Is smart rainbow led permanent outdoor light - smartlight profitable to sell on Amazon United Kingdom?

The niche generates £206K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Skip it (43/100).

How competitive is the smart rainbow led permanent outdoor light - smartlight niche?

2 brands and 5 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smart rainbow led permanent outdoor light - smartlight?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 4.4%.

When does demand for smart rainbow led permanent outdoor light - smartlight peak?

Demand peaks in May–Jun–Nov–Dec; the busiest month runs 16.7× the quietest.

What does it cost to enter the smart rainbow led permanent outdoor light - smartlight niche?

Listings span £15.33–£175.52; the average listing price is £82.12 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.

smart rainbow led permanent outdoor light - smartlight

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great227.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£82.12

avg listing price — sweet spot $15–$100

Growth

Good+36.5%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Good£15.33–£175.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£206K

£206K/yr · 177K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, smart rainbow led permanent outdoor light - smartlight is a £206K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

smart rainbow led permanent outdoor light - smartlight market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £164K–£205K; units × avg price
Conversion rate: 1.4%
Avg BSR: #395
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 18.5%
Avg brand age: 28 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

Govee99%
Lepro1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +36.5% search growth over the last 90 days.

Peak months: May, Jun, Nov, Dec · busiest ÷ quietest = 16.7×

Open Trend

Top smart rainbow led permanent outdoor light - smartlight search terms

govee outdoor lights107K/yr +57.8%1.4% conv.
govee outdoor19K/yr +24.6%0.9% conv.
govee garden lights4K/yr +38.9%1.1% conv.
govee lights outdoor9K/yr -20.0%1.0% conv.
permanent outdoor lights16K/yr -17.4%0.0% conv.
govee outdoor led strip lights5K/yr +6.1%2.6% conv.
rgb outdoor lights4K/yr -23.1%0.0% conv.
govee permanent outdoor lights9K/yr -30.1%1.1% conv.
permanent outdoor christmas lights4K/yr -74.1%0.0% conv.

All search terms

Top smart rainbow led permanent outdoor light - smartlight products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Govee Outdoor LED Strip 10M RGBIC Outdoor Lights IP65 Smart App Control

Govee£40.414.5★368 rev

Govee Outdoor Fence Wall Light RGBWIC IP65 Smart 4000K White Light 6 Pack

Govee£71.404.6★204 rev

Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65

Govee£77.724.6★226 rev

Govee Outdoor String Light 15M RGBICW 65lm per LED App&WiFi Control IP66

Govee£41.614.6★305 rev

Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67

Govee£175.524.7★84 rev

Newest

by launch date

Govee Outdoor Wall Floodlight 3000lm 6500K PIR Sensor IP65 Security Light

Govee£85.883 rev

2mo ago

Govee Outdoor Solar String Lights 10m RGBICW with 8 Dimmable LED IP67

Govee£102.1513 rev

4mo ago

Govee Outdoor Smart String Lights 2 15M RGBICW IP65 Garden Lights Dimmable

Govee£65.57226 rev

4mo ago

Lepro ZB1 AI Festoon Lights Outdoor 15m RGB+IC Warm White IP65 Waterproof

Lepro£38.12194 rev

5mo ago

Govee Outdoor UpDown Wall Lights 1400lm RGBICWW Porch Light IP66 2 Pack

Govee£172.0594 rev

7mo ago

What buyers say about smart rainbow led permanent outdoor light - smartlight

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow26%

“Really bright”

Quality-Overall16%

“The build quality feels solid”

Value For Money9%

“Great value”

Color9%

“have true colours”

Assembly/Installation9%

“Setting them up was very straight forward”

Design-Overall4%

“Top quality and great design”

Advertised Vs Actual Product2%

“The lights are as they advertise”

Functionality-Overall2%

“they do the job”

Water Resistance2%

“It is a high-quality system with IP65 waterproof protection that effectively operates in a wide range of temperatures”

Weather Proof2%

“They've been up six months sand seem to have good weather resistance”

What buyers complain about

Durability19%

“Broken in less than a month”

Quality-Overall9%

“Cheap”

Value For Money8%

“Bit over priced though”

Connectivity-Overall5%

“Bluetooth and Wifi connected so the control box has gone faulty”

Water Resistance4%

“therefore it does not fit inside a standard waterproof outdoor socket”

Color4%

“if you're looking to get white or warm don't buy get the colour your looking for as this is good for different colour the white is like a blue colour”

Socket/Port/Plug3%

“The supplied plug/adapter is not suitable”

Design-Overall2%

“Bad Design”

Mounting2%

“So the screws just churn up and useless”

Compatibility-Overall2%

“doesn't fit in an outdoor socket”

Top return reasons

Functionality-Overall16%

Compatibility-Overall12%

Connectivity-Overall11%

Size-Overall11%

Defective Material/Parts10%

Brightness/Shine/Glow7%

Socket/Port/Plug4%

Quality-Overall4%

Value For Money3%

Color3%

Common questions

Is smart rainbow led permanent outdoor light - smartlight profitable to sell on Amazon United Kingdom?: The niche generates £206K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Skip it (43/100).
How competitive is the smart rainbow led permanent outdoor light - smartlight niche?: 2 brands and 5 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in smart rainbow led permanent outdoor light - smartlight?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 4.4%.
When does demand for smart rainbow led permanent outdoor light - smartlight peak?: Demand peaks in May–Jun–Nov–Dec; the busiest month runs 16.7× the quietest.
What does it cost to enter the smart rainbow led permanent outdoor light - smartlight niche?: Listings span £15.33–£175.52; the average listing price is £82.12 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.