Smart Rainbow Led Permanent Outdoor Light - Smartlight
FailThe top 5 brands take 100% of clicks, so Smart Rainbow Led Permanent Outdoor Light - Smartlight is a Fail.
- Flapen Score
- 43 / 100Ranks 227 of 370 Lighting niches · −4 vs the category median of 4743
- Market size
- £206K/yr177K searches / yr
- 90-day growth
- +36.5%search demand this quarter
- Competition
- 54%top-5 click share · 2 brands · 5 sellers
Flapen Score
Smart Rainbow Led Permanent Outdoor Light - Smartlight against its category
The dotted line is the Lighting average. Past it, Smart Rainbow Led Permanent Outdoor Light - Smartlight is stronger. Inside it, weaker.
Market
The Smart Rainbow Led Permanent Outdoor Light - Smartlight market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Rainbow Led Permanent Outdoor Light - Smartlight 177K times last year and spent an estimated £206K. All 2 brands take every click. Demand peaks in May–Jun–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £206K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +36.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £206Ka year
- Peak month
- November16.7× the quietest month
- Top search term
- govee outdoor lights107K searches a year
02 · Price
A sale here is worth £82.12.
Listings sell for £82.12 on average, from £15.33 to £175.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £82.12 that is £0 to £8K a year per listing.
- Average price
- £82.12inside the $15 to $100 sweet spot
- Price range
- £15.33–£175.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #395 within Indoor Lighting. It carries 228 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 18.5%
- Average rank
- #395in Indoor Lighting
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 228per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Smart Rainbow Led Permanent Outdoor Light - Smartlight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Govee Outdoor LED Strip 10M RGBIC Outdoor Lights IP65 Smart App Control
- Price
- £40.41
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 3y ago
Govee Outdoor Fence Wall Light RGBWIC IP65 Smart 4000K White Light 6 Pack
- Price
- £71.40
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago
Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65
- Price
- £77.72
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
Govee Outdoor String Light 15M RGBICW 65lm per LED App&WiFi Control IP66
- Price
- £41.61
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago
Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67
- Price
- £175.52
- Rating
- 4.7/5
- Reviews
- 84
- Age
- 2y ago
Trending
90-day click momentum
Govee Outdoor Smart String Lights 2 15M RGBICW IP65 Garden Lights Dimmable
- Price
- £65.57
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 4mo ago
Govee Outdoor Solar String Lights 10m RGBICW with 8 Dimmable LED IP67
- Price
- £102.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 4mo ago
Govee Outdoor Wall Floodlight 3000lm 6500K PIR Sensor IP65 Security Light
- Price
- £85.88
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago
Lepro ZB1 AI Festoon Lights Outdoor 15m RGB+IC Warm White IP65 Waterproof
- Price
- £38.12
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 5mo ago
Govee Outdoor UpDown Wall Lights 1400lm RGBICWW Porch Light IP66 2 Pack
- Price
- £172.05
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 7mo ago
Newest
by launch dateGovee Outdoor Wall Floodlight 3000lm 6500K PIR Sensor IP65 Security Light
- Price
- £85.88
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2mo ago
Govee Outdoor Solar String Lights 10m RGBICW with 8 Dimmable LED IP67
- Price
- £102.15
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 4mo ago
Govee Outdoor Smart String Lights 2 15M RGBICW IP65 Garden Lights Dimmable
- Price
- £65.57
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 4mo ago
Lepro ZB1 AI Festoon Lights Outdoor 15m RGB+IC Warm White IP65 Waterproof
- Price
- £38.12
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 5mo ago
Govee Outdoor UpDown Wall Lights 1400lm RGBICWW Porch Light IP66 2 Pack
- Price
- £172.05
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
0%
- Govee99%
- Lepro1%
- Open — no brand owns it (0%)
Demand
Smart Rainbow Led Permanent Outdoor Light - Smartlight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Nov, Dec · busiest ÷ quietest = 16.7×
Search terms
Top Smart Rainbow Led Permanent Outdoor Light - Smartlight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- govee outdoor lights107K/yr
- govee outdoor19K/yr
- govee garden lights4K/yr
- govee lights outdoor9K/yr
- permanent outdoor lights16K/yr
- govee outdoor led strip lights5K/yr
- rgb outdoor lights4K/yr
- govee permanent outdoor lights9K/yr
- permanent outdoor christmas lights4K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Rainbow Led Permanent Outdoor Light - Smartlight
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken in less than a month
Break within weeks
one has already failed after only two months
Cheap
The cheap ones were no good
Poor quality
Bit over priced though
My only niggle is that they do seem expensive
even I admit it's expensive stuff
Bluetooth and Wifi connected so the control box has gone faulty
Connection problems
Loses connection between strings within a week
therefore it does not fit inside a standard waterproof outdoor socket
then water got in
Be aware the plug isn't waterproof
Love
Really bright
Brightness is perfect too
Great lighting
The build quality feels solid
Amazing quality
Great quality lighting
Great value
Good price
half the price
have true colours
Colours are great
Colours are vibrant
Setting them up was very straight forward
Easy to install
Easy to set up
Return
4.4% Return rate 17% Fixable by listing
doesn't fit in an outdoor socket
Not compatible with older. a year old
The plug wont fit in an external IP socket
Bluetooth and Wifi connected so the control box has gone faulty
Connection problems
Loses connection between strings within a week
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Rainbow Led Permanent Outdoor Light - Smartlight questions
Answered from the same tracked data.