Smart Lamp
FailDemand is soft, at -31.0% this quarter, so Smart Lamp is a Fail.
- Flapen Score
- 41 / 100Ranks 250 of 370 Lighting niches · −6 vs the category median of 4741
- Market size
- £50K/yr153K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 69%top-5 click share · 14 brands · 28 sellers
Flapen Score
Smart Lamp against its category
The dotted line is the Lighting average. Past it, Smart Lamp is stronger. Inside it, weaker.
Market
The Smart Lamp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Lamp 153K times last year and spent an estimated £50K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £50Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- smart lamp64K searches a year
02 · Price
A sale here is worth £27.08.
Listings sell for £27.08 on average, from £10.23 to £54.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.08 that is £3K to £7K a year per listing.
- Average price
- £27.08inside the $15 to $100 sweet spot
- Price range
- £10.23–£54.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #83 within Indoor Lighting. It carries 882 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #83in Indoor Lighting
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 882per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Smart Lamp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hifree Smart Table Lamp LED RGB Dimmable Touch Desk & Bedside Lamp
- Price
- £15.90
- Rating
- 4.3/5
- Reviews
- 959
- Age
- 3y ago

ALANTOP Smart Desk Lamp with WiFi APP Control - Compatible with Alexa and Google - Adjustable White and RGB Colors Music Sync USB Bedside Lamp - Perfect for Bedroom Gaming Lamp Home Office
- Price
- £13.24
- Rating
- 4.0/5
- Reviews
- 364
- Age
- 3y ago

Govee Bedside Touch Table Lamp RGBICWW Matter Alexa Compatible LED Light
- Price
- £40.07
- Rating
- 4.7/5
- Reviews
- 1,996
- Age
- 2y ago

Smart WiFi LED Night Light Bonsery App/Voice Control Table Lamp Compatible with Alexa & Google Home RGB Color Changing Bedside Lamp with 32 Modes & Music Sync & Timer USB Cable and Charger Included
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 7mo ago

meross Smart WiFi Bedside Lamp LED RGBWW Touch Table Lamp Works with HomeKit Alexa and Google Home Timer 2700-6500K 1% to 100% Brightness Ambient Light Lamp for Bedroom Kids Living Room Decor
- Price
- £25.37
- Rating
- 4.3/5
- Reviews
- 1,281
- Age
- 5y ago
Trending
90-day click momentum
Govee Table Lamp Classic Smart Cordless Lamp with Rechargeable Battery
- Price
- £50.42
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 5mo ago

Auxmir Smart WiFi LED Night Light Baby Table Lamp Compatible with Alexa Google Home Dimmable Light with RGB Colors Music Sync
- Price
- £15.11
- Rating
- 3.9/5
- Reviews
- 94
- Age
- 9mo ago

ALANTOP Smart Desk Lamp with WiFi APP Control - Compatible with Alexa and Google - Adjustable White and RGB Colors Music Sync USB Bedside Lamp - Perfect for Bedroom Gaming Lamp Home Office
- Price
- £13.24
- Rating
- 4.0/5
- Reviews
- 364
- Age
- 3y ago

Smart WiFi LED Night Light Bonsery App/Voice Control Table Lamp Compatible with Alexa & Google Home RGB Color Changing Bedside Lamp with 32 Modes & Music Sync & Timer USB Cable and Charger Included
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 7mo ago

Floor Lamp RGB Standing Lamp for Living Room Dimmable App-Controlled (Compatible with Alexa/Google Assistant) 16 Million Colors DIY Mode Music Mode & Timer Function WiFi E27 Floor Lamp
- Price
- £27.90
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 10mo ago
Newest
by launch date
Govee Table Lamp Classic Smart Cordless Lamp with Rechargeable Battery
- Price
- £50.42
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 5mo ago

Smart WiFi LED Night Light Bonsery App/Voice Control Table Lamp Compatible with Alexa & Google Home RGB Color Changing Bedside Lamp with 32 Modes & Music Sync & Timer USB Cable and Charger Included
- Price
- £17.17
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 7mo ago

Auxmir Smart WiFi LED Night Light Baby Table Lamp Compatible with Alexa Google Home Dimmable Light with RGB Colors Music Sync
- Price
- £15.11
- Rating
- 3.9/5
- Reviews
- 94
- Age
- 9mo ago

Floor Lamp RGB Standing Lamp for Living Room Dimmable App-Controlled (Compatible with Alexa/Google Assistant) 16 Million Colors DIY Mode Music Mode & Timer Function WiFi E27 Floor Lamp
- Price
- £27.90
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 10mo ago

Smart LED Floor Lamp RGBIC Corner Lamp with Luminous Base App & Remote Control 16 Million Colors & 200+ Scene with Music Sync and Timer Dimmable Standing Lamp for Living Room Bedroom Gaming Room
- Price
- £28.21
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
28
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- Hifree30%
- ALANTOP15%
- Govee14%
- Bonsery8%
- meross7%
- Auxmir5%
Demand
Smart Lamp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Smart Lamp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart lamp64K/yr
- alexa lamp25K/yr
- smart table lamp11K/yr
- smart lamps for bedroom11K/yr
- smart bedside lamp9K/yr
- smart desk lamp5K/yr
- alexa lamps for bedroom5K/yr
- wifi lamp5K/yr
- smart lamps5K/yr
- bluetooth lamp4K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Lamp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it just doesn't give off much light
Not bright enough
Brightness keeps returning to 100% without prompting
Not working properly
Didnt work
will not turn on
is not rechargeable
Charging ports don't work
though they dont support fast charging
Failed after three months
Broken
Don't expect this to last
Lamps too small
Its very big
It's small
Love
Very bright
The brightness is impressive
Good lighting
Build quality is excellent
the build quality is excellent
Great product - good quality light
Good Value
Excellent value for money
Good value for money
The colours are very vibrant
the colour is perfect
vivid colours
Charging is surprisingly quick
easy to charge
Phone charger is good
Return
2.2% Return rate 24% Fixable by listing
it just doesn't give off much light
Not bright enough
Brightness keeps returning to 100% without prompting
Not working properly
Didnt work
will not turn on
Lamps too small
Its very big
It's small
Lamp fault
Defective, turns on and off by itself
Developed fault within 2 months
No support wont connect
Good, connectivity can be an issue
It kept disconnecting after approximately a month of using it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Lamp questions
Answered from the same tracked data.









