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Smart Rainbow Led Permanent Outdoor Light - Smartlight

brand-locked demand (top 5 brands take 100% of clicks) — Smart Rainbow Led Permanent Outdoor Light - Smartlight doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 40Growth 60Conversion 18Competition 53Returns 33Price range 53Avg price 82Brand share 0Review moat 89Quality gap 40
This niche Category average

Is Smart Rainbow Led Permanent Outdoor Light - Smartlight profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smart Rainbow Led Permanent Outdoor Light - Smartlight is a £206K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Nov–Dec. Verdict: Skip it — 43/100.

Smart Rainbow Led Permanent Outdoor Light - Smartlight: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +36.5% over the last 90 days and 1.4% of searches end in a purchase.

£206K

revenue / yr

Units sold / yr3K
Search volume / yr+36.5%177K
Conversion rate1.4%
Avg price£82.12

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 5
Top-5 product click share54%
Open market0%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement89%
New entrants (1y)5· 4 succeeded
Avg rating4.5★
Avg reviews228

Top Smart Rainbow Led Permanent Outdoor Light - Smartlight products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Govee99%
  • Lepro1%
  • Open — no brand owns it (0%)

Smart Rainbow Led Permanent Outdoor Light - Smartlight demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR1.4%Products18Brands2Top 5 Brands100%OOS Rate18.5%Rating4.5★Reviews228Avg BSR#395
5K3KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Nov, Dec · busiest ÷ quietest = 16.7×

Top Smart Rainbow Led Permanent Outdoor Light - Smartlight search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • govee outdoor lights107K/yr
  • govee outdoor19K/yr
  • govee garden lights4K/yr
  • govee lights outdoor9K/yr
  • permanent outdoor lights16K/yr
  • govee outdoor led strip lights5K/yr
  • rgb outdoor lights4K/yr
  • govee permanent outdoor lights9K/yr
  • permanent outdoor christmas lights4K/yr

What reviews say buyers love and hate about Smart Rainbow Led Permanent Outdoor Light - Smartlight

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Brightness/Shine/Glow26%

Really bright

Quality-Overall16%

The build quality feels solid

Value For Money9%

Great value

Color9%

have true colours

Assembly/Installation9%

Setting them up was very straight forward

What buyers complain about

59% of reviews
Durability19%

Broken in less than a month

Quality-Overall9%

Cheap

Value For Money8%

Bit over priced though

Connectivity-Overall5%

Bluetooth and Wifi connected so the control box has gone faulty

Water Resistance4%

therefore it does not fit inside a standard waterproof outdoor socket

Smart Rainbow Led Permanent Outdoor Light - Smartlight return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
16%
2Compatibility-Overall
12%
3Connectivity-Overall
11%
4Size-Overall
11%
5Defective Material/Parts
10%

Common Smart Rainbow Led Permanent Outdoor Light - Smartlight questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smart Rainbow Led Permanent Outdoor Light - Smartlight 43/100 on Amazon United Kingdom — Skip it. The niche generates £206K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved +36.5% over the last 90 days.
Search demand for Smart Rainbow Led Permanent Outdoor Light - Smartlight on Amazon United Kingdom peaks in May–Jun–Nov–Dec, where the busiest month runs 16.7× the quietest.