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Solar Christmas Lights Outdoor

Pass

Solar Christmas Lights Outdoor scores 68 out of 100, a Pass. Shoppers spend $412K a year here, search demand grew +52.7% this quarter, and returns run at 0.9% of orders.

Flapen Score
68
68 / 100
Top 3% of 370 Lighting niches · +21 vs the category median of 47
Market size
£412K/yr880K searches / yr
90-day growth
+52.7%search demand this quarter
Competition
37%top-5 click share · 36 brands · 53 sellers

Flapen Score

Solar Christmas Lights Outdoor against its category

The dotted line is the Lighting average. Past it, Solar Christmas Lights Outdoor is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solar Christmas Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Solar Christmas Lights Outdoor 880K times last year and spent an estimated £412K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 880K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months
880K
Growth, 90 days vs prior 90
+52.7%
Conversion, latest week
4.6%
Market size, estimated
£412Ka year
Peak month
May7.0× the quietest month
Top search term
solar string lights outdoor garden176K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £4.73 to £24.47. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£4.73–£24.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #54 within String Lights. It carries 2,867 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#54in String Lights
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,867per listing
Listings tracked
53

04 · Newcomers

Amazon counts 21 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
21Amazon's first-year sales bar
Average brand age
37 months

Products

Top Solar Christmas Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£12K£25K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

53

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

37%

Top 20: 74%

Open market

45%

  • Lezonic16%
  • btfarm10%
  • Moxled10%
  • Ollny7%
  • Warlisou6%
  • Gcstnn6%

Demand

Solar Christmas Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 7.0×

Search terms

Top Solar Christmas Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solar string lights outdoor garden176K/yr
  • solar fairy lights outdoor garden122K/yr
  • solar string lights109K/yr
  • solar fairy lights104K/yr
  • solar lights outdoor garden string72K/yr
  • outdoor fairy lights solar powered41K/yr
  • outdoor solar string lights35K/yr
  • solar garden string lights27K/yr
  • solar fairy lights outdoor32K/yr
  • solar string lights outdoor29K/yr

Reviews and returns

What reviews say buyers love and hate about Solar Christmas Lights Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.31

Broke within a week

Did not last

Fell apart

Functionality-Overall14%−0.17

Did not work

Poor functionality

Never worked

Quality-Overall8%−0.01

Cheap garbage

Do not buy cheap quality

BAD QUALITY

Size-Overall7%−0.03

Ridiculously small ights

It was very short

They are tiny

Charging4%+0.09

Left out to charge before putting them up

wont hold charge

recharge failure

Love

Brightness/Shine/Glow34%+2.64

Bright and pretty

brightness is great

Bright lights

Value For Money13%+0.99

Fair priced

Amazing value

Good Value

Quality-Overall11%−0.01

Brilliant quality

The build quality is excellent

The quality is solid

Charging5%+0.09

long charge

It charges well

It charged easily

Assembly/Installation3%+0.16

Easy to assemble

Easy to install

Easy to set up

Return

0.9% Return rate 37% Fixable by listing

Size-Overall26%▇█▇█▇█

Ridiculously small ights

It was very short

They are tiny

Functionality-Overall23%▇▅▇█▇█

Did not work

Poor functionality

Never worked

Defective Material/Parts11%▄█▆▆▇▆
Brightness/Shine/Glow7%▄▄▆▇▇█

Not bright enough to provide any proper light

Can't adjust the brightness

Not that bright

Charging7%▄█▄▅▄▄

Left out to charge before putting them up

wont hold charge

recharge failure

FAQ

Common Solar Christmas Lights Outdoor questions

Answered from the same tracked data.