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Power Outage Lights

Fail

Demand is soft, at -44.1% this quarter, so Power Outage Lights is a Fail.

Flapen Score
46
46 / 100
Ranks 191 of 370 Lighting niches · −1 vs the category median of 47
Market size
£56K/yr52K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
40%top-5 click share · 9 brands · 15 sellers

Flapen Score

Power Outage Lights against its category

The dotted line is the Lighting average. Past it, Power Outage Lights is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Outage Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Power Outage Lights 52K times last year and spent an estimated £56K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
5.9%
Market size, estimated
£56Ka year
Peak month
November3.0× the quietest month
Top search term
auraglow19K searches a year

02 · Price

A sale here is worth £18.22.

Listings sell for £18.22 on average, from £8.14 to £50.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.22 that is £0 to £2K a year per listing.

Average price
£18.22inside the $15 to $100 sweet spot
Price range
£8.14–£50.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #314 within Indoor Lighting. It carries 1,356 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
4.1%
Average rank
#314in Indoor Lighting
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,356per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Power Outage Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

3%

  • Auraglow45%
  • Xtralite34%
  • HuuppHip6%
  • SAFETLIGHT5%
  • BORDRISE5%
  • UltraSecure2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Power Outage Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Power Outage Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auraglow19K/yr
  • auraglow lights7K/yr
  • auraglow pir motion sensor light9K/yr
  • xtralite nitesafe torch4K/yr
  • plug in torch5K/yr
  • plug in torch emergency light3K/yr
  • xtralite3K/yr
  • power failure light2K/yr

Reviews and returns

What reviews say buyers love and hate about Power Outage Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.25

Broken

Does not last

failed within few months

Quality-Overall9%−0.02

not a very reliable Product

A very cheap product

Not good quality

Charging8%−0.06

One thing that could be improved on is that I can't see any charging indicator

Wont charge at all

Unable to recharge

Battery Life6%

Useless battery

Battery is useless

Poor battery life

Adhesion/Stickiness5%−0.04

The adhesive pad also fell off fairly quickly

Adhesive not strong enough to stick on wall

then it does not stick

Love

Brightness/Shine/Glow36%+3.00

Great light

Nice and bright

Bright light

Quality-Overall10%−0.02

Well made and give off a good amount of light

Excellent product

The quality and price seem reasonable

Value For Money8%+0.43

Good for the price

Excellent value

Great value for money

Advertised Vs Actual Product8%+0.34

As advertised

As described

Does what it says

Ease Of Use6%+0.39

Easy to use

So handy

Very easy to use - just plug it in

Return

1.7% Return rate 15% Fixable by listing

Functionality-Overall30%▅▆▇▆██

Auto not working

one didnt work properly

does not work

Brightness/Shine/Glow17%▇▅▅▅█▆

The light isnt as bright as I was expecting

Not bright at all and picks and chooses when it comes on the sensor doesn't work well at all

Expensive and not very bright

Size-Overall12%▄██▇▄▃

Much smaller than I was expecting

USB cable is very short

Its larger than I realised

Defective Material/Parts8%█▅▅▆▄▂
Charging8%█▇▅▆▄▆

One thing that could be improved on is that I can't see any charging indicator

Wont charge at all

Unable to recharge

FAQ

Common Power Outage Lights questions

Answered from the same tracked data.