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Solar Step Lights

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $40K a year here, so Solar Step Lights is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 370 Lighting niches · +12 vs the category median of 47
Market size
£40K/yr70K searches / yr
90-day growth
+42.9%search demand this quarter
Competition
41%top-5 click share · 17 brands · 24 sellers

Flapen Score

Solar Step Lights against its category

The dotted line is the Lighting average. Past it, Solar Step Lights is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solar Step Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Solar Step Lights 70K times last year and spent an estimated £40K. The top 5 brands take 70% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+42.9%
Conversion, latest week
3.6%
Market size, estimated
£40Ka year
Top search term
solar step lights15K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £7.76 to £28.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.79 that is £0 to £2K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£7.76–£28.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #164 within Outdoor Lighting. It carries 952 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#164in Outdoor Lighting
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
952per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Solar Step Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

41%

Top 20: 89%

Open market

25%

  • Solpex28%
  • Asteria18%
  • NIORSUN10%
  • Lankey Sound8%
  • KALAHOL6%
  • Airoieak5%

Search terms

Top Solar Step Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solar step lights15K/yr
  • solar step lights outdoor15K/yr
  • outdoor step lights12K/yr
  • solar lights for steps4K/yr
  • step lights outdoor6K/yr
  • step solar lights outdoor4K/yr
  • step lights5K/yr
  • solar lights for steps outside4K/yr
  • solar stair lights outdoor4K/yr

Reviews and returns

What reviews say buyers love and hate about Solar Step Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow24%+1.43

hardly gives out any light

Not bright

Light isn't very bright

Functionality-Overall16%−0.26

Doesnt work

none of the 12 lights worked

none of them work

Durability8%−0.13

Expect failures within 1 year

then die after a couple of months

Do not last

Quality-Overall5%+0.63

Shoddy product

Pure rubbish

Poor quality

Size-Overall5%

They are small

The light has a really small LED

the lights are small too

Love

Brightness/Shine/Glow35%+1.43

Bright light

gives good light

Very bright

Quality-Overall12%+0.63

Great look, great quality lightd

Excellent product

The build quality feels solid for the price

Value For Money9%+0.90

Worth the money

Excellent value for money

Good value

Assembly/Installation7%+0.12

easy to assemble

Easily installed

Installation was quick

Charging6%+0.26

Arrived fully charged

Charges fast and lasts longer

They hold their charge well

Return

1.1% Return rate 34% Fixable by listing

Size-Overall21%▆█▇▆▆▇

They are small

The light has a really small LED

the lights are small too

Functionality-Overall20%▄▃▂▅▇█

Doesnt work

none of the 12 lights worked

none of them work

Brightness/Shine/Glow19%██▇▅▇▄

hardly gives out any light

Not bright

Light isn't very bright

Defective Material/Parts9%█▁█▄▆▆

Parts broken on remaining 7

Product not working

3 of the 12 did not work

Color8%▁▁▅█▃▃

FAQ

Common Solar Step Lights questions

Answered from the same tracked data.