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Salt Lamp Light Bulbs

Fail

The top 5 products take 100% of clicks, so Salt Lamp Light Bulbs is a Fail.

Flapen Score
32
32 / 100
Ranks 332 of 370 Lighting niches · −15 vs the category median of 47
Market size
£96K/yr99K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Salt Lamp Light Bulbs against its category

The dotted line is the Lighting average. Past it, Salt Lamp Light Bulbs is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Lamp Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Lamp Light Bulbs 99K times last year and spent an estimated £96K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
23.1%
Market size, estimated
£96Ka year
Peak month
January2.9× the quietest month
Top search term
salt lamp bulb59K searches a year

02 · Price

A sale here is worth £4.21.

Listings sell for £4.21 on average, from £3.45 to £5.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £4.21 that is £21K to £25K a year per listing.

Average price
£4.21under the $15 to $100 sweet spot
Price range
£3.45–£5.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
£21K–£25K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Light Bulbs. It carries 1,808 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Light Bulbs
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,808per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Salt Lamp Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Klass Home Collection69%
  • DHinkyoung11%
  • Goerpn8%
  • EASYIVY7%
  • Sunnylinn5%

Demand

Salt Lamp Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Salt Lamp Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt lamp bulb59K/yr
  • himalayan salt lamp bulb11K/yr
  • salt lamp light bulbs9K/yr
  • salt lamp bulbs7K/yr
  • bulb for salt lamp5K/yr
  • salt lamp bulbs 15w4K/yr
  • e14 15w bulb salt lamp3K/yr
  • salt lamp light bulb2K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Lamp Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.95

Small lights

Smaller than expected in terms of size

Small light bulbs

Quality-Overall17%−0.11

Poor performance

Poor quality

Really not a very impressive product

Functionality-Overall15%−0.12

One of the three lamps sent did not work which was unexpected and disappointing

Not very powerful for wax melts

Not 1 worked

Durability14%−0.06

Blow after 2-3 weeks

then literally break within minutes of going on

died in few hours

Brightness/Shine/Glow12%+0.29

hate bright light

Bulb No 1 lit

Not super bright

Love

Value For Money30%+2.04

Decent price

Excellent value for money

Good value for money

Brightness/Shine/Glow14%+0.29

Nice light

Gives good light

Perfect glow

Advertised Vs Actual Product14%+0.67

Does what its supposed to

Does the job perfectly

As described

Size-Overall12%+0.95

Fit perfectly

easy to fit

Perfect size for dolls house, twist on and off to turn on and off

Quality-Overall8%−0.11

Great bulbs

They feel well-made

Excellent quality

Return

0.5% Return rate 71% Fixable by listing

Size-Overall55%▇██▅▆▅

Small lights

Smaller than expected in terms of size

Small light bulbs

Bulb Flicker/Dimming/Color13%▃▂▂▄▅█

These bulbs are really bad

the bulb has blown

Functionality-Overall11%▃▄▃█▂▁

One of the three lamps sent did not work which was unexpected and disappointing

Not very powerful for wax melts

Not 1 worked

Compatibility-Overall8%▆▇█▄▃▁
Brightness/Shine/Glow3%▁▃▁▁▅█

hate bright light

Bulb No 1 lit

Not super bright

FAQ

Common Salt Lamp Light Bulbs questions

Answered from the same tracked data.