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Red Fairy Lights

Fail

Prices span $2.06–$14.89, mostly outside the sweet spot, so Red Fairy Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£41K/yr115K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
50%top-5 click share · 16 brands · 22 sellers

Flapen Score

Red Fairy Lights against its category

The dotted line is the Lighting average. Past it, Red Fairy Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Fairy Lights 115K times last year and spent an estimated £41K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
5.2%
Market size, estimated
£41Ka year
Peak month
December17.4× the quietest month
Top search term
red led lights23K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £2.06 to £14.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.88 that is £688 to £2K a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£2.06–£14.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£688–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #198 within String Lights. It carries 2,148 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
32.7%
Average rank
#198in String Lights
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,148per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Red Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

22

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

25%

  • BOLWEO30%
  • Ollny13%
  • Aclorol10%
  • MSC9%
  • Dalugo7%
  • iNextStation5%

Demand

Red Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.4×

Search terms

Top Red Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red led lights23K/yr
  • red fairy lights21K/yr
  • red led lights battery operated5K/yr
  • red fairy lights battery operated8K/yr
  • red battery fairy lights4K/yr
  • red outdoor lights5K/yr
  • red string lights5K/yr
  • red fairy lights plug in5K/yr
  • red battery lights5K/yr
  • red christmas lights21K/yr

Reviews and returns

What reviews say buyers love and hate about Red Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.15

Battery box very delicate

Instructions/User Manual/Troubleshooting13%−0.10

Unable to plug in to anything m, no instructions

Socket/Port/Plug13%−0.10

Unable to plug in to anything m, no instructions

Adhesion/Stickiness13%−0.03

The reason Ive gave them a 4 is because the adhesive is poor

Brightness/Shine/Glow6%−0.02

Lights are quite dim

Love

Brightness/Shine/Glow18%−0.02

These have been amazing for lighting up my room

A great set of lights

Suprisingly bright

Value For Money17%+0.97

Exactly as described at affordable price

Value for money

good price

Advertised Vs Actual Product10%+0.90

Does the job

Exactly as described

Size-Overall9%+0.17

Easy fit good value Excellent product

Then length is good

Fire Resistance7%+0.66

very effective in the unlight fire place for a warming effect

Return

1.7% Return rate 39% Fixable by listing

Size-Overall20%▅▅▅█▇█
Functionality-Overall17%▄▄▄█▁▅
Brightness/Shine/Glow16%▅▅█▁▁▁

Lights are quite dim

Color9%▁▃█▅▁▁
Advertised Vs Actual Product8%▁▆▁▁▁█

FAQ

Common Red Fairy Lights questions

Answered from the same tracked data.