yr
90-day growth
-54.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Star Window Lights against its category

The dotted line is the Lighting average. Past it, Star Window Lights is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Window Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Window Lights 142K times last year and spent an estimated £42K. All 3 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-54.8%
Conversion, latest week
2.5%
Market size, estimated
£42Ka year
Top search term
light up stars6K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £10.45 to £12.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.69 that is £0 to £1K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£10.45–£12.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #187 within String Lights. It carries 872 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
28.6%
Average rank
#187in String Lights
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
872per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Star Window Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • shsyue38%
  • FANSIR35%
  • JoiTale27%

Demand

Star Window Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 12.7× · 7 of 12 months tracked

Search terms

Top Star Window Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up stars6K/yr
  • outdoor star light9K/yr
  • hanging star lights10K/yr
  • led star light7K/yr
  • outdoor christmas star lights9K/yr
  • star window lights26K/yr
  • outdoor star lights6K/yr
  • star christmas lights16K/yr
  • outdoor christmas star9K/yr
  • large outdoor christmas star5K/yr

Reviews and returns

What reviews say buyers love and hate about Star Window Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability43%−0.35

Stop working after one use

Two more uses later 4 more stopped working

Broken

Battery Life14%−0.10

battery already died on 2 of them

The lights are a lot of fun, however, if you do not dry them completely before putting them away the batteries will die so fast

Batteries do not last long

Value For Money10%+0.04

Not good for the price

Waste of money

Color7%+0.37

However few shades missing

Rusts/Corrodes5%−0.03

I also noticed what looked like rust appearing on the inside of these stars which indicates to me that they werent properly sealed

rusted inside after one use

Love

Fun/Entertainment Experience27%+2.39

Lots of fun

perfect fun at bathtime

keeps her entertained for ages

Brightness/Shine/Glow27%+1.70

Loveky and bright initially

They all lit up bright & well and changed colour

A really fantastic set of lights Im very pleased with them

Color8%+0.37

They are nice colours and are changing, not too bright

Colours are vivid

warm colour

Quality-Overall7%+0.23

great quality

Nice quality

Well I was amazed by the quality of them

Size-Overall7%−0.05

th whole thing fits

Return

4.8% Return rate 20% Fixable by listing

Functionality-Overall17%▄▆▅█▁▂
Defective Material/Parts14%▃▄▁▃█▃
Durability14%▇▄█▅▁▆

Stop working after one use

Two more uses later 4 more stopped working

Broken

Color13%█▄▄▁▁▁

However few shades missing

Brightness/Shine/Glow8%▂▂▃▅▁█

FAQ

Common Star Window Lights questions

Answered from the same tracked data.