Smart Bulb
soft demand (-36.2% this quarter) — Smart Bulb doesn't clear our bar today.
Flapen Score
Is Smart Bulb profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Bulb is a £728K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Smart Bulb: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.2% over the last 90 days and 5.3% of searches end in a purchase.
£728K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Smart Bulb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tapo L530B (2-Pack) Smart Bulb B22 Colour Changing Light Bulb Alexa Light Bulbs LED Light Bulb 8.7W (60W) Dimmable Schedule & Timer Energy Saving App Remote Control Google Voice Control
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 5y ago
Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 5y ago
Tapo L510B (2-Pack) Smart Bulb B22 LED Light Bulb Alexa Light Bulbs Dimmable Bulb Energy Monitoring 8.3W (60W) Schedule & Timer Away Mode Energy Saving Voice Control with Alexa&Google
- Price
- £9.54
- Rating
- 4.5/5
- Reviews
- 5,439
- Age
- 5y ago
Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 2,447
- Age
- 5y ago
![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 5,507
- Age
- 5y ago
Trending
90-day click momentum
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £9.40
- Rating
- 4.5/5
- Reviews
- 1,654
- Age
- 5y ago
Lighting master Alexa Light Bulbs 12W 1280LM Bluetooth Smart Bulb Colour Changing 16 Million RGB Colours + Warm to Daylight White Dimmable B22 Bayonet Led Bulbs By APP and Voice Control (4 Pack)
- Price
- £19.87
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 3y ago
Tapo L510B WiFi Smart Bulb B22 Smart Light Bulb 8.3W (60W) Dimmable Energy Saving Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
- Price
- £5.51
- Rating
- 4.4/5
- Reviews
- 16,342
- Age
- 6y ago
Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 9,483
- Age
- 5y ago
Newest
by launch dateUPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
- Price
- £6.25
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
Tapo L430C(2-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
- Price
- £14.59
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago
Amazon Basics Smart Multicolor LED Light Bulb B22 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 1y ago
Amazon Basics Smart Dimmable LED Light Bulb B22 Base Soft White 8W (60W Equivalent) Works with Alexa Only 1 Pack
- Price
- £6.37
- Rating
- 4.4/5
- Reviews
- 996
- Age
- 1y ago
Lepro AI B22 Smart Light Bulb 8.5W 806lm WiFi Bulb Tunable White 2 Packs
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 8,336
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Tapo81%
- Lighting master7%
- Amazon Basics5%
- Lepro2%
- Avatar Controls2%
- Govee2%
- Open — no brand owns it (1 brand, 1%)
Smart Bulb demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top Smart Bulb search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart bulb288K/yr
- alexa light bulbs204K/yr
- smart light bulbs82K/yr
- tapo bulb67K/yr
- tapo smart bulb129K/yr
- smart bulbs that work with alexa58K/yr
- tapo light bulb49K/yr
- smart bulbs58K/yr
- smart light44K/yr
- smart light bulb78K/yr
What reviews say buyers love and hate about Smart Bulb
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Installed and working great”
“Adjustable brightness”
“Good hardware,”
“colours are lovely”
“Amazing value”
What buyers complain about
70% of reviews“Constantly disconnects”
“It broke in less than 1 week”
“the price wasnt fantastic”
“Stopped working”
“Fiddly to setup”
Smart Bulb return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Bulb questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
