Retro Christmas Lights
FailShoppers spend only $6K a year here, so Retro Christmas Lights is a Fail.
- Flapen Score
- 35 / 100Ranks 314 of 370 Lighting niches · −12 vs the category median of 4735
- Market size
- £6K/yr221K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 39 sellers
Flapen Score
Retro Christmas Lights against its category
The dotted line is the Lighting average. Past it, Retro Christmas Lights is stronger. Inside it, weaker.
Market
The Retro Christmas Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retro Christmas Lights 221K times last year and spent an estimated £6K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £6Ka year
- Peak month
- November57.2× the quietest month
- Top search term
- vintage christmas lights45K searches a year
02 · Price
A sale here is worth £19.17.
Listings sell for £19.17 on average, from £7.70 to £52.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.17 that is £0 to £2K a year per listing.
- Average price
- £19.17inside the $15 to $100 sweet spot
- Price range
- £7.70–£52.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #929 within Indoor Lighting. It carries 433 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 38.7%
- Average rank
- #929in Indoor Lighting
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 433per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Retro Christmas Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Christmas Concepts 100 10m (33ft) Retro Multi Coloured LED Petal Lights with 8 Function Controller Indoor/Outdoor Energy Efficient A++ - Christmas Lights
- Price
- £30.36
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 3y ago

The Christmas Workshop 75230 100 Multicoloured Christmas Tree Lights/Static Decorative LED Fairy Lights / 12.9m Length/Indoor & Outdoor Christmas Decorations
- Price
- £10.04
- Rating
- 4.3/5
- Reviews
- 1,071
- Age
- 19y ago

The Christmas Workshop 75280 200 Multicoloured Christmas Tree Lights/Static Decorative LED Fairy Lights / 22.9m Length/Indoor & Outdoor Christmas Decorations
- Price
- £13.84
- Rating
- 3.6/5
- Reviews
- 934
- Age
- 18y ago

Christmas Concepts 40 Multi Colour Pinecone Lights with Twinkling Effect - Christmas Lights
- Price
- £23.53
- Rating
- 4.5/5
- Reviews
- 336
- Age
- 15y ago

Gcstnn Fairy Lights Battery Operated 5M 50LEDs 2Pack Multicoloured Battery Fairy Lights with Timer Waterproof for Garden Christmas Bedroom Indoor Outdoor Xmas Tree Decorations
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12mo ago
Trending
90-day click momentum
Noma Connectable Jute Rope Festoon Lights 20 Warm White LEDs 10.6m
- Price
- £25.53
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 2y ago

NOMA Connectable Jute Rope Festoon Garden Lights 6.8 m (Pack of 1)
- Price
- £15.51
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Gcstnn Fairy Lights Battery Operated 5M 50LEDs 2Pack Multicoloured Battery Fairy Lights with Timer Waterproof for Garden Christmas Bedroom Indoor Outdoor Xmas Tree Decorations
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12mo ago

12m 120 LED Premier Multi Function Large Bulb Outdoor Christmas Festoon Lights
- Price
- £22.39
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 15y ago

Hyuduo C9 Strawberry Christmas Lights 16.4ft 20 LED String Lights for Outdoor Indoor Decoration with Remote Control RGB Colorful Lights
- Price
- £10.55
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago
Newest
by launch date
Hyuduo C9 Strawberry Christmas Lights 16.4ft 20 LED String Lights for Outdoor Indoor Decoration with Remote Control RGB Colorful Lights
- Price
- £10.55
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago

Gcstnn Fairy Lights Battery Operated 5M 50LEDs 2Pack Multicoloured Battery Fairy Lights with Timer Waterproof for Garden Christmas Bedroom Indoor Outdoor Xmas Tree Decorations
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 12mo ago

NOMA Connectable Jute Rope Festoon Garden Lights 6.8 m (Pack of 1)
- Price
- £15.51
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

Christmas Concepts 300 30m (98ft) Retro Multi Coloured LED Petal Lights with 8 Function Controller Indoor/Outdoor Energy Efficient A++ - Christmas Lights
- Price
- £52.81
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 1y ago

Noma Connectable Jute Rope Festoon Lights 20 Warm White LEDs 10.6m
- Price
- £25.53
- Rating
- 3.4/5
- Reviews
- 22
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
39
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Christmas Concepts53%
- The Christmas Workshop21%
- Premier7%
- Noma5%
- Gcstnn5%
- Hyuduo3%
- Open — no brand owns it (2 brands, 4%)
Demand
Retro Christmas Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 57.2×
Search terms
Top Retro Christmas Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vintage christmas lights45K/yr
- retro christmas lights47K/yr
- old fashioned christmas lights13K/yr
- traditional christmas lights28K/yr
- vintage fairy lights8K/yr
- noma lights6K/yr
- noma christmas lights21K/yr
- 90s christmas lights7K/yr
- pickwick christmas lights13K/yr
- retro fairy lights6K/yr
Reviews and returns
What reviews say buyers love and hate about Retro Christmas Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
Didn't work for long
Very green bias as others have said
.Assembly instructions were sparse
Battery life awful
Way longer than I expected
Love
My favourite set of lights yet
Nice fairy light
Lights are great
Colours are okay
Gorgeous deep colours
Brings a lot of colour to the garden
Great product
One of the most reliable items we have bought in a very long time
great quality for the price
As described
Just as imagined
Fantastic value
Very good value
Definitely worth the 16£ I paid for these
Return
3.5% Return rate 45% Fixable by listing
Very green bias as others have said
Way longer than I expected
One bulb doesn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retro Christmas Lights questions
Answered from the same tracked data.









