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Smart Led Lights

Fail

The top 5 brands take 100% of clicks, so Smart Led Lights is a Fail.

Flapen Score
40
40 / 100
Ranks 267 of 370 Lighting niches · −7 vs the category median of 47
Market size
£369K/yr378K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
71%top-5 click share · 3 brands · 26 sellers

Flapen Score

Smart Led Lights against its category

The dotted line is the Lighting average. Past it, Smart Led Lights is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Led Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Led Lights 378K times last year and spent an estimated £369K. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
3.2%
Market size, estimated
£369Ka year
Peak month
November6.2× the quietest month
Top search term
govee led strip lights176K searches a year

02 · Price

A sale here is worth £30.65.

Listings sell for £30.65 on average, from £12.04 to £67.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £30.65 that is £23K to £31K a year per listing.

Average price
£30.65inside the $15 to $100 sweet spot
Price range
£12.04–£67.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£23K–£31K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #163 within Indoor Lighting. It carries 2,248 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#163in Indoor Lighting
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,248per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Smart Led Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£111K£148K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Govee75%
  • Tapo23%
  • phopollo2%
  • Open — no brand owns it (0%)

Demand

Smart Led Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 6.2×

Search terms

Top Smart Led Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • govee led strip lights176K/yr
  • tapo led strip lights23K/yr
  • govee strip lights16K/yr
  • govee led13K/yr
  • govee led strip12K/yr
  • govee led lights14K/yr
  • alexa led strips lights12K/yr
  • rgbic led strip lights12K/yr
  • tapo light strip12K/yr
  • govee rgbic led strip lights9K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Led Lights

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
3.6%of orders come back
“didn't last”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smart Led Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data