power outage lights
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.22avg listing price — sweet spot $15–$100
Price range
Great£8.14–£50.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,356.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 52K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, power outage lights is a £56K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
power outage lights market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #314
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 94%
- Out of stock
- 4.1%
- Avg brand age
- 36 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
3%
- Auraglow45%
- Xtralite34%
- HuuppHip6%
- SAFETLIGHT5%
- BORDRISE5%
- UltraSecure2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top power outage lights search terms
- auraglow19K/yr
- auraglow lights7K/yr
- auraglow pir motion sensor light9K/yr
- xtralite nitesafe torch4K/yr
- plug in torch5K/yr
- plug in torch emergency light3K/yr
- xtralite3K/yr
- power failure light2K/yr
Top power outage lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Auraglow Plug in PIR Motion Sensor LED Night Light Hallway Safety Living Aid & Rechargeable Battery Powered Emergency Torch - Warm White
Auraglow£16.004.4★1,501 rev
Xtralite NiteSafe 3-in-1 Rechargeable LED Torch Night Light and Automatic Power Failure Light Induction Charging Weatherproof 80 Lumens Energy Efficient for Home Camping and Emergencies
Xtralite£16.514.5★1,033 rev
Xtralite NiteSafe Sensor II Night Light - 4 Function Motion Sensor LED Rechargeable Nightlight Power Failure Light Torch
Xtralite£19.304.5★957 rev
Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight
Xtralite£18.214.5★910 rev
*NEW* 3-in-1 Rechargeable Torch Automatic Night Light & Emergency Power Cut Light. As seen on BBCsDragons Den
SAFETLIGHT£15.364.5★838 rev
Newest
by launch date
Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack
BORDRISE£24.8343 rev
2 Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom
HuuppHip£28.3988 rev
Auraglow Rechargeable Wireless LED Light Bulb with Remote Battery-Powered Dimmable Colour-Changing Wall or Ceiling Magnet Mounted (2 Pack)
Auraglow£18.2851 rev
Luqixcey 2 Pack LED Motion Sensor Night Light 4 in 1 LED Power Failure Light Rechargeable Plug in Emergency Flashlight Portable Dimmable Nightlights for Kids Adults Home Power Failure
Luqixcey£20.6951 rev
LED NGHT Light Plug in Wall 4 Function Motion Sensor Night Light with Rechargeable Plug Base Power Failure Light Torch and Work Light Emergency Plug in Lights for Hallway (Contemporary 2 Count)
HuuppHip£27.56103 rev
Trending
90-day click momentum
Auraglow Solar & USB Rechargeable Outdoor Lantern Cordless Table Lamp 750lm Light
Auraglow£30.244.5★
Auraglow Wireless PIR Motion Sensor Table Lamp Super Bright LED Battery Powered Hallway Night Light - Square - 2 Pack
Auraglow£14.874.3★
Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack
BORDRISE£24.834.2★
Auraglow Super Bright Plug In PIR Motion Sensor Hallway Living Aid Safety LED Night Light
Auraglow£10.664.5★
Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight
Xtralite£18.214.5★
What buyers say about power outage lights
What buyers praise and complain about, mined from review topics.What buyers love
“Great light”
“Well made and give off a good amount of light”
“Good for the price”
“As advertised”
“Easy to use”
“Battery life is excellent”
“Holds charge well”
“Works well and gives reassurance”
“Once removed the item fits perfectly and works well”
“Easily installed”
What buyers complain about
“Broken”
“not a very reliable Product”
“One thing that could be improved on is that I can't see any charging indicator”
“Useless battery”
“The adhesive pad also fell off fairly quickly”
“The light isnt as bright as I was expecting”
“Auto not working”
“Feels flimsy”
“Much smaller than I was expecting”
“then they stopped working as filled with rain”
Top return reasons
Common questions
- Is power outage lights profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 36 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the power outage lights niche?
- 9 brands and 15 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in power outage lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.7%.
- When does demand for power outage lights peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the power outage lights niche?
- Listings span £8.14–£50.74; the average listing price is £18.22 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.