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Plug in Lights

Fail

Demand is soft, at -42.6% this quarter, so Plug in Lights is a Fail.

Flapen Score
41
41 / 100
Ranks 250 of 370 Lighting niches · −6 vs the category median of 47
Market size
£26K/yr101K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
39%top-5 click share · 20 brands · 32 sellers

Flapen Score

Plug in Lights against its category

The dotted line is the Lighting average. Past it, Plug in Lights is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plug in Lights 101K times last year and spent an estimated £26K. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
2.3%
Market size, estimated
£26Ka year
Top search term
plug in lights62K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £4.00 to £19.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£4.00–£19.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #153 within Indoor Lighting. It carries 1,073 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#153in Indoor Lighting
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,073per listing
Listings tracked
42

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plug in Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£794£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

32

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

26%

  • LOHAS-LED24%
  • JandCase15%
  • Fibrdoo12%
  • PURSNIC8%
  • Draome7%
  • PKBD7%

Demand

Plug in Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Plug in Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug in lights62K/yr
  • plug in lights for kitchen11K/yr
  • dimmable plug in wall light5K/yr
  • led plug in light5K/yr
  • plug socket light3K/yr
  • plug in lights for wall8K/yr
  • automatic night light plug in3K/yr
  • plug in lights indoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Plug in Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.22

Broke after a month

Breaks easily

Broke after a week

Brightness/Shine/Glow14%+3.02

Not as bright as i thought they would be

Not as bright as I expected

not very bright

Quality-Overall10%−0.02

Bad quality

Not reliable quality

Cheap quality

Functionality-Overall8%−0.07

But the dimmer doesnt work

Didnt work

they lack critical functionality for me

Value For Money6%+0.47

A bit more expensive than others

Look more expensive than they were

They look expensive

Love

Brightness/Shine/Glow47%+3.02

Bright light

Nice glow

Nice and bright

Value For Money11%+0.47

Excellent value

Good value for money

Good Value

Quality-Overall10%−0.02

Excellent product really well made

Amazing quality

excellent quality for the price gives off a excellent light

Advertised Vs Actual Product5%+0.25

As advertised

As Described

Exactly what I wanted

Ease Of Use4%+0.24

Easy to use

Easy to use as just need to plug in

easy to use - just plug in and press a button

Return

2.0% Return rate 18% Fixable by listing

Functionality-Overall25%▆▆▇██▇

But the dimmer doesnt work

Didnt work

they lack critical functionality for me

Brightness/Shine/Glow25%█▆▅▆▄▆

Not as bright as i thought they would be

Not as bright as I expected

not very bright

Defective Material/Parts10%█▇▆▇█▆

Defective

Item does not work

One light doesnt work

Color7%▄▅█▅▇▄
Size-Overall6%▄▆▅█▅▄

Does not fit into normal plug

Bit small

it some times doesnt fit quite right for some reason

FAQ

Common Plug in Lights questions

Answered from the same tracked data.