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Replacement Christmas Light Bulbs

Fail

Demand is soft, at -51.8% this quarter, so Replacement Christmas Light Bulbs is a Fail.

Flapen Score
22
22 / 100
Ranks 361 of 370 Lighting niches · −25 vs the category median of 47
Market size
£16K/yr41K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Replacement Christmas Light Bulbs against its category

The dotted line is the Lighting average. Past it, Replacement Christmas Light Bulbs is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Replacement Christmas Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Replacement Christmas Light Bulbs 41K times last year and spent an estimated £16K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
4.5%
Market size, estimated
£16Ka year
Peak month
December149.0× the quietest month
Top search term
fairy light bulbs4K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £5.76 to £13.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.36 that is £0 to £836 a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£5.76–£13.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£836
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #135 within Light Bulbs. It carries 1,965 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#135in Light Bulbs
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,965per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Replacement Christmas Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Christmas Concepts59%
  • Ollny23%
  • Fulighture18%

Demand

Replacement Christmas Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 149.0×

Search terms

Top Replacement Christmas Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy light bulbs4K/yr
  • christmas light bulbs5K/yr
  • replacement fairy light bulbs4K/yr
  • christmas bulbs4K/yr
  • christmas tree light bulbs4K/yr
  • christmas light bulbs spares6K/yr
  • replacement christmas light bulbs7K/yr
  • spare christmas tree light bulbs4K/yr
  • christmas tree bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about Replacement Christmas Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.35

Misleading Product Name - *NOT* 10m

Not as advertised

Not as pictured

Functionality-Overall21%−0.09

that didnt help at all

Didn't not work

No replacement bulbs available for purchase

Battery Life7%−0.06

Flickered on, then off even after fresh batteries

Alarm/Timer Accuracy7%−0.01

I'm struggling with the timer as my lights come on during the day when I'm timing dawn to dusk

Brightness/Shine/Glow7%+3.23

Loses its brightness after a week

Love

Brightness/Shine/Glow50%+3.23

Really good solar festoon lights

Cool lights

Good bright lights

Size-Overall19%+0.65

Works and fits well

The lights are a good size

Perfect size

Display-Overall13%+0.69

Fabulous display

Quality-Overall6%+0.33

Quality

Return

3.1% Return rate 39% Fixable by listing

Size-Overall24%▇▂█▄▅▇
Functionality-Overall14%▅▃▆▆▆█

that didnt help at all

Didn't not work

No replacement bulbs available for purchase

Color11%▁█▅▁▂▁

They are NOT warm white as advertised

Defective Material/Parts9%█▄▂▅▂▂
Compatibility-Overall8%▁▁▁█▅▄

FAQ

Common Replacement Christmas Light Bulbs questions

Answered from the same tracked data.