Skip to content

Retro Christmas Lights

Fail

Shoppers spend only $6K a year here, so Retro Christmas Lights is a Fail.

Flapen Score
35
35 / 100
Ranks 314 of 370 Lighting niches · −12 vs the category median of 47
Market size
£6K/yr221K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
72%top-5 click share · 8 brands · 39 sellers

Flapen Score

Retro Christmas Lights against its category

The dotted line is the Lighting average. Past it, Retro Christmas Lights is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Christmas Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Christmas Lights 221K times last year and spent an estimated £6K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.1%
Market size, estimated
£6Ka year
Peak month
November57.2× the quietest month
Top search term
vintage christmas lights45K searches a year

02 · Price

A sale here is worth £19.17.

Listings sell for £19.17 on average, from £7.70 to £52.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.17 that is £0 to £2K a year per listing.

Average price
£19.17inside the $15 to $100 sweet spot
Price range
£7.70–£52.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #929 within Indoor Lighting. It carries 433 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
38.7%
Average rank
#929in Indoor Lighting
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Retro Christmas Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£635£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

39

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Christmas Concepts53%
  • The Christmas Workshop21%
  • Premier7%
  • Noma5%
  • Gcstnn5%
  • Hyuduo3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Retro Christmas Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 57.2×

Search terms

Top Retro Christmas Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage christmas lights45K/yr
  • retro christmas lights47K/yr
  • old fashioned christmas lights13K/yr
  • traditional christmas lights28K/yr
  • vintage fairy lights8K/yr
  • noma lights6K/yr
  • noma christmas lights21K/yr
  • 90s christmas lights7K/yr
  • pickwick christmas lights13K/yr
  • retro fairy lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Christmas Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.25

Broken

Didn't work for long

Color17%+0.83

Very green bias as others have said

Assembly/Installation17%−0.27

.Assembly instructions were sparse

Battery Life6%−0.04

Battery life awful

Size-Overall6%+0.12

Way longer than I expected

Love

Brightness/Shine/Glow35%+1.89

My favourite set of lights yet

Nice fairy light

Lights are great

Color21%+0.83

Colours are okay

Gorgeous deep colours

Brings a lot of colour to the garden

Quality-Overall8%+0.59

Great product

One of the most reliable items we have bought in a very long time

great quality for the price

Advertised Vs Actual Product7%+0.52

As described

Just as imagined

Value For Money7%+0.52

Fantastic value

Very good value

Definitely worth the 16£ I paid for these

Return

3.5% Return rate 45% Fixable by listing

Defective Material/Parts15%▅▅▁▁█▅
Color12%▆█▁▁▅▆

Very green bias as others have said

Size-Overall11%▃▁▁█▄▄

Way longer than I expected

Functionality-Overall11%█▅▁▁▁▅

One bulb doesn't work

Advertised Vs Actual Product8%▁▅▁▃█▃

FAQ

Common Retro Christmas Lights questions

Answered from the same tracked data.