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Puck Lights

Fail

Shoppers spend only $13K a year here, so Puck Lights is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£13K/yr64K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
55%top-5 click share · 20 brands · 27 sellers

Flapen Score

Puck Lights against its category

The dotted line is the Lighting average. Past it, Puck Lights is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puck Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puck Lights 64K times last year and spent an estimated £13K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
1.8%
Market size, estimated
£13Ka year
Peak month
November4.6× the quietest month
Top search term
battery spot lights21K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £4.23 to £27.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.99 that is £0 to £1K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£4.23–£27.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #66 within Indoor Lighting. It carries 3,954 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#66in Indoor Lighting
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,954per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Puck Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£673£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 87%

Open market

27%

  • Bawoo20%
  • STAR-SPANGLED19%
  • GOODEA16%
  • EZVALO9%
  • Onumii5%
  • Starxing4%

Demand

Puck Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Puck Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery spot lights21K/yr
  • stick on spot lights7K/yr
  • spot lights battery operated10K/yr
  • battery spotlight4K/yr
  • battery downlights4K/yr
  • battery operated uplighters4K/yr
  • battery spot lights indoor4K/yr
  • battery uplighters indoor3K/yr
  • wireless spotlights indoor4K/yr
  • battery spotlights indoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Puck Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.14

Stopped charging

Doesn't charge

dont hold a charge

Durability10%−0.15

Stop working

Only last a week

Didnt last

Battery Life9%−0.09

Poor battery life

batteries don't last

Battery drain

Brightness/Shine/Glow6%+2.26

light not very bright

dont stay bright

Not that bright

Quality-Overall5%+0.44

They are definitely cheap quality

Awful quality

A pitiful product

Love

Brightness/Shine/Glow30%+2.26

Nice and bright

Bright Lights

Great glow

Quality-Overall11%+0.44

Best quality

Good quality reasonably priced delivered on time

Well made and good selection of light

Value For Money9%+0.30

Amazing value

Decent price

Value for money

Charging8%−0.14

Charges very quickly

long charging life

Easy to charge

Ease Of Use6%+0.46

Easy to use

Easy to use and stick as and where wanted

easy to replace

Return

1.9% Return rate 22% Fixable by listing

Brightness/Shine/Glow23%▆▅▇▆█▆

light not very bright

dont stay bright

Not that bright

Size-Overall13%██▆▇▅▆

Slightly larger than expected

Very small

The lights are very small

Charging11%▆█▆▇█▆

Stopped charging

Doesn't charge

dont hold a charge

Functionality-Overall10%▅▆▇▇██

pir works very poorly

doesn't work

Didnt work as advertised

Quality-Overall7%▇▇▅█▅▆

They are definitely cheap quality

Awful quality

A pitiful product

FAQ

Common Puck Lights questions

Answered from the same tracked data.