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Star Wars Light

Fail

Shoppers spend only $31K a year here, so Star Wars Light is a Fail.

Flapen Score
42
42 / 100
Ranks 238 of 370 Lighting niches · −5 vs the category median of 47
Market size
£31K/yr58K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
47%top-5 click share · 9 brands · 70 sellers

Flapen Score

Star Wars Light against its category

The dotted line is the Lighting average. Past it, Star Wars Light is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Light 58K times last year and spent an estimated £31K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
2.8%
Market size, estimated
£31Ka year
Peak month
December5.0× the quietest month
Top search term
star wars lamp26K searches a year

02 · Price

A sale here is worth £19.19.

Listings sell for £19.19 on average, from £10.03 to £33.11. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.19 that is £0 to £2K a year per listing.

Average price
£19.19inside the $15 to $100 sweet spot
Price range
£10.03–£33.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #352 within Indoor Lighting. It carries 868 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
1.1%
Average rank
#352in Indoor Lighting
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
868per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Star Wars Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

70

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

3%

  • Paladone53%
  • Menkind21%
  • ZNZ8%
  • xocome7%
  • yiyicas7%
  • Star Wars1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Star Wars Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Star Wars Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars lamp26K/yr
  • star wars light23K/yr
  • star wars night light4K/yr
  • star wars lights5K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.18

Broken

Stopped working after 1 day

Doesnt last

Quality-Overall16%−0.06

Poor quality

cheaply made

Cheap quality

Leak-Proof7%

It just gradually kept on leaking

Leaked on first use

Functionality-Overall5%−0.04

Doesnt work

it does not work unless it is

It doesn't work like it says it should

Material Quality4%−0.04

Cheap plastic, not great quality at all

Cheap plastic toy definitely not worth the money i spent

Love

Brightness/Shine/Glow24%+1.67

Bright

Great Light

it is pretty bright when lit up

Quality-Overall10%−0.06

Gorgeous bit of kit

It's really good quality

Great product

Value For Money9%−0.01

Decent for the money son likes it

Great value

nice for the price

Gifting Purpose9%+0.34

His favourite gift

Nice little present for nephew

Ideal gift for that special someone you love

Color8%+0.53

It was great easy to use the Colors bring the whole thing to life

Amazing colours

Just as it say brilliant colours grate for any room

Return

1.5% Return rate 21% Fixable by listing

Functionality-Overall12%▁█▇▅▇▄

Doesnt work

it does not work unless it is

It doesn't work like it says it should

Defective Material/Parts10%█▃▇▇▅▆
Brightness/Shine/Glow10%▃▄▄█▅▃

cheap tat dim light and shadows all over

Size-Overall6%▃█▇▆▄▅

Small

Quality-Overall6%▂▂█▃▃▂

Poor quality

cheaply made

Cheap quality

FAQ

Common Star Wars Light questions

Answered from the same tracked data.