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Push Lights

Fail

Demand is soft, at -35.8% this quarter, so Push Lights is a Fail.

Flapen Score
38
38 / 100
Ranks 283 of 370 Lighting niches · −9 vs the category median of 47
Market size
£50K/yr135K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
68%top-5 click share · 14 brands · 17 sellers

Flapen Score

Push Lights against its category

The dotted line is the Lighting average. Past it, Push Lights is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Push Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Push Lights 135K times last year and spent an estimated £50K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
4.0%
Market size, estimated
£50Ka year
Peak month
October2.8× the quietest month
Top search term
push lights24K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £4.23 to £16.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.21 that is £921 to £2K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£4.23–£16.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£921–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #206 within Indoor Lighting. It carries 6,123 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
6.0%
Average rank
#206in Indoor Lighting
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,123per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Push Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • STAR-SPANGLED39%
  • Bawoo12%
  • CTOCTOU9%
  • D.A.Y. Republic8%
  • Ilyever7%
  • GOODEA7%

Demand

Push Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Push Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • push lights24K/yr
  • battery spot lights21K/yr
  • push light11K/yr
  • stick on spot lights7K/yr
  • push lights battery powered stick on11K/yr
  • spot lights battery operated10K/yr
  • battery operated spotlight9K/yr
  • led push lights9K/yr
  • battery powered spotlight3K/yr
  • battery downlights4K/yr

Reviews and returns

What reviews say buyers love and hate about Push Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%

Not good quality

They are definitely cheap quality

the remote however is of very cheap quality

Brightness/Shine/Glow13%+2.09

Not that bright

dont stay bright

too bright

Battery Life7%−0.11

Garbage battery life

Extremely poor battery life

Small & short battery life

Functionality-Overall6%−0.13

doesn't work

did not work properly at all toital waste of money

Not suitable for ourpose

Charging5%

Not rechargeable

Dodgy recharging battery

Unfortunately it takes hours to recharge

Love

Brightness/Shine/Glow31%+2.09

Bright Lights

Great light

Nice and bright

Value For Money15%+1.16

Excellent value for money

Excellent price

Good value for money

Quality-Overall14%

Excellent quality for where is needed as it adds just the amount of light

Quality product 👌🏼 Really impressed with these little lights

Excellent product

Advertised Vs Actual Product5%+0.42

Just what I needed

Much Better than Expected

Product as described

Ease Of Use5%+0.24

Easy to use

Easy to use and stick as and where wanted

so you can remove it easily when it needs charging

Return

1.6% Return rate 26% Fixable by listing

Brightness/Shine/Glow26%▆▆▇▇█▇

Not that bright

dont stay bright

too bright

Size-Overall13%█▇▇█▅▅

The plate is quite unobstrusive 48 mm in diameter

it looks small

The lights are very small

Quality-Overall9%█▆▄▇▇▅

Not good quality

They are definitely cheap quality

the remote however is of very cheap quality

Functionality-Overall9%▅▆█▅█▅

doesn't work

did not work properly at all toital waste of money

Not suitable for ourpose

Charging7%▄█▃▇▂█

Not rechargeable

Dodgy recharging battery

Unfortunately it takes hours to recharge

FAQ

Common Push Lights questions

Answered from the same tracked data.