Skip to content

Rope Lights Outdoor

Maybe

The products selling today average only 4.2★. But demand is soft, at -26.3% this quarter, so Rope Lights Outdoor is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 370 Lighting niches · +4 vs the category median of 47
Market size
£90K/yr378K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
41%top-5 click share · 29 brands · 47 sellers

Flapen Score

Rope Lights Outdoor against its category

The dotted line is the Lighting average. Past it, Rope Lights Outdoor is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rope Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rope Lights Outdoor 378K times last year and spent an estimated £90K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
1.3%
Market size, estimated
£90Ka year
Peak month
December4.1× the quietest month
Top search term
rope lights105K searches a year

02 · Price

A sale here is worth £17.94.

Listings sell for £17.94 on average, from £8.09 to £38.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £17.94 that is £2K to £4K a year per listing.

Average price
£17.94inside the $15 to $100 sweet spot
Price range
£8.09–£38.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 38.3% of listings are out of stock. The average listing ranks #198 within Indoor Lighting. It carries 1,456 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
38.3%
Average rank
#198in Indoor Lighting
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,456per listing
Listings tracked
41

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rope Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

47

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • Lepro15%
  • AILBTON13%
  • NUERPO10%
  • httpsmp8%
  • Mexllex8%
  • JINTYOUNG5%

Demand

Rope Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Rope Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rope lights105K/yr
  • led rope light52K/yr
  • outdoor rope lights86K/yr
  • rope light24K/yr
  • garden rope lights7K/yr
  • led rope lights18K/yr
  • outdoor rope lights mains powered11K/yr
  • rope lights indoor14K/yr
  • led rope lights outdoor4K/yr
  • rope lights outdoor15K/yr

Reviews and returns

What reviews say buyers love and hate about Rope Lights Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.16

Doesnt last

Broke within a week

Broke after a month

Quality-Overall11%+0.30

The quality is shocking

Poor and misleads quality and functionality

Low quality

Brightness/Shine/Glow10%+2.24

the lights are not bright enough for anything

Not Bright Enough

not as bright as i hoped

Functionality-Overall8%−0.13

Blue function does not work

Dont function

DIDN'T WORK

Color7%−0.05

Colours don't work

Could not change the colour or switch off

no other colours

Love

Brightness/Shine/Glow32%+2.24

brightness is great

Bright lights

Nice and bright

Quality-Overall14%+0.30

Excellent product

The build quality is great

Nice quality and pretty lights

Value For Money8%+0.66

Fair priced

great value

Good value for money

Assembly/Installation5%+0.15

Easy to assemble

Easy to set up

Easy installation

Color5%−0.05

Nice colour choices

Colours are good

Vibrant colours

Return

2.4% Return rate 24% Fixable by listing

Brightness/Shine/Glow16%▆██▇█▆

the lights are not bright enough for anything

Not Bright Enough

not as bright as i hoped

Functionality-Overall15%█▇▆▇▇█

Blue function does not work

Dont function

DIDN'T WORK

Defective Material/Parts9%█▇█▇▆▇
Size-Overall8%▆▃██▇▇

a few of mine a little loose

Thought they would be Bigger

Wrong size

Adhesion/Stickiness8%▇█▅█▇▆

Poor adhesive quality

Had adhesive backing - It doesn't

Dont stick

FAQ

Common Rope Lights Outdoor questions

Answered from the same tracked data.