Is push lights profitable to sell on Amazon United Kingdom?

The niche generates £50K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (38/100).

How competitive is the push lights niche?

14 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in push lights?

Top complaints mined from reviews: Quality-Overall, Brightness/Shine/Glow, Battery Life. The return rate is 1.6%.

When does demand for push lights peak?

Demand peaks in Sep–Oct; the busiest month runs 2.8× the quietest.

What does it cost to enter the push lights niche?

Listings span £4.23–£16.06; the average listing price is £9.21 (sweet spot $15–$100). The average incumbent carries 6,123 reviews — the moat a new listing must climb.

push lights

Skip it

Soft demand (-35.8% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.21

avg listing price — sweet spot $15–$100

Review moat

Bad6,123.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£50K

£50K/yr · 135K searches

Price range

Bad£4.23–£16.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-35.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, push lights is a £50K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

push lights market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £55K–£74K; units × avg price
Conversion rate: 4.0%
Avg BSR: #206
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 6.0%
Avg brand age: 32 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

STAR-SPANGLED39%
Bawoo12%
CTOCTOU9%
D.A.Y. Republic8%
Ilyever7%
GOODEA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

Open Trend

Top push lights search terms

push lights24K/yr -29.1%3.9% conv.
battery spot lights21K/yr -40.5%1.6% conv.
push light11K/yr -41.0%3.1% conv.
stick on spot lights7K/yr -29.2%1.6% conv.
push lights battery powered stick on11K/yr -43.9%4.4% conv.
spot lights battery operated10K/yr -33.5%1.9% conv.
battery operated spotlight9K/yr -27.1%0.8% conv.
led push lights9K/yr -30.0%1.8% conv.
battery powered spotlight3K/yr -16.2%1.5% conv.
battery downlights4K/yr -39.7%1.3% conv.

All search terms

Top push lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAR-SPANGLED 2.8 Stick on Puck Lights AAA Battery Operated 5 Pack Warm

STAR-SPANGLED£8.314.3★27,177 rev

Bawoo Under Cabinet Lights Wireless LED Puck Lights Remote Control 4000K Natural White Brightness Dimmable Battery Powered Touch Closet Cupboard Kitchen Wardrobe Lights 6 Pack (White)

Bawoo£11.764.2★14,973 rev

CTOCTOU 6 Pack Portable Battery Operated Wall Lights Push Lights Battery Powered Stick on Lights for Under Cupboards Closets Cabinets Counters Wardrobe Kitchen Lights

CTOCTOU£7.874.3★38 rev

LED Battery-Powered Wireless Night Light Tap Touch Lamp Self Adhesive Push Button for Closets Cabinets Counters or Utility Rooms Cordless Puck Shape Batteries Not Included (2 Pack Push Lights)

D.A.Y. Republic£4.233.5★664 rev

GOODEA Battery Operated Spot Light Indoor with Remote Up to 30 Days 3 CCT

GOODEA£10.844.5★894 rev

Newest

by launch date

EZVALO 5500mAh Battery Powered Indoor Spotlights Uplights for Indoor Plants Wireless LED Picture Light for Wall Dimmable with Remote & Timer 3-Colour for Artwork & Tree Display (1 Black)

EZVALO£10.3536 rev

6mo ago

Goodea Rechargeable RGB Puck Lights with Remote Dimmable Timer Magnetic

GOODEA.fun£9.03880 rev

9mo ago

Marco Paul LED Battery Operated Push Light - Portable Cupboard Wardrobe Stairs and Dark Corner Lighting - Cordless Stick On Press Switch Lamp Easy Installation Indoor Night Light

Marco Paul Interiors£7.1312 rev

10mo ago

YSFVNP 4PCS Push Lights Stick On Lights Push Light Closets Wardrobes Cordless Touch Sensor Light

YSFVNP£6.0015 rev

10mo ago

GOODEA Battery Operated Spot Light Indoor with Remote Up to 30 Days 3 CCT

GOODEA£10.84894 rev

11mo ago

What buyers say about push lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow31%

“Bright Lights”

Value For Money15%

“Excellent value for money”

Quality-Overall14%

“Excellent quality for where is needed as it adds just the amount of light”

Advertised Vs Actual Product5%

“Just what I needed”

Ease Of Use5%

“Easy to use”

Charging4%

“doesn't take long to get fully charged”

Assembly/Installation3%

“Easy to assemble”

Size-Overall2%

“Easy to fit and look okay”

Battery Life2%

“the battery lasts a long time”

Remote Control2%

“The remote control works fine”

What buyers complain about

Quality-Overall14%

“Not good quality”

Brightness/Shine/Glow13%

“Not that bright”

Battery Life7%

“Garbage battery life”

Functionality-Overall6%

“doesn't work”

Charging5%

“Not rechargeable”

Size-Overall4%

“The plate is quite unobstrusive 48 mm in diameter”

Adhesion/Stickiness4%

“Adhesive poor”

Value For Money4%

“expensive compared to similar lights”

Durability3%

“so been binned because they broke themselves on the falls :”

Ease Of Use3%

“Not much use”

Top return reasons

Brightness/Shine/Glow26%

Size-Overall13%

Quality-Overall9%

Functionality-Overall9%

Charging7%

Color6%

Defective Material/Parts4%

Battery Life3%

Strength3%

Advertised Vs Actual Product2%

Common questions

Is push lights profitable to sell on Amazon United Kingdom?: The niche generates £50K/yr across 17 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (38/100).
How competitive is the push lights niche?: 14 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in push lights?: Top complaints mined from reviews: Quality-Overall, Brightness/Shine/Glow, Battery Life. The return rate is 1.6%.
When does demand for push lights peak?: Demand peaks in Sep–Oct; the busiest month runs 2.8× the quietest.
What does it cost to enter the push lights niche?: Listings span £4.23–£16.06; the average listing price is £9.21 (sweet spot $15–$100). The average incumbent carries 6,123 reviews — the moat a new listing must climb.