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Small Fairy Lights for Jars

Fail

Prices span $3.05–$8.94, mostly outside the sweet spot, so Small Fairy Lights for Jars is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£13K/yr48K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
49%top-5 click share · 15 brands · 25 sellers

Flapen Score

Small Fairy Lights for Jars against its category

The dotted line is the Lighting average. Past it, Small Fairy Lights for Jars is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Fairy Lights for Jars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Fairy Lights for Jars 48K times last year and spent an estimated £13K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
5.4%
Market size, estimated
£13Ka year
Top search term
small fairy lights for jars9K searches a year

02 · Price

A sale here is worth £5.14.

Listings sell for £5.14 on average, from £3.05 to £8.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.14 that is £0 to £514 a year per listing.

Average price
£5.14under the $15 to $100 sweet spot
Price range
£3.05–£8.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£514
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #157 within String Lights. It carries 2,515 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#157in String Lights
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,515per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Fairy Lights for Jars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£531£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

15%

  • btfarm41%
  • cshare14%
  • Annefly11%
  • Jsdoin11%
  • Dalugo4%
  • BXROIU4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Small Fairy Lights for Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 10.4× · 8 of 12 months tracked

Search terms

Top Small Fairy Lights for Jars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small fairy lights for jars9K/yr
  • vase lights8K/yr
  • fairy lights 2m7K/yr
  • mini string lights4K/yr
  • 2m fairy lights5K/yr
  • small christmas lights battery powered4K/yr
  • small christmas tree lights8K/yr
  • short christmas lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Fairy Lights for Jars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life23%−0.22

Bad battery life

The reason a lot of bad reviews say battery life is short

Batteries dont last long

Durability16%−0.09

dont last

one did break quite early

short lived

Quality-Overall7%+0.13

poor quality

Rubbish

Product is average

Strength6%−0.06

light is weak

Little too flimsy and fragile

The wire is extremely thin and springy; untangling the first one took a moment,

Size-Overall5%−0.02

They were really short

Small then expected

these fall a bit short

Love

Brightness/Shine/Glow35%+2.80

Very bright,

Good light

Lights are bright

Value For Money16%+0.91

Good value for money

Good product for price

Good value for money

Quality-Overall9%+0.13

Build quality is consistent across all units—no duds, no flickering

GREAT QUALITY

These lights are perfect quality

Ease Of Use8%+0.53

Easy to use

Great for single use

Theyre easy to put up

Battery Life4%−0.22

good battery life

Long battery life

The battery pack is easy to use

Return

1.0% Return rate 49% Fixable by listing

Size-Overall31%▃▅█▅▇▄

They were really short

Small then expected

these fall a bit short

Functionality-Overall11%█▃▆▅▆▃

Some didnt work

So unfortunately, they are no longer working as they should

not working at all by the 11th

Brightness/Shine/Glow9%▅▁▆██▇
Quality-Overall8%▄▃▁█▃▂

poor quality

Rubbish

Product is average

Advertised Vs Actual Product6%▁▇▄▃▃█

doesnt have that capability - false advertising

Quite poor description

Awfull no light to them at all nothing like the picture

FAQ

Common Small Fairy Lights for Jars questions

Answered from the same tracked data.