Star Fairy Lights

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-34.9%

Conversion, latest week

2.3%

Market size, estimated

£24Ka year

Peak month

December10.3× the quietest month

Top search term

star fairy lights32K searches a year

Listings sell for £7.95 on average, from £3.60 to £20.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.

Average price

£7.95under the $15 to $100 sweet spot

Price range

£3.60–£20.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£795–£2K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #281 within String Lights. It carries 2,090 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

19.8%

Average rank

#281in String Lights

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,090per listing

Listings tracked

23

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months