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Security Light Bulb

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -49.0% this quarter, so Security Light Bulb is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 370 Lighting niches · +7 vs the category median of 47
Market size
£196K/yr47K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
52%top-5 click share · 17 brands · 34 sellers

Flapen Score

Security Light Bulb against its category

The dotted line is the Lighting average. Past it, Security Light Bulb is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Security Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Security Light Bulb 47K times last year and spent an estimated £196K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
9.3%
Market size, estimated
£196Ka year
Peak month
December4.0× the quietest month
Top search term
security light bulb13K searches a year

02 · Price

A sale here is worth £44.99.

Listings sell for £44.99 on average, from £3.01 to £882.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £44.99 that is £4K to £11K a year per listing.

Average price
£44.99inside the $15 to $100 sweet spot
Price range
£3.01–£882.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #134 within Light Bulbs. It carries 561 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#134in Light Bulbs
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
561per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Security Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

34

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

33%

  • TradePax22%
  • GROWS MORE12%
  • Jaenmsa11%
  • Inspired Essentials8%
  • Tomosu7%
  • PLUSHA7%

Demand

Security Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Security Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • security light bulb13K/yr
  • r7s bulb8K/yr
  • floodlight bulb5K/yr
  • r7s5K/yr
  • r7 bulb5K/yr
  • security light bulbs outside3K/yr
  • flood light bulb3K/yr
  • security light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Security Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.32

Last no time at all

Don't last

Short life

Quality-Overall18%+0.39

Trash quality

Very poor quality, cheap rubbish, a waste of money

Awful quality

Size-Overall10%−0.06

the bulb wasn't easy to fit

Poor fit

when I tried to fit I found it to be too long

Bulb Flicker/Dimming/Color10%−0.06

Cheap bulbs

Upon start up the lights do flicker

or perhaps they are not actually designed to be dimmed

Value For Money4%+2.10

Cheap

Not worth the money

so a little disappointed overall knowing the price of it

Love

Value For Money24%+2.10

Good price

Excellent value

Good value om

Quality-Overall20%+0.39

These are decent, good quality and easy to install

Excellent product

Good quality bulbs

Brightness/Shine/Glow14%+0.73

Super Bright

Very bright

Brilliant light

Advertised Vs Actual Product14%+1.10

Works exactly as intended

Does its job

As described

Size-Overall9%−0.06

Fits perfectly

Easy to fit

Warm light fits and works well

Return

1.0% Return rate 75% Fixable by listing

Size-Overall65%▇▆▆▆█▅

the bulb wasn't easy to fit

Poor fit

when I tried to fit I found it to be too long

Compatibility-Overall8%▅▃▂█▃▄
Functionality-Overall6%▆▄█▂▄▃

Two bulbs in a pack and neither work

Didnt work

A few of them did not work

Bulb Flicker/Dimming/Color6%▂█▃▆▄▇

Cheap bulbs

Upon start up the lights do flicker

or perhaps they are not actually designed to be dimmed

Brightness/Shine/Glow5%▄█▇▄▁▇

they are far too bright

Does virtually nothing when i change the dimmer

It just slowly faded away in brightness & went out

FAQ

Common Security Light Bulb questions

Answered from the same tracked data.