How competitive is the Plug in Wall Light niche on Amazon United Kingdom?

28 brands and 38 sellers compete in Plug in Wall Light on Amazon United Kingdom. The top 5 Plug in Wall Light products take 37% of clicks and its top 5 brands hold 50% of demand.

What do buyers complain about in Plug in Wall Light?

Plug in Wall Light buyers on Amazon United Kingdom complain most about Durability, Brightness/Shine/Glow, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.1%.

What does it cost to enter the Plug in Wall Light niche?

Plug in Wall Light sells for £15.03 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.00–£33.09. The average incumbent carries 347 reviews — the moat a new listing must climb.

Plug in Wall Light

soft demand (-52.1% this quarter) — Plug in Wall Light doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

This niche Category average

Is Plug in Wall Light profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plug in Wall Light is a £35K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Plug in Wall Light: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.1% over the last 90 days and 1.3% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr4K

Search volume / yr-52.1%183K

Conversion rate1.3%

Avg price£15.03

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers28 · 38

Top-5 product click share37%

Open market50%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Top Plug in Wall Light products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

2 Pack Plug in Wall Lights for Bedroom with Switch and 180CM Cable E27 Base Indoor Plug in Bedside Wall Light Metal Wall Sconce Vintage Industrial Wall Lamp for Living Room Black(No Bulb)

Price: £16.07
Rating: 4.4/5
Reviews: 21
Age: 11mo ago

Dehobo Plug in Wall Light with Switch GU10 Wall Lamp Adjustable Aluminum

Price: £11.15
Rating: 4.4/5
Reviews: 189
Age: 2y ago

Fibrdoo Night Light Plug in Dusk to Dawn Sensor Led Night Light

Price: £15.95
Rating: 4.4/5
Reviews: 304
Age: 1y ago

JandCase Night Light Night Light Plug in Wall with Dusk to Dawn Sensor

Price: £10.72
Rating: 4.2/5
Reviews: 1,591
Age: 1y ago

Glowlit Plug in Wall Lights Gold Set of 2

Price: £14.79
Rating: 4.0/5
Reviews: 29
Age: 1y ago

Newest

by launch date

LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor

Price: £8.10
Rating: 4.4/5
Reviews: 757
Age: 4mo ago

Lampop 2PCS Plug in Wall Lights with Switch Dimmable Adjustable Arm Black

Price: £30.94
Rating: 3.5/5
Reviews: 9
Age: 7mo ago

PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack

Price: £7.81
Rating: 4.5/5
Reviews: 206
Age: 8mo ago

Plug in Wall Light Vintage Wall Lights with Tulip Green Glass Lampshade 180 Adjustable Wall Light with Switch and Plug in Wall Lamp Cord Wall Lights for Living Room Light Bulb Not Included

Price: £31.65
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

2 Pack Plug in Wall Lights for Bedroom with Switch and 180CM Cable E27 Base Indoor Plug in Bedside Wall Light Metal Wall Sconce Vintage Industrial Wall Lamp for Living Room Black(No Bulb)

Price: £16.07
Rating: 4.4/5
Reviews: 21
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

37%

Top 20: 78%

Open market

41%

LOHAS-LED13%
JandCase10%
Dehobo9%
LQUNFYL9%
TaFiCo9%
Fibrdoo8%

Plug in Wall Light demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR1.3%Products46Brands28Top 5 Brands50%OOS Rate17.3%Rating4.4★Reviews347Avg BSR#158

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.0×

Top Plug in Wall Light search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

plug in wall light167K/yr -52.7%0.8% conv.
plug in lights for kitchen11K/yr -50.7%1.2% conv.
dimmable plug in wall light5K/yr -33.2%0.7% conv.

What reviews say buyers love and hate about Plug in Wall Light

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Brightness/Shine/Glow44%

“Bright light”

Value For Money11%

“Good value for money”

Quality-Overall10%

“Excellent product really well made”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“Easy to use”

What buyers complain about

73% of reviews

Durability21%

“Broke after a month”

Brightness/Shine/Glow16%

“Very dim light”

Quality-Overall9%

“Not reliable quality”

Functionality-Overall8%

“But the dimmer doesnt work”

Value For Money6%

“A bit on the expensive side”

Plug in Wall Light return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

25%

2Brightness/Shine/Glow

24%

3Defective Material/Parts

10%

4Size-Overall

5Color

Common Plug in Wall Light questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plug in Wall Light 47/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 46 tracked products. 5 of 13 products launched in the last 360 days are still selling. Search demand moved -52.1% over the last 90 days.