Power Outage Lights
FailDemand is soft, at -44.1% this quarter, so Power Outage Lights is a Fail.
- Flapen Score
- 46 / 100Ranks 191 of 370 Lighting niches · −1 vs the category median of 4746
- Market size
- £56K/yr52K searches / yr
- 90-day growth
- -44.1%search demand this quarter
- Competition
- 40%top-5 click share · 9 brands · 15 sellers
Flapen Score
Power Outage Lights against its category
The dotted line is the Lighting average. Past it, Power Outage Lights is stronger. Inside it, weaker.
Market
The Power Outage Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Power Outage Lights 52K times last year and spent an estimated £56K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -44.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £56Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- auraglow19K searches a year
02 · Price
A sale here is worth £18.22.
Listings sell for £18.22 on average, from £8.14 to £50.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.22 that is £0 to £2K a year per listing.
- Average price
- £18.22inside the $15 to $100 sweet spot
- Price range
- £8.14–£50.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #314 within Indoor Lighting. It carries 1,356 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 92%
- Out of stock, average day
- 4.1%
- Average rank
- #314in Indoor Lighting
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,356per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Power Outage Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Auraglow Plug in PIR Motion Sensor LED Night Light Hallway Safety Living Aid & Rechargeable Battery Powered Emergency Torch - Warm White
- Price
- £16.00
- Rating
- 4.4/5
- Reviews
- 1,501
- Age
- 10y ago

Xtralite NiteSafe 3-in-1 Rechargeable LED Torch Night Light and Automatic Power Failure Light Induction Charging Weatherproof 80 Lumens Energy Efficient for Home Camping and Emergencies
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 1,033
- Age
- 12y ago

Xtralite NiteSafe Sensor II Night Light - 4 Function Motion Sensor LED Rechargeable Nightlight Power Failure Light Torch
- Price
- £19.30
- Rating
- 4.5/5
- Reviews
- 957
- Age
- 12y ago

Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight
- Price
- £18.21
- Rating
- 4.5/5
- Reviews
- 910
- Age
- 12y ago

*NEW* 3-in-1 Rechargeable Torch Automatic Night Light & Emergency Power Cut Light. As seen on BBCsDragons Den
- Price
- £15.36
- Rating
- 4.5/5
- Reviews
- 838
- Age
- 16y ago
Trending
90-day click momentum
Auraglow Solar & USB Rechargeable Outdoor Lantern Cordless Table Lamp 750lm Light
- Price
- £30.24
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4y ago

Auraglow Wireless PIR Motion Sensor Table Lamp Super Bright LED Battery Powered Hallway Night Light - Square - 2 Pack
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 3,921
- Age
- 11y ago

Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack
- Price
- £24.83
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 11mo ago

Auraglow Super Bright Plug In PIR Motion Sensor Hallway Living Aid Safety LED Night Light
- Price
- £10.66
- Rating
- 4.5/5
- Reviews
- 2,113
- Age
- 10y ago

Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight
- Price
- £18.21
- Rating
- 4.5/5
- Reviews
- 910
- Age
- 12y ago
Newest
by launch date
Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack
- Price
- £24.83
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 11mo ago

2 Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom
- Price
- £28.39
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 1y ago

Auraglow Rechargeable Wireless LED Light Bulb with Remote Battery-Powered Dimmable Colour-Changing Wall or Ceiling Magnet Mounted (2 Pack)
- Price
- £18.28
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

Luqixcey 2 Pack LED Motion Sensor Night Light 4 in 1 LED Power Failure Light Rechargeable Plug in Emergency Flashlight Portable Dimmable Nightlights for Kids Adults Home Power Failure
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 1y ago

LED NGHT Light Plug in Wall 4 Function Motion Sensor Night Light with Rechargeable Plug Base Power Failure Light Torch and Work Light Emergency Plug in Lights for Hallway (Contemporary 2 Count)
- Price
- £27.56
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
3%
- Auraglow45%
- Xtralite34%
- HuuppHip6%
- SAFETLIGHT5%
- BORDRISE5%
- UltraSecure2%
- Open — no brand owns it (3 brands, 3%)
Demand
Power Outage Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Power Outage Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- auraglow19K/yr
- auraglow lights7K/yr
- auraglow pir motion sensor light9K/yr
- xtralite nitesafe torch4K/yr
- plug in torch5K/yr
- plug in torch emergency light3K/yr
- xtralite3K/yr
- power failure light2K/yr
Reviews and returns
What reviews say buyers love and hate about Power Outage Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken
Does not last
failed within few months
not a very reliable Product
A very cheap product
Not good quality
One thing that could be improved on is that I can't see any charging indicator
Wont charge at all
Unable to recharge
Useless battery
Battery is useless
Poor battery life
The adhesive pad also fell off fairly quickly
Adhesive not strong enough to stick on wall
then it does not stick
Love
Great light
Nice and bright
Bright light
Well made and give off a good amount of light
Excellent product
The quality and price seem reasonable
Good for the price
Excellent value
Great value for money
As advertised
As described
Does what it says
Easy to use
So handy
Very easy to use - just plug it in
Return
1.7% Return rate 15% Fixable by listing
Auto not working
one didnt work properly
does not work
The light isnt as bright as I was expecting
Not bright at all and picks and chooses when it comes on the sensor doesn't work well at all
Expensive and not very bright
Much smaller than I was expecting
USB cable is very short
Its larger than I realised
One thing that could be improved on is that I can't see any charging indicator
Wont charge at all
Unable to recharge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Power Outage Lights questions
Answered from the same tracked data.









