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Smart Lamp

Fail

Demand is soft, at -31.0% this quarter, so Smart Lamp is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£50K/yr153K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
69%top-5 click share · 14 brands · 28 sellers

Flapen Score

Smart Lamp against its category

The dotted line is the Lighting average. Past it, Smart Lamp is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Lamp 153K times last year and spent an estimated £50K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
1.2%
Market size, estimated
£50Ka year
Peak month
November3.5× the quietest month
Top search term
smart lamp64K searches a year

02 · Price

A sale here is worth £27.08.

Listings sell for £27.08 on average, from £10.23 to £54.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.08 that is £3K to £7K a year per listing.

Average price
£27.08inside the $15 to $100 sweet spot
Price range
£10.23–£54.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #83 within Indoor Lighting. It carries 882 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#83in Indoor Lighting
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
882per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Smart Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

28

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Hifree30%
  • ALANTOP15%
  • Govee14%
  • Bonsery8%
  • meross7%
  • Auxmir5%

Demand

Smart Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Smart Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart lamp64K/yr
  • alexa lamp25K/yr
  • smart table lamp11K/yr
  • smart lamps for bedroom11K/yr
  • smart bedside lamp9K/yr
  • smart desk lamp5K/yr
  • alexa lamps for bedroom5K/yr
  • wifi lamp5K/yr
  • smart lamps5K/yr
  • bluetooth lamp4K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow9%+1.62

it just doesn't give off much light

Not bright enough

Brightness keeps returning to 100% without prompting

Functionality-Overall8%−0.11

Not working properly

Didnt work

will not turn on

Charging7%

is not rechargeable

Charging ports don't work

though they dont support fast charging

Durability6%−0.06

Failed after three months

Broken

Don't expect this to last

Size-Overall5%−0.02

Lamps too small

Its very big

It's small

Love

Brightness/Shine/Glow32%+1.62

Very bright

The brightness is impressive

Good lighting

Quality-Overall10%+0.47

Build quality is excellent

the build quality is excellent

Great product - good quality light

Value For Money8%+0.78

Good Value

Excellent value for money

Good value for money

Color7%+0.45

The colours are very vibrant

the colour is perfect

vivid colours

Charging6%

Charging is surprisingly quick

easy to charge

Phone charger is good

Return

2.2% Return rate 24% Fixable by listing

Brightness/Shine/Glow19%▇▅█▇▆▇

it just doesn't give off much light

Not bright enough

Brightness keeps returning to 100% without prompting

Functionality-Overall13%▆█▄▅▄▇

Not working properly

Didnt work

will not turn on

Size-Overall12%▆▆█▅▇▇

Lamps too small

Its very big

It's small

Defective Material/Parts8%██▇▇▆▄

Lamp fault

Defective, turns on and off by itself

Developed fault within 2 months

Connectivity-Overall7%▆▆▄▆▇█

No support wont connect

Good, connectivity can be an issue

It kept disconnecting after approximately a month of using it

FAQ

Common Smart Lamp questions

Answered from the same tracked data.