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Plug in Wall Light

Fail

Demand is soft, at -52.1% this quarter, so Plug in Wall Light is a Fail.

Flapen Score
47
47 / 100
Ranks 177 of 370 Lighting niches · on the category median
Market size
£35K/yr183K searches / yr
90-day growth
-52.1%search demand this quarter
Competition
37%top-5 click share · 28 brands · 38 sellers

Flapen Score

Plug in Wall Light against its category

The dotted line is the Lighting average. Past it, Plug in Wall Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Wall Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plug in Wall Light 183K times last year and spent an estimated £35K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-52.1%
Conversion, latest week
1.3%
Market size, estimated
£35Ka year
Peak month
November4.0× the quietest month
Top search term
plug in wall light167K searches a year

02 · Price

A sale here is worth £15.03.

Listings sell for £15.03 on average, from £4.00 to £33.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.03 that is £0 to £2K a year per listing.

Average price
£15.03inside the $15 to $100 sweet spot
Price range
£4.00–£33.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #158 within Indoor Lighting. It carries 347 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
93%
Out of stock, average day
17.3%
Average rank
#158in Indoor Lighting
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
347per listing
Listings tracked
46

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Plug in Wall Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

38

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

37%

Top 20: 78%

Open market

41%

  • LOHAS-LED13%
  • JandCase10%
  • Dehobo9%
  • LQUNFYL9%
  • TaFiCo9%
  • Fibrdoo8%

Demand

Plug in Wall Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Plug in Wall Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug in wall light167K/yr
  • plug in lights for kitchen11K/yr
  • dimmable plug in wall light5K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Wall Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.24

Broke after a month

broke very quickly

Broke after a week

Brightness/Shine/Glow16%+2.64

Very dim light

Its not super bright

Not as bright as I expected

Quality-Overall9%−0.01

Not reliable quality

Bad quality

Cheap rubbish

Functionality-Overall8%−0.09

But the dimmer doesnt work

Didnt work

they lack critical functionality for me

Value For Money6%+0.65

A bit on the expensive side

Look more expensive than they were

They look expensive

Love

Brightness/Shine/Glow44%+2.64

Bright light

Nice glow

Nice and bright

Value For Money11%+0.65

Good value for money

Great purchase

Excellent value

Quality-Overall10%−0.01

Excellent product really well made

Amazing quality

excellent quality for the price gives off a excellent light

Advertised Vs Actual Product6%+0.33

As advertised

Exactly what I wanted

As described

Ease Of Use4%+0.23

Easy to use

easy to use - just plug in and press a button

Easy to use as just need to plug in

Return

2.1% Return rate 19% Fixable by listing

Functionality-Overall25%▆▆▇██▆

But the dimmer doesnt work

Didnt work

they lack critical functionality for me

Brightness/Shine/Glow24%█▇▅▆▄▆

Very dim light

Its not super bright

Not as bright as I expected

Defective Material/Parts10%▇▆▅▆█▆

Defective

Item does not work

One light doesnt work

Size-Overall7%▅▆▇█▆▆

Bit small

it some times doesnt fit quite right for some reason

Does not fit into normal plug

Color7%▄▆█▅▇▆

FAQ

Common Plug in Wall Light questions

Answered from the same tracked data.