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Post Lights

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $72K a year here, so Post Lights is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 370 Lighting niches · +12 vs the category median of 47
Market size
£72K/yr228K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
34%top-5 click share · 35 brands · 62 sellers

Flapen Score

Post Lights against its category

The dotted line is the Lighting average. Past it, Post Lights is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Post Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Post Lights 228K times last year and spent an estimated £72K. The top 5 brands take 58% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
1.5%
Market size, estimated
£72Ka year
Peak month
May3.5× the quietest month
Top search term
post lights40K searches a year

02 · Price

A sale here is worth £20.63.

Listings sell for £20.63 on average, from £9.50 to £41.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.63 that is £0 to £2K a year per listing.

Average price
£20.63inside the $15 to $100 sweet spot
Price range
£9.50–£41.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #53 within Outdoor Lighting. It carries 592 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
10.1%
Average rank
#53in Outdoor Lighting
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
592per listing
Listings tracked
70

04 · Newcomers

Amazon counts 4 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Post Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

62

Top-5 brand share

58%

Top 20: 89%

Top-5 click share

34%

Top 20: 65%

Open market

39%

  • Solpex19%
  • NATPOW16%
  • VOLISUN10%
  • GEYUEYA Home9%
  • APONUO4%
  • ROMANJOY4%

Demand

Post Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.5×

Search terms

Top Post Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • post lights40K/yr
  • solar post lights34K/yr
  • fence post solar lights15K/yr
  • solar post lights garden12K/yr
  • fence post lights16K/yr
  • solar fence post lights11K/yr
  • decking post lights solar powered10K/yr
  • post lights solar powered12K/yr
  • solar post cap lights12K/yr
  • garden post light7K/yr

Reviews and returns

What reviews say buyers love and hate about Post Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow15%+2.68

no brightness at all

Not quite as bright as we thought

Not very bright

Functionality-Overall14%−0.26

Very poor do not work

Doesnt work

Stopped working

Quality-Overall10%

Extremely poor quality

the quality control needs to be better

Garbage

Size-Overall10%

Much smaller

one was too big

Did not fit

Durability6%−0.09

fall apart and break easy

Wont last

works only for a couple of hours

Love

Brightness/Shine/Glow38%+2.68

provide good light

Bright light

Nice and bright

Value For Money11%+0.77

Good Value

Excellent value

Excellent value

Quality-Overall11%

The build quality feels solid

Great lights, good quality

Excellent product

Assembly/Installation7%+0.62

Easy to set up

Fast assembly

Easy installation

Size-Overall6%

Easy to fit

Brilliant and easy to fit

fits various sizes

Return

1.0% Return rate 51% Fixable by listing

Size-Overall39%▂▄██▇█

Much smaller

one was too big

Did not fit

Brightness/Shine/Glow15%▄█▅▅▅▅

no brightness at all

Not quite as bright as we thought

Not very bright

Functionality-Overall13%█▃▃▄▅▄

Very poor do not work

Doesnt work

Stopped working

Defective Material/Parts6%██▅▅▆▅

Defect

Product not working

1 of the lights didn't work

Color4%█▃▆▄▅▂

FAQ

Common Post Lights questions

Answered from the same tracked data.