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Purple Fairy Lights

Fail

Shoppers spend only $15K a year here, so Purple Fairy Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£15K/yr54K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
35%top-5 click share · 28 brands · 32 sellers

Flapen Score

Purple Fairy Lights against its category

The dotted line is the Lighting average. Past it, Purple Fairy Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Fairy Lights 54K times last year and spent an estimated £15K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
3.7%
Market size, estimated
£15Ka year
Peak month
November5.8× the quietest month
Top search term
purple fairy lights18K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £1.67 to £19.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.56 that is £0 to £756 a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£1.67–£19.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£756
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #297 within String Lights. It carries 2,230 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
94%
Out of stock, average day
26.8%
Average rank
#297in String Lights
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,230per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Purple Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£452£904£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

32

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

35%

Top 20: 80%

Open market

45%

  • MSC14%
  • Dalugo13%
  • cshare9%
  • HXWEIYE8%
  • WHSCwp6%
  • BROTOU6%

Demand

Purple Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Purple Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple fairy lights18K/yr
  • purple led lights8K/yr
  • purple light5K/yr
  • purple lights12K/yr
  • purple string lights3K/yr
  • purple christmas lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.16

Did not work

Put these up and then they didnt ever work

Does not work

Battery Life10%−0.06

Batteries died after one use

Eats batteries

batter life is not good too

Brightness/Shine/Glow10%+0.48

not bright enough for my purpose

Bright at first then dims after a while

not very bright

Size-Overall9%−0.05

could be bigger

It is small

These are so small an ant would struggle to see them

Durability8%−0.10

Broke in first hour

Broke after 2 months

Already fallen apart

Love

Brightness/Shine/Glow19%+0.48

It's a nice light

Nice mood lighting

Very bright

Color14%+1.12

Works well & the colours are vibrant

range of the colours are very soothing

Beautiful colours

Quality-Overall13%+0.45

Lovely quality

Great quality lights

They seem well made and good quality and the batteries are lasting really well without needing to be replaced yet

Value For Money7%+0.73

Great value for money

Good price

Well worth the money

Advertised Vs Actual Product5%−0.05

Much better than expected

Works like it looks

The product itself is as expected

Return

1.7% Return rate 32% Fixable by listing

Functionality-Overall24%▆█▇▅█▆

Did not work

Put these up and then they didnt ever work

Does not work

Brightness/Shine/Glow14%▅█▆█▅▇

not bright enough for my purpose

Bright at first then dims after a while

not very bright

Advertised Vs Actual Product11%▆▆█▆▆▇

Misleading pictures

so the promotion pictures are extremely misleading

Nothing like photo

Size-Overall10%█▃▄▅▆▃

could be bigger

It is small

These are so small an ant would struggle to see them

Color5%▄▅▅█▄▆

A bit pinker than I expected

the wire is silver not white as described

Not colour expected

FAQ

Common Purple Fairy Lights questions

Answered from the same tracked data.