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Plug in Lights

Fail

Demand is soft, at -42.6% this quarter, so Plug in Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£26K/yr101K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
39%top-5 click share · 20 brands · 32 sellers

Flapen Score

Plug in Lights against its category

The dotted line is the Lighting average. Past it, Plug in Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plug in Lights 101K times last year and spent an estimated £26K. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
2.3%
Market size, estimated
£26Ka year
Top search term
plug in lights62K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £4.00 to £19.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£4.00–£19.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #153 within Indoor Lighting. It carries 1,073 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#153in Indoor Lighting
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,073per listing
Listings tracked
42

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plug in Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£794£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

32

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 79%

Open market

26%

  • LOHAS-LED24%
  • JandCase15%
  • Fibrdoo12%
  • PURSNIC8%
  • Draome7%
  • PKBD7%

Demand

Plug in Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Plug in Lights search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plug in lights62K/yr
  • plug in lights for kitchen11K/yr
  • dimmable plug in wall light5K/yr
  • led plug in light5K/yr
  • plug socket light3K/yr
  • plug in lights for wall8K/yr
  • automatic night light plug in3K/yr
  • plug in lights indoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Lights

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Durability”
2.0%of orders come back
“Broke after a month”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plug in Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data