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Sky Light

Fail

Shoppers spend only $29K a year here, so Sky Light is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£29K/yr55K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
39%top-5 click share · 32 brands · 55 sellers

Flapen Score

Sky Light against its category

The dotted line is the Lighting average. Past it, Sky Light is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sky Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sky Light 55K times last year and spent an estimated £29K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.9%
Market size, estimated
£29Ka year
Peak month
December3.9× the quietest month
Top search term
star lamp15K searches a year

02 · Price

A sale here is worth £27.43.

Listings sell for £27.43 on average, from £7.06 to £411.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £27.43 that is £0 to £3K a year per listing.

Average price
£27.43inside the $15 to $100 sweet spot
Price range
£7.06–£411.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #134 within Indoor Lighting. It carries 1,528 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
13.1%
Average rank
#134in Indoor Lighting
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,528per listing
Listings tracked
46

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
20 months

Products

Top Sky Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£879£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

55

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

39%

Top 20: 78%

Open market

49%

  • CAIYUE11%
  • PIKOY10%
  • Lysumurl9%
  • COOLNIGHT8%
  • SUPPOU7%
  • Mexllex6%

Demand

Sky Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Sky Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star lamp15K/yr
  • sky light11K/yr
  • star projector night light kids18K/yr
  • moon and stars projector light5K/yr
  • smart star projector2K/yr
  • skylite1K/yr
  • blisslights sky lite817/yr
  • blisslights1K/yr
  • blisslights sky lite 2.0675/yr
  • sky lite711/yr

Reviews and returns

What reviews say buyers love and hate about Sky Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.27

Broke on first use

Broke after a week

Doesnt last

Functionality-Overall8%−0.09

Did not work

Never worked

will not turn on

Noise Level7%−0.05

Rattling noise

Its very noisy

Noisy

Quality-Overall6%+0.23

Ok build quality is not great

Average quality

Cheap rubbish

Remote Control5%

Missing Remote

Remote stopped working

the remote doesnt work

Love

Brightness/Shine/Glow22%+1.38

Its really bright

Good lighting

Its not too bright

Value For Money12%+0.89

Good value for money

Good for the price

Good value for money

Quality-Overall12%+0.23

Excellent product

Build quality feels solid

It was also very clear quality

Color7%+0.39

Colours are fantastic

colours are bright

Colour are good

Sleep Quality5%+0.45

helps me fall asleep

Helps me sleep

Lovely sleep and wonderful

Return

2.3% Return rate 14% Fixable by listing

Functionality-Overall23%▆▇▇█▆▇

Did not work

Never worked

will not turn on

Brightness/Shine/Glow10%▆▇▆█▇▇

Not as bright as advertised

Not as bright as you think

Not very practical light

Defective Material/Parts10%██▆▆▆▆
Quality-Overall7%▅▇▆██▆

Ok build quality is not great

Average quality

Cheap rubbish

Advertised Vs Actual Product6%▅▆▅███

FAQ

Common Sky Light questions

Answered from the same tracked data.