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Ramadan Lights

Fail

Demand is soft, at -96.6% this quarter, so Ramadan Lights is a Fail.

Flapen Score
29
29 / 100
Ranks 344 of 370 Lighting niches · −18 vs the category median of 47
Market size
£11K/yr91K searches / yr
90-day growth
-96.6%search demand this quarter
Competition
70%top-5 click share · 11 brands · 21 sellers

Flapen Score

Ramadan Lights against its category

The dotted line is the Lighting average. Past it, Ramadan Lights is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ramadan Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ramadan Lights 91K times last year and spent an estimated £11K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Mar. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-96.6%
Conversion, latest week
1.4%
Market size, estimated
£11Ka year
Peak month
February129.2× the quietest month
Top search term
eid lights8K searches a year

02 · Price

A sale here is worth £8.35.

Listings sell for £8.35 on average, from £4.25 to £13.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.35 that is £835 to £2K a year per listing.

Average price
£8.35under the $15 to $100 sweet spot
Price range
£4.25–£13.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£835–£2K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.1% of listings are out of stock. The average listing ranks #470 within String Lights. It carries 1,076 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
42.1%
Average rank
#470in String Lights
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,076per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ramadan Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

21

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • CNMTCCO33%
  • MEgegulo17%
  • NOJGAC11%
  • MUCHER7%
  • iwiio7%
  • Jsdoin5%

Demand

Ramadan Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 129.2×

Search terms

Top Ramadan Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eid lights8K/yr
  • eid lights decorations4K/yr
  • moon and star lights6K/yr
  • eid mubarak decorations lights1K/yr
  • ramadan lights53K/yr
  • eid decorations lights2K/yr
  • star and moon lights3K/yr
  • ramadan decorations for home lights4K/yr
  • ramadan lights decorations9K/yr

Reviews and returns

What reviews say buyers love and hate about Ramadan Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.05

Disappointed with quality

COMPLETE GARBAGE

Very cheap quality

Size-Overall12%−0.15

Quite long too

they are very short in length

Much smaller

Durability11%−0.24

Broke within two months

Broken after 2 minutes

After 1 day use stop working

Brightness/Shine/Glow5%+1.42

Lights are faint

Sadly, they simply do not get bright enough

Not bright enough

Battery Life5%−0.08

Burn through batteries even when off

Batteries melt inside

The batteries need replacing every single day which just isnt sustainable even when theyre rechargeable

Love

Brightness/Shine/Glow28%+1.42

Good lights, very pretty and as described

These are so bright

Lovely soft glow and decent brightness

Value For Money17%+1.66

Good price

value for money

Excellent value for money

Quality-Overall9%−0.05

Good quality

Great product

overall just amazing

Ease Of Use6%+0.45

easy to use

Easy to fit

that made it much simpler

Advertised Vs Actual Product4%+0.26

They are exactly as advertised

as described

Very nice just like a photo

Return

3.0% Return rate 32% Fixable by listing

Functionality-Overall19%▅▆▄█▆▄
Size-Overall18%▇▅▆▄█▇

Quite long too

they are very short in length

Much smaller

Defective Material/Parts12%██▅▄▇▅
Brightness/Shine/Glow11%▄▅▆▇▄█

Lights are faint

Sadly, they simply do not get bright enough

Not bright enough

Advertised Vs Actual Product5%▁▄██▃▁

Items do not match the description or images

Not like pics

Items NOT matching images

FAQ

Common Ramadan Lights questions

Answered from the same tracked data.