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Smart Bulb

Fail

Demand is soft, at -36.2% this quarter, so Smart Bulb is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£728K/yr1.3M searches / yr
90-day growth
-36.2%search demand this quarter
Competition
69%top-5 click share · 7 brands · 59 sellers

Flapen Score

Smart Bulb against its category

The dotted line is the Lighting average. Past it, Smart Bulb is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Bulb 1.3M times last year and spent an estimated £728K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £728K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
5.3%
Market size, estimated
£728Ka year
Peak month
November4.9× the quietest month
Top search term
smart bulb288K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £5.51 to £24.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.66 that is £32K to £43K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£5.51–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£32K–£43K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Light Bulbs. It carries 5,517 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Light Bulbs
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,517per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Smart Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£73K£146K£218K£291K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • Tapo81%
  • Lighting master7%
  • Amazon Basics5%
  • Lepro2%
  • Avatar Controls2%
  • Govee2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Smart Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart bulb288K/yr
  • alexa light bulbs204K/yr
  • smart light bulbs82K/yr
  • tapo bulb67K/yr
  • tapo smart bulb129K/yr
  • smart bulbs that work with alexa58K/yr
  • tapo light bulb49K/yr
  • smart bulbs58K/yr
  • smart light44K/yr
  • smart light bulb78K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall23%−0.17

Constantly disconnects

Doesn't connect

Cant Connect

Durability10%−0.10

It broke in less than 1 week

Do not last

Broke after 2 months

Value For Money6%+0.05

the price wasnt fantastic

Cheap for a reason

Overall, theyre not worth the money

Functionality-Overall6%−0.06

Stopped working

Didnt work

after a couple of weeks they dont work

Assembly/Installation6%+1.88

Fiddly to setup

not easy to set up

Not easy to install

Love

Assembly/Installation20%+1.88

Installed and working great

Easy to Set Up

Easy to install

Brightness/Shine/Glow17%+1.20

Adjustable brightness

Perfect brightness

Bright light

Quality-Overall11%+0.43

Good hardware,

Excellent Product

Good quality and easy to set up

Color9%+0.41

colours are lovely

The colour options are vibrant

Brilliant Colours

Value For Money7%+0.05

Amazing value

Good Value

Great value

Return

3.2% Return rate 38% Fixable by listing

Size-Overall33%▆█▇▇█▆
Connectivity-Overall24%▇▆▇▆▇█

Constantly disconnects

Doesn't connect

Cant Connect

Compatibility-Overall14%▇█▇█▇▆

the bulb still wont pair

Compatibility issues

Worked then wouldn't cooperate

Functionality-Overall9%▆▇█▇▇▇

Stopped working

Didnt work

after a couple of weeks they dont work

Brightness/Shine/Glow7%█▇▆▅▅▇

Very dim light

Not as bright as i'd liked

Not bright enough

FAQ

Common Smart Bulb questions

Answered from the same tracked data.