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Power Outage Lights

soft demand (-44.1% this quarter) — Power Outage Lights doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 14Growth 3Conversion 66Competition 75Returns 81Price range 82Avg price 83Brand share 13Review moat 54Quality gap 53
This niche Category average

Is Power Outage Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Power Outage Lights is a £56K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Power Outage Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.1% over the last 90 days and 5.9% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr4K
Search volume / yr-44.1%52K
Conversion rate5.9%
Avg price£18.22

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 15
Top-5 product click share40%
Open market5%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement94%
New entrants (1y)4· 2 succeeded
Avg rating4.4★
Avg reviews1,356

Top Power Outage Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

3%

  • Auraglow45%
  • Xtralite34%
  • HuuppHip6%
  • SAFETLIGHT5%
  • BORDRISE5%
  • UltraSecure2%
  • Open — no brand owns it (3 brands, 3%)

Power Outage Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR5.9%Products36Brands9Top 5 Brands95%OOS Rate4.1%Rating4.4★Reviews1,356Avg BSR#314
2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Top Power Outage Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • auraglow19K/yr
  • auraglow lights7K/yr
  • auraglow pir motion sensor light9K/yr
  • xtralite nitesafe torch4K/yr
  • plug in torch5K/yr
  • plug in torch emergency light3K/yr
  • xtralite3K/yr
  • power failure light2K/yr

What reviews say buyers love and hate about Power Outage Lights

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Brightness/Shine/Glow36%

Great light

Quality-Overall10%

Well made and give off a good amount of light

Value For Money8%

Good for the price

Advertised Vs Actual Product8%

As advertised

Ease Of Use6%

Easy to use

What buyers complain about

68% of reviews
Durability24%

Broken

Quality-Overall9%

not a very reliable Product

Charging8%

One thing that could be improved on is that I can't see any charging indicator

Battery Life6%

Useless battery

Adhesion/Stickiness5%

The adhesive pad also fell off fairly quickly

Power Outage Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Brightness/Shine/Glow
17%
3Size-Overall
12%
4Defective Material/Parts
8%
5Charging
8%

Common Power Outage Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Power Outage Lights 46/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 36 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -44.1% over the last 90 days.
Search demand for Power Outage Lights on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.0× the quietest.