Smart Bulb
FailDemand is soft, at -36.2% this quarter, so Smart Bulb is a Fail.
- Flapen Score
- 38 / 100Ranks 283 of 370 Lighting niches · −9 vs the category median of 4738
- Market size
- £728K/yr1.3M searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 59 sellers
Flapen Score
Smart Bulb against its category
The dotted line is the Lighting average. Past it, Smart Bulb is stronger. Inside it, weaker.
Market
The Smart Bulb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Bulb 1.3M times last year and spent an estimated £728K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £728K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £728Ka year
- Peak month
- November4.9× the quietest month
- Top search term
- smart bulb288K searches a year
02 · Price
A sale here is worth £10.66.
Listings sell for £10.66 on average, from £5.51 to £24.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.66 that is £32K to £43K a year per listing.
- Average price
- £10.66under the $15 to $100 sweet spot
- Price range
- £5.51–£24.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£43K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Light Bulbs. It carries 5,517 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Light Bulbs
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,517per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Smart Bulb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo L530B (2-Pack) Smart Bulb B22 Colour Changing Light Bulb Alexa Light Bulbs LED Light Bulb 8.7W (60W) Dimmable Schedule & Timer Energy Saving App Remote Control Google Voice Control
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 5y ago

Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 5y ago

Tapo L510B (2-Pack) Smart Bulb B22 LED Light Bulb Alexa Light Bulbs Dimmable Bulb Energy Monitoring 8.3W (60W) Schedule & Timer Away Mode Energy Saving Voice Control with Alexa&Google
- Price
- £9.54
- Rating
- 4.5/5
- Reviews
- 5,439
- Age
- 5y ago

Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 5y ago
![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 5,507
- Age
- 5y ago
Trending
90-day click momentum
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago

Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 1,654
- Age
- 5y ago

Lighting master Alexa Light Bulbs 12W 1280LM Bluetooth Smart Bulb Colour Changing 16 Million RGB Colours + Warm to Daylight White Dimmable B22 Bayonet Led Bulbs By APP and Voice Control (4 Pack)
- Price
- £19.87
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 3y ago

Tapo L510B WiFi Smart Bulb B22 Smart Light Bulb 8.3W (60W) Dimmable Energy Saving Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 6y ago

Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 5y ago
Newest
by launch date
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago

Tapo L430C(2-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £14.59
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

Amazon Basics Smart Multicolor LED Light Bulb B22 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 1y ago

Amazon Basics Smart Dimmable LED Light Bulb B22 Base Soft White 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 1y ago

Lepro AI B22 Smart Light Bulb 8.5W 806lm WiFi Bulb Tunable White 2 Packs
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 8,336
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Tapo81%
- Lighting master7%
- Amazon Basics5%
- Lepro2%
- Avatar Controls2%
- Govee2%
- Open — no brand owns it (1 brand, 1%)
Demand
Smart Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Smart Bulb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart bulb288K/yr
- alexa light bulbs204K/yr
- smart light bulbs82K/yr
- tapo bulb67K/yr
- tapo smart bulb129K/yr
- smart bulbs that work with alexa58K/yr
- tapo light bulb49K/yr
- smart bulbs58K/yr
- smart light44K/yr
- smart light bulb78K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Bulb
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Constantly disconnects
Doesn't connect
Cant Connect
It broke in less than 1 week
Do not last
Broke after 2 months
the price wasnt fantastic
Cheap for a reason
Overall, theyre not worth the money
Stopped working
Didnt work
after a couple of weeks they dont work
Fiddly to setup
not easy to set up
Not easy to install
Love
Installed and working great
Easy to Set Up
Easy to install
Adjustable brightness
Perfect brightness
Bright light
Good hardware,
Excellent Product
Good quality and easy to set up
colours are lovely
The colour options are vibrant
Brilliant Colours
Amazing value
Good Value
Great value
Return
3.2% Return rate 38% Fixable by listing
Constantly disconnects
Doesn't connect
Cant Connect
the bulb still wont pair
Compatibility issues
Worked then wouldn't cooperate
Stopped working
Didnt work
after a couple of weeks they dont work
Very dim light
Not as bright as i'd liked
Not bright enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Bulb questions
Answered from the same tracked data.









