Reading Light

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-28.3%

Conversion, latest week

7.4%

Market size, estimated

£1.2Ma year

Peak month

December2.7× the quietest month

Top search term

book light585K searches a year

Listings sell for £8.24 on average, from £3.96 to £13.27. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £8.24 that is £49K to £66K a year per listing.

Average price

£8.24under the $15 to $100 sweet spot

Price range

£3.96–£13.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

£49K–£66K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #29 within Indoor Lighting. It carries 13,831 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#29in Indoor Lighting

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,831per listing

Listings tracked

26

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months