Is solar ground lights profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 33 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the solar ground lights niche?

24 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in solar ground lights?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Functionality-Overall. The return rate is 0.7%.

When does demand for solar ground lights peak?

Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.

What does it cost to enter the solar ground lights niche?

Listings span £9.21–£31.09; the average listing price is £14.54 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.

solar ground lights

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Good£9.21–£31.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.54

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good909.15

avg incumbent reviews — the moat a new listing must climb

Growth

Good+32.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£32K

£32K/yr · 82K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, solar ground lights is a £32K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar ground lights market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £29K–£36K; units × avg price
Conversion rate: 2.7%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 13.3%
Avg brand age: 36 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

43%

Top 20: 85%

Open market

45%

Torchtree18%
Jsdoin8%
Dankeled8%
Peasur8%
btfarm6%
LOTMOS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.3% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Open Trend

Top solar ground lights search terms

solar ground lights28K/yr +39.7%2.1% conv.
solar ground lights outdoor garden11K/yr -9.5%2.9% conv.
solar floor lights outdoor6K/yr +60.9%1.9% conv.
flat solar lights outdoor garden5K/yr +69.5%3.9% conv.
floor solar lights outdoor garden5K/yr +40.4%2.3% conv.
garden ground lights5K/yr +51.2%1.3% conv.
solar floor lights4K/yr +94.0%1.6% conv.
ground lights6K/yr -3.1%1.3% conv.
outdoor floor lights6K/yr +28.3%0.8% conv.
outdoor ground lights3K/yr +50.2%1.1% conv.

All search terms

Top solar ground lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Torchtree Solar Lights Outdoor Garden 600mAh Solar Ground Lights 8 LED Solar Disk Lights for Garden Lawn Pathway Yard Landscape Walkway8 Pack Bright White

Torchtree£12.444.6★2,426 rev

btfarm Solar Lights Outdoor Garden 10 Pack Solar Ground Lights 8 LED Solar Disk Lights Outdoor IP65 Waterproof for Garden Pathway Lawn Patio Yard Landscape (Cool White)

btfarm£14.394.4★2,058 rev

Jsdoin Solar Lights Outdoor Garden Deck Lights Solar Powered - 8 LED for Landscape Walkway Lawn Steps Decks Pathway Yard Stairs Fences Garden Decorations Warm (4)

Jsdoin£9.214.4★530 rev

LOTMOS Solar Lights Outdoor Garden 6 Pack 8 LED Solar Ground Disk Light IP65 Waterproof Garden Lights for Pathway Lawn Yard Patio Landscape Walkway (Cool White)

LOTMOS£10.724.8★111 rev

Dankeled Solar Lights Outdoor Garden 12 Pack 8 LED Solar Ground Lights Warm White IP65 Waterproof Ground Disk Lighting Garden Solar Floor Light for Pathway Lawn Yard Patio Landscape Walkway

Dankeled£14.864.3★116 rev

Newest

by launch date

KALAHOL 10 Pack Solar Lights Outdoor Garden 8 LEDs Solar Ground Lights IP65 Waterproof Outdoor Landscape Lamp Solar Powered Pathway Lights for Patio Yard Driveway Walkway - Cold White

KALAHOL£14.08216 rev

4mo ago

LOTMOS Solar Lights Outdoor Garden 6 Pack 8 LED Solar Ground Disk Light IP65 Waterproof Garden Lights for Pathway Lawn Yard Patio Landscape Walkway (Cool White)

LOTMOS£10.72111 rev

5mo ago

Wudyfei Solar Lights Outdoor Garden 12 Pack Solar Garden Lights Outdoor Waterproof IP65 8 LEDs Small Solar Ground Lights for Pathway Lighting Driveway Lawn Patio Walkway & Landscape Lighting

Wudyfei£14.5438 rev

5mo ago

Solar Lights Outdoor Garden 12 Pack Mini Solar Garden Lights Outdoor Waterproof IP65 8 LEDs Small Solar Ground Lights for Pathway Lighting Driveway Lawn Patio Walkway & Landscape Lighting

Wudyfei£15.9840 rev

6mo ago

Dankeled Solar Lights Outdoor Garden 12 Pack 8 LED Solar Ground Lights Warm White IP65 Waterproof Ground Disk Lighting Garden Solar Floor Light for Pathway Lawn Yard Patio Landscape Walkway

Dankeled£14.86116 rev

6mo ago

What buyers say about solar ground lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow51%

“Bright light”

Value For Money12%

“Excellent value for money”

Quality-Overall11%

“Excellent quality lights”

Assembly/Installation4%

“They are easy to put together and install”

Charging2%

“Hold charge for a decent length of time”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product1%

“As described”

Weather Proof1%

“Looks like they will endure harsh weather”

Water Resistance1%

“The build quality is evident in the IP65 waterproof rating”

Design-Overall1%

“Well made”

What buyers complain about

Size-Overall19%

“Quite small”

Brightness/Shine/Glow11%

“I expected a bit more brightness”

Functionality-Overall9%

“Don't work”

Defective Material/Parts8%

“Some of them DONT work”

Durability7%

“Stopped working after 3 days”

Charging4%

“After charging them a few days 3 of them have stopped working”

Quality-Overall4%

“Poor quality control”

Water Resistance3%

“3 of the solar lights have cracks in the glass tops which means they wont be waterproof”

Value For Money2%

“look expensive”

Instructions/User Manual/Troubleshooting2%

“Instructions are a little flaky”

Top return reasons

Size-Overall47%

Brightness/Shine/Glow11%

Color10%

Functionality-Overall8%

Defective Material/Parts6%

Advertised Vs Actual Product4%

Quality-Overall3%