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Small Bayonet Light Bulb

Fail

Prices span $3.71–$12.75, mostly outside the sweet spot, so Small Bayonet Light Bulb is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£63K/yr81K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
53%top-5 click share · 14 brands · 23 sellers

Flapen Score

Small Bayonet Light Bulb against its category

The dotted line is the Lighting average. Past it, Small Bayonet Light Bulb is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bayonet Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Bayonet Light Bulb 81K times last year and spent an estimated £63K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
10.5%
Market size, estimated
£63Ka year
Peak month
December3.2× the quietest month
Top search term
small bayonet light bulb25K searches a year

02 · Price

A sale here is worth £7.42.

Listings sell for £7.42 on average, from £3.71 to £12.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.42 that is £742 to £2K a year per listing.

Average price
£7.42under the $15 to $100 sweet spot
Price range
£3.71–£12.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£742–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #790 within Light Bulbs. It carries 444 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
88%
Out of stock, average day
5.4%
Average rank
#790in Light Bulbs
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
444per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Small Bayonet Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

19%

  • paul russells39%
  • LVWIT21%
  • DoRight7%
  • Caldarax6%
  • Generic5%
  • ANWIO3%

Demand

Small Bayonet Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Small Bayonet Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small bayonet light bulb25K/yr
  • b15 bayonet light bulb15K/yr
  • small bayonet candle bulbs17K/yr
  • b15 bulb6K/yr
  • b15 led candle bulbs8K/yr
  • small bayonet bulb4K/yr
  • candle bulbs small bayonet3K/yr
  • small bayonet light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bayonet Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.25

the bulbs did not fit into the lamps for which they were intended

Much smaller than expected

These bulbs are very small which is a shame - too small for a standard table lamp

Durability19%−0.10

Don't seem to last that long but

Only last a few days before blowing

Advertised Vs Actual Product13%−0.02

not explained in advert

Brightness/Shine/Glow13%+2.21

I needed to Shine some light in my life

Value For Money6%+0.81

Expensive

Love

Brightness/Shine/Glow28%+2.21

gives good light

Nice light

Bright light

Quality-Overall23%+1.56

quality item long lasting great price

Excellent Quality Bulbs

Good quality

Value For Money17%+0.81

Good value

Competitive price

Excellent value

Advertised Vs Actual Product15%−0.02

As described

Does the job

Just what I wanted

Size-Overall6%−0.25

Fitted perfectly

bought to fit in an antique table lamp - fit perfectly

Perfect fit

Return

3.4% Return rate 87% Fixable by listing

Size-Overall78%██████

the bulbs did not fit into the lamps for which they were intended

Much smaller than expected

These bulbs are very small which is a shame - too small for a standard table lamp

Brightness/Shine/Glow5%▃▅█▅▇▇

I needed to Shine some light in my life

Color4%█▅▇█▅▅
Compatibility-Overall4%█▅▃▅▅▅
Functionality-Overall3%▅▆▄▄█▅

FAQ

Common Small Bayonet Light Bulb questions

Answered from the same tracked data.