Is security light bulb profitable to sell on Amazon United Kingdom?

The niche generates £196K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -49.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the security light bulb niche?

17 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in security light bulb?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for security light bulb peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the security light bulb niche?

Listings span £3.01–£882.03; the average listing price is £44.99 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.

security light bulb

Worth a look

Shows low returns (1.0%), but soft demand (-49.0% this quarter) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£44.99

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good561

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£196K

£196K/yr · 47K searches

Price range

Bad£3.01–£882.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-49.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, security light bulb is a £196K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

security light bulb market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £180K–£225K; units × avg price
Conversion rate: 9.3%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 6.6%
Avg brand age: 41 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

33%

TradePax22%
GROWS MORE12%
Jaenmsa11%
Inspired Essentials8%
Tomosu7%
PLUSHA7%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -49.0% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top security light bulb search terms

security light bulb13K/yr -54.9%7.9% conv.
r7s bulb8K/yr -40.1%9.1% conv.
floodlight bulb5K/yr -42.3%8.2% conv.
r7s5K/yr -55.5%7.1% conv.
r7 bulb5K/yr -59.9%9.9% conv.
security light bulbs outside3K/yr -42.4%7.8% conv.
flood light bulb3K/yr -58.5%6.6% conv.
security light bulbs3K/yr -53.8%6.5% conv.

All search terms

Top security light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TradePax Energizer Eco-Halogen Linear 120w = 150w 78mm Halogen Lamp/Bulb for Floodlight TP-S5160

TradePax£3.064.5★232 rev

Jaenmsa R7s Halogen Light Bulbs R7S Bulb 118mm 200W Dimmable 230V 2000lm Tungsten Linear Light Bulb 2700K Warm White Floodlight Bulb J118 Security Light Bulb ECO 118mm Halogen Bulbs 200W 5 Pack

Jaenmsa£6.564.5★304 rev

Inspired Essentials R7S 120w = 150w 78mm Halogen Bulb Floodlight Security Light Linear Bulbs R7S J28 Flood Light (Pack of 2)

Inspired Essentials£3.014.4★439 rev

6 Pack R7s Halogen Bulb 118mm 230W Dimmable 230V 4650LM 2800K Warm White

Tomosu£7.394.1★4,572 rev

Canon EOS R7 Body - 32.5 MP APS-C CMOS Sensor - Dual Pixel CMOS AF II - In-Camera Compositing - UVC/UAC Compatible

Canon£882.034.6★46 rev

Newest

by launch date

230W R7s Linear Light Bulbs (300W Equivalent) Pack of 2 | 118mm Double Ended Floodlight Bulb | 230V Dimmable Warm White | Long-Lasting R7s Tube Lamp for Security Lights Work Lights Floor Lamps

SELMORA£3.658 rev

3mo ago

PLUSHA R7S 200W 118mm Halogen Bulb J78 Linear Floodlight Security Light Lamp 220-240V Warm White Dimmable Replacement for Outdoor Flood Lights & Work Lights Pack of 2 [Energy Class G]

PLUSHA£3.110 rev

4mo ago

Zylora R7S Halogen Bulb 118mm 120W (Equivalent to 150W) Linear Floodlight Security Light Bulb R7S J28 Double-Ended Halogen Lamp Warm White 2700K Dimmable 230V Outdoor & Indoor Use Pack of 2

Zylora£3.113 rev

6mo ago

Zylora R7s Halogen Light Bulbs 118mm 200W Dimmable R7S Linear Bulb J118 230V 2000lm Tungsten Halogen Floodlight 2700K Warm White Security & Outdoor Light Bulb 4 Pack

Zylora£3.241 rev

6mo ago

GROWS MORE R7s Halogen Light Bulb ECO Halogen 400W R7s Linear Light Bulbs 118mm Double Ended Floodlight Bulb 230V 11000LM 2700K Warm White for Security Light (Pack of 2)

GROWS MORE£3.7129 rev

8mo ago

What buyers say about security light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Good price”

Quality-Overall20%

“These are decent, good quality and easy to install”

Brightness/Shine/Glow14%

“Super Bright”

Advertised Vs Actual Product14%

“Works exactly as intended”

Size-Overall9%

“Fits perfectly”

Efficiency5%

“Bulbs work perfectly”

Ease Of Use3%

“easy to use”

Durability2%

“hopefully a good lifespan”

Functionality-Overall1%

“The bulb seems to work fine”

Bulb Flicker/Dimming/Color1%

“Good quality great value for money great brightness dimmable lights great quality”

What buyers complain about

Durability32%

“Last no time at all”

Quality-Overall18%

“Trash quality”

Size-Overall10%

“the bulb wasn't easy to fit”

Bulb Flicker/Dimming/Color10%

“Cheap bulbs”

Value For Money4%

“Cheap”

Functionality-Overall4%

“Two bulbs in a pack and neither work”

Advertised Vs Actual Product3%

“3,000 advertised... no way”

Brightness/Shine/Glow3%

“they are far too bright”

Maintenance And Repair2%

“it needs replacing”

Strength1%

“Not dimmable and one broken”

Top return reasons

Size-Overall65%

Compatibility-Overall8%

Functionality-Overall6%

Bulb Flicker/Dimming/Color6%

Brightness/Shine/Glow5%

Quality-Overall1%

Durability1%

Advertised Vs Actual Product1%

Image/Video Stabilization1%

Maintenance And Repair1%

Common questions

Is security light bulb profitable to sell on Amazon United Kingdom?: The niche generates £196K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -49.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the security light bulb niche?: 17 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in security light bulb?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for security light bulb peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the security light bulb niche?: Listings span £3.01–£882.03; the average listing price is £44.99 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.