Smart Led Lights
FailThe top 5 brands take 100% of clicks, so Smart Led Lights is a Fail.
- Flapen Score
- 40 / 100Ranks 267 of 370 Lighting niches · −7 vs the category median of 4740
- Market size
- £369K/yr378K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 26 sellers
Flapen Score
Smart Led Lights against its category
The dotted line is the Lighting average. Past it, Smart Led Lights is stronger. Inside it, weaker.
Market
The Smart Led Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Led Lights 378K times last year and spent an estimated £369K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £369Ka year
- Peak month
- November6.2× the quietest month
- Top search term
- govee led strip lights176K searches a year
02 · Price
A sale here is worth £30.65.
Listings sell for £30.65 on average, from £12.04 to £67.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £30.65 that is £23K to £31K a year per listing.
- Average price
- £30.65inside the $15 to $100 sweet spot
- Price range
- £12.04–£67.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #163 within Indoor Lighting. It carries 2,248 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #163in Indoor Lighting
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,248per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Smart Led Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Govee LED Strip Light 10m RGBIC Bluetooth APP Control Color Changing
- Price
- £15.33
- Rating
- 4.4/5
- Reviews
- 912
- Age
- 2y ago
Govee RGBIC LED Light 5m Compatiable with Alexa Smart Strip Lights
- Price
- £16.79
- Rating
- 4.4/5
- Reviews
- 1,982
- Age
- 4y ago
Tapo L900-5 LED Strip Light 5m Multicolour Led Lights for TV Bedroom Smart Lighting Controls Hands-Free Voice Control with Alexa & Google Flexible Installation Packaging May Vary
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 3,451
- Age
- 1y ago
Govee WiFi LED Strip Light 5m Smart RGB Strip App Control Works with Alexa and Google Assistant Music Sync LED Lights for Bedroom TV Party
- Price
- £16.11
- Rating
- 4.4/5
- Reviews
- 20,913
- Age
- 7y ago
Govee LED Strip Light 5m RGBIC Smart LED Strip Lights
- Price
- £16.14
- Rating
- 4.4/5
- Reviews
- 912
- Age
- 2y ago
Trending
90-day click momentum
Tapo TL61-5 LED Strip Light LED Lights for Bedroom 5M Dimmable Multicolour 2100mcd Cuttable App & Voice Control Alexa Google Home Compatible No Hub Required Energy Saving
- Price
- £13.11
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 6mo ago
Govee LED Strip Light 20m RGBIC Smart LED Strip Lights
- Price
- £35.67
- Rating
- 4.4/5
- Reviews
- 912
- Age
- 2y ago
Govee LED Strip Light 5m RGBIC Smart LED Strip Lights
- Price
- £16.14
- Rating
- 4.4/5
- Reviews
- 912
- Age
- 2y ago
Govee Neon Rope Light 2 5m RGBIC Neon LED Strip Lights
- Price
- £57.62
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 2y ago
Govee LED Strip Light 2 Pro 5m Smart RGBWWIC WiFi LED Strip Lights
- Price
- £67.70
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
Newest
by launch dateTapo TL61-5 LED Strip Light LED Lights for Bedroom 5M Dimmable Multicolour 2100mcd Cuttable App & Voice Control Alexa Google Home Compatible No Hub Required Energy Saving
- Price
- £13.11
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 6mo ago
Tapo L900-5 LED Strip Light 5m Multicolour Led Lights for TV Bedroom Smart Lighting Controls Hands-Free Voice Control with Alexa & Google Flexible Installation Packaging May Vary
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 3,451
- Age
- 1y ago
Govee COB LED Strip Light Pro 3M Smart Control RGBICW with Warm White
- Price
- £66.64
- Rating
- 4.4/5
- Reviews
- 414
- Age
- 1y ago
Govee LED Strip Light 2 Pro 5m Smart RGBWWIC WiFi LED Strip Lights
- Price
- £67.70
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
Govee LED Strip Light 5m RGBIC Smart LED Strip Lights
- Price
- £16.14
- Rating
- 4.4/5
- Reviews
- 912
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Govee75%
- Tapo23%
- phopollo2%
- Open — no brand owns it (0%)
Demand
Smart Led Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 6.2×
Search terms
Top Smart Led Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- govee led strip lights176K/yr
- tapo led strip lights23K/yr
- govee strip lights16K/yr
- govee led13K/yr
- govee led strip12K/yr
- govee led lights14K/yr
- alexa led strips lights12K/yr
- rgbic led strip lights12K/yr
- tapo light strip12K/yr
- govee rgbic led strip lights9K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Led Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didn't last
Broken in less than a month
Break within weeks
Does not stay connected
Sometimes issues connecting
Will NOT connect to wifi
the red doesn't work
so didnt match the colour I wanted
Disappointed that I can not get the required solid colour
Under £16 for this is a bit ridiculous honestly
Overpriced for what they are
At full price these are a bit expensive at just under £30
Rubbish
Cheap rubbish
Poor quality
Love
So bright
Really good lighting
Super super bright
Easy install
Easy to set up
this fits in with that setup nicely - note that a hub isn't necessary to use this
Affordable price
Good price
Good value for money
Great bit of kit
Very good quality
is well made
Colours are bright
Excellent colours
Colours are vibrant
Return
3.6% Return rate 19% Fixable by listing
These do not work
Item stopped working
Doesnt work properly
Brightness could have been a bit higher
Faint glow when turned off - no good for bedroom
Wish they were a bit brighter
Does not stay connected
Sometimes issues connecting
Will NOT connect to wifi
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Led Lights questions
Answered from the same tracked data.