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Small Fairy Lights for Jars

Fail

Prices span $3.05–$8.94, mostly outside the sweet spot, so Small Fairy Lights for Jars is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£13K/yr48K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
49%top-5 click share · 15 brands · 25 sellers

Flapen Score

Small Fairy Lights for Jars against its category

The dotted line is the Lighting average. Past it, Small Fairy Lights for Jars is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Fairy Lights for Jars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Fairy Lights for Jars 48K times last year and spent an estimated £13K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
5.4%
Market size, estimated
£13Ka year
Top search term
small fairy lights for jars9K searches a year

02 · Price

A sale here is worth £5.14.

Listings sell for £5.14 on average, from £3.05 to £8.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.14 that is £0 to £514 a year per listing.

Average price
£5.14under the $15 to $100 sweet spot
Price range
£3.05–£8.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£514
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #157 within String Lights. It carries 2,515 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#157in String Lights
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,515per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Fairy Lights for Jars products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£531£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 94%

Open market

15%

  • btfarm41%
  • cshare14%
  • Annefly11%
  • Jsdoin11%
  • Dalugo4%
  • BXROIU4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Small Fairy Lights for Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 10.4× · 8 of 12 months tracked

Search terms

Top Small Fairy Lights for Jars search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small fairy lights for jars9K/yr
  • vase lights8K/yr
  • fairy lights 2m7K/yr
  • mini string lights4K/yr
  • 2m fairy lights5K/yr
  • small christmas lights battery powered4K/yr
  • small christmas tree lights8K/yr
  • short christmas lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Fairy Lights for Jars

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Battery Life”
1.0%of orders come back
“Bad battery life”
A buyer, on “Battery Life”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Fairy Lights for Jars questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data