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Salt Lamp

Fail

Demand is soft, at -35.2% this quarter, so Salt Lamp is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£374K/yr600K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
78%top-5 click share · 10 brands · 13 sellers

Flapen Score

Salt Lamp against its category

The dotted line is the Lighting average. Past it, Salt Lamp is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Lamp 600K times last year and spent an estimated £374K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 600K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
600K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
3.8%
Market size, estimated
£374Ka year
Peak month
December4.6× the quietest month
Top search term
salt lamp357K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £7.25 to £29.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £16.53 that is £17K to £21K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£7.25–£29.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #422 within Indoor Lighting. It carries 2,702 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
36.1%
Average rank
#422in Indoor Lighting
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,702per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Salt Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£37K£75K£112K£149K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Needs&Gifts59%
  • Generic12%
  • Straame11%
  • Classic Collection UK7 Ltd5%
  • The Body Source4%
  • Premier3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Salt Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Salt Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt lamp357K/yr
  • himalayan salt lamps100K/yr
  • himalayan salt lamp35K/yr
  • rock salt lamp15K/yr
  • salt lamps15K/yr
  • salt rock lamp13K/yr
  • large salt lamp13K/yr
  • hymalaya salt lamp9K/yr
  • himalayan pink salt lamp8K/yr
  • mini salt lamp7K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.16

Went off after two uses

broken after using 5 times

Broke after 1 month

Size-Overall11%+0.15

Small lamp

It's much larger

To small

Functionality-Overall8%−0.06

Does not work

still not working clearly a faulty item

I m not happy because this item out of order is not working

Quality-Overall8%

Must be cheaply made

Bad quality

Absolutely rubbish quality

Heating6%−0.04

Overheats after 10 days

Disappointed as lamp was too hot

Overheats and crumbles to a mess

Love

Brightness/Shine/Glow26%+2.26

Warm glow

brightness is perfect

Love the glow

Quality-Overall16%

Amazing quality

Great quality lamp

no complaints since

Value For Money10%+0.87

Money well spent

Excellent value for money

Excellent value

Gifting Purpose7%+0.12

Nice for a gift

Amazing gift

Great gift idea also

Diffuse Mechanism5%0.00

Great diffuser

Probably the best oil diffuser I have ever owned very effective

I absolutely loved this diffuser so much so that I bought two

Return

1.6% Return rate 31% Fixable by listing

Size-Overall18%▄▇█▅▇█

Small lamp

It's much larger

To small

Functionality-Overall17%██▆▇█▇

Does not work

still not working clearly a faulty item

I m not happy because this item out of order is not working

Defective Material/Parts16%▆▅▅▆█▇

Item broken

I m not happy because this item out of order is not working

Faulty electrical component

Brightness/Shine/Glow9%▆▃▆█▆▄
Durability6%█▃▄▂▄▄

Went off after two uses

broken after using 5 times

Broke after 1 month

FAQ

Common Salt Lamp questions

Answered from the same tracked data.