smart bulb
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Market size
Good£728K£728K/yr · 1.3M searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.51–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,517.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, smart bulb is a £728K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smart bulb market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £640K–£853K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
1%
- Tapo81%
- Lighting master7%
- Amazon Basics5%
- Lepro2%
- Avatar Controls2%
- Govee2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top smart bulb search terms
- smart bulb288K/yr
- alexa light bulbs204K/yr
- smart light bulbs82K/yr
- tapo bulb67K/yr
- tapo smart bulb129K/yr
- smart bulbs that work with alexa58K/yr
- tapo light bulb49K/yr
- smart bulbs58K/yr
- smart light44K/yr
- smart light bulb78K/yr
Top smart bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo L530B (2-Pack) Smart Bulb B22 Colour Changing Light Bulb Alexa Light Bulbs LED Light Bulb 8.7W (60W) Dimmable Schedule & Timer Energy Saving App Remote Control Google Voice Control
Tapo£11.044.4★16,342 rev
Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
Tapo£6.474.5★9,483 rev
Tapo L510B (2-Pack) Smart Bulb B22 LED Light Bulb Alexa Light Bulbs Dimmable Bulb Energy Monitoring 8.3W (60W) Schedule & Timer Away Mode Energy Saving Voice Control with Alexa&Google
Tapo£9.544.5★5,439 rev
Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving
Tapo£12.044.5★2,447 rev
![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)
Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]
Tapo£6.604.4★5,507 rev
Newest
by launch date
UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
UPXNBOR£6.25169 rev
Tapo L430C(2-Pack) Smart Bulb Alexa Light Bulbs E14 LED Light Bulb 470 Max Lumens Dimmable Colour Changing Light Bulb Auto Biorhythm Music Sync Voice/APP Control Schedule & Timer
Tapo£14.59230 rev
Amazon Basics Smart Multicolor LED Light Bulb B22 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack
Amazon Basics£7.15996 rev
Amazon Basics Smart Dimmable LED Light Bulb B22 Base Soft White 8W (60W Equivalent) Works with Alexa Only 1 Pack
Amazon Basics£6.37996 rev
Lepro AI B22 Smart Light Bulb 8.5W 806lm WiFi Bulb Tunable White 2 Packs
Lepro£9.988,336 rev
Trending
90-day click momentumUPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack
UPXNBOR£6.254.4★
Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
Tapo£9.404.5★
Lighting master Alexa Light Bulbs 12W 1280LM Bluetooth Smart Bulb Colour Changing 16 Million RGB Colours + Warm to Daylight White Dimmable B22 Bayonet Led Bulbs By APP and Voice Control (4 Pack)
Lighting master£19.874.4★
Tapo L510B WiFi Smart Bulb B22 Smart Light Bulb 8.3W (60W) Dimmable Energy Saving Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google
Tapo£5.514.4★
Tapo L530B Smart Bulb B22 Multicolor Alex Light Bulb 8.7W (60W) Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google App Remote Control
Tapo£6.474.5★
What buyers say about smart bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Installed and working great”
“Adjustable brightness”
“Good hardware,”
“colours are lovely”
“Amazing value”
“Easy connection”
“Quick and easy”
“Just what I needed”
“The app is easy to use”
“They are compatible”
What buyers complain about
“Constantly disconnects”
“It broke in less than 1 week”
“the price wasnt fantastic”
“Stopped working”
“Fiddly to setup”
“Very dim light”
“App not great”
“Poor product”
“the bulb still wont pair”
“Absolutely false advertising”
Top return reasons
Common questions
- Is smart bulb profitable to sell on Amazon United Kingdom?
- The niche generates £728K/yr across 19 tracked products. 90-day search growth is -36.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the smart bulb niche?
- 7 brands and 59 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in smart bulb?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Value For Money. The return rate is 3.2%.
- When does demand for smart bulb peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the smart bulb niche?
- Listings span £5.51–£24.07; the average listing price is £10.66 (sweet spot $15–$100). The average incumbent carries 5,517 reviews — the moat a new listing must climb.