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Spot Lights Bulbs

Fail

Prices span $5.74–$14.09, mostly outside the sweet spot, so Spot Lights Bulbs is a Fail.

Flapen Score
37
37 / 100
Ranks 300 of 370 Lighting niches · −10 vs the category median of 47
Market size
£34K/yr60K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
57%top-5 click share · 16 brands · 34 sellers

Flapen Score

Spot Lights Bulbs against its category

The dotted line is the Lighting average. Past it, Spot Lights Bulbs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spot Lights Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spot Lights Bulbs 60K times last year and spent an estimated £34K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
6.0%
Market size, estimated
£34Ka year
Peak month
November2.7× the quietest month
Top search term
spot lights bulbs25K searches a year

02 · Price

A sale here is worth £9.41.

Listings sell for £9.41 on average, from £5.74 to £14.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.41 that is £941 to £2K a year per listing.

Average price
£9.41under the $15 to $100 sweet spot
Price range
£5.74–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£941–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #73 within Light Bulbs. It carries 3,217 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#73in Light Bulbs
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,217per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Spot Lights Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

24%

  • WAXP23%
  • Energizer21%
  • PHILIPS9%
  • Simusi8%
  • Lepro8%
  • Eslas7%

Demand

Spot Lights Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Spot Lights Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spot lights bulbs25K/yr
  • spot light bulbs9K/yr
  • spot light bulb7K/yr
  • downlight bulbs7K/yr
  • spot light bulbs 2 pin led7K/yr
  • kitchen light bulbs6K/yr

Reviews and returns

What reviews say buyers love and hate about Spot Lights Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.09

2 out of 3 Failed in less than a year

Don't last

They dont last, I bought these in January, now April and 3 of them have stopped working

Color15%−0.09

yellow

not yellow like some other manufacturers bulbs do

were cold white

Bulb Flicker/Dimming/Color13%−0.05

Not bright and a horrible blue colour

one has started flickering - certainly hasnt had the number of hours use as promised

Not very bright

Brightness/Shine/Glow9%+2.41

Not as bright as expected

Very low brightness

Not very bright

Size-Overall6%

didnt fit our GU10 fittings

fit seems non standard

Size to big

Love

Brightness/Shine/Glow36%+2.41

Bright light

Good brightness

Nice and bright

Quality-Overall18%+1.30

These bulbs are good quality

Excellent Quality

Great quality lights

Value For Money18%+0.42

Great value

Amazing value

Good Value

Advertised Vs Actual Product9%+0.49

As described

Exactly what I needed

Meets expectations

Size-Overall4%

Perfect fitment

Easy to fit

feel secure enough in the fitting

Return

1.9% Return rate 69% Fixable by listing

Size-Overall30%▇▆██▇▇

didnt fit our GU10 fittings

fit seems non standard

Size to big

Color28%▇█▇▇▆▆

yellow

not yellow like some other manufacturers bulbs do

were cold white

Brightness/Shine/Glow13%█▇▇▆▆▅

Not as bright as expected

Very low brightness

Not very bright

Compatibility-Overall8%█▅▅▅██
Functionality-Overall6%▄▄▅██▅

FAQ

Common Spot Lights Bulbs questions

Answered from the same tracked data.