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47

plug in wall light

Skip it

Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 16Competition 78Returns 72Price range 62Avg price 75Brand share 85Review moat 83Quality gap 58

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great347.46

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great£15.03

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good£4.00–£33.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£35K

£35K/yr · 183K searches

Growth

Bad-52.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, plug in wall light is a £35K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

plug in wall light market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£45K–£60K
units × avg price
Conversion rate
1.3%
Avg BSR
#158
Page quality
0%
Prime
93%
Sponsored
98%
Out of stock
17.3%
Avg brand age
31 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

38

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

37%

Top 20: 78%

Open market

41%

  • LOHAS-LED13%
  • JandCase10%
  • Dehobo9%
  • LQUNFYL9%
  • TaFiCo9%
  • Fibrdoo8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.0×

Top plug in wall light search terms

  • plug in wall light167K/yr
  • plug in lights for kitchen11K/yr
  • dimmable plug in wall light5K/yr
All search terms

Top plug in wall light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plug in wall light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow44%

“Bright light”

Value For Money11%

“Good value for money”

Quality-Overall10%

“Excellent product really well made”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“Easy to use”

Design-Overall3%

“Excellent design,”

Assembly/Installation2%

“Looks good and easy to fix”

Color1%

“The colours are lovely and bright”

Socket/Port/Plug1%

“Great little convenient plug ins”

Efficiency1%

“The auto function works really effectively”

What buyers complain about

Durability21%

“Broke after a month”

Brightness/Shine/Glow16%

“Very dim light”

Quality-Overall9%

“Not reliable quality”

Functionality-Overall8%

“But the dimmer doesnt work”

Value For Money6%

“A bit on the expensive side”

Size-Overall5%

“Bit small”

Socket/Port/Plug3%

“Plug breaks in socket”

Defective Material/Parts2%

“Defective”

Heating2%

“I found it did heat up quite a lot too”

Weight Heavy1%

“Quite heavy”

Top return reasons

Functionality-Overall25%
Brightness/Shine/Glow24%
Defective Material/Parts10%
Size-Overall7%
Color7%
Quality-Overall5%
Socket/Port/Plug4%
Advertised Vs Actual Product3%
Durability3%
Compatibility-Overall2%

Common questions

Is plug in wall light profitable to sell on Amazon United Kingdom?
The niche generates £35K/yr across 46 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -52.1%. Flapen's verdict: Skip it (47/100).
How competitive is the plug in wall light niche?
28 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in plug in wall light?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 2.1%.
When does demand for plug in wall light peak?
Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 4.0× the quietest.
What does it cost to enter the plug in wall light niche?
Listings span £4.00–£33.09; the average listing price is £15.03 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.