plug in lights
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,072.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Price range
Okay£4.00–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 101K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, plug in lights is a £26K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
plug in lights market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £29K–£34K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 7.0%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
26%
- LOHAS-LED24%
- JandCase15%
- Fibrdoo12%
- PURSNIC8%
- Draome7%
- PKBD7%
Demand
Weekly Amazon search volume, last 38 weeks — -42.6% search growth over the last 90 days.Top plug in lights search terms
- plug in lights62K/yr
- plug in lights for kitchen11K/yr
- dimmable plug in wall light5K/yr
- led plug in light5K/yr
- plug socket light3K/yr
- plug in lights for wall8K/yr
- automatic night light plug in3K/yr
- plug in lights indoor3K/yr
Top plug in lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fibrdoo Night Light Plug in Dusk to Dawn Sensor Led Night Light
Fibrdoo£15.954.4★304 rev
Draome Night Light Plug in Wall with Dusk to Dawn Sensor Modern 2 Pack Gold
Draome£17.424.5★91 rev
PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack
PKBD£7.814.5★206 rev
JandCase Night Light Night Light Plug in Wall with Dusk to Dawn Sensor
JandCase£10.724.2★1,591 rev
PURSNIC Night Light Plug in Wall Dusk to Dawn 3000K Warm White 2 Pack
PURSNIC£7.284.4★3,655 rev
Newest
by launch date
2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
Suright£6.7931 rev
MGEELED Night Light 2-Pack Night Light Plug in Wall with Dusk to Dawn Sensor 3000K Dimmable Plug in Light Modern Nightlight for Hallway Kitchen Bedroom Kids Room Stairway Garage
MGEELED£9.4311 rev
LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor
LOHAS-LED£8.10757 rev
LOHAS-LED Night Light Plug in Wall Dusk to Dawn Sensor Dimmable 1W
LOHAS-LED£11.98343 rev
PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack
PKBD£7.81206 rev
Trending
90-day click momentum2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
Suright£6.794.8★
LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor
LOHAS-LED£8.104.4★
LOHAS-LED Night Light Plug in Wall Dusk to Dawn Sensor Dimmable 1W
LOHAS-LED£11.984.5★
MGEELED Night Light 2-Pack Night Light Plug in Wall with Dusk to Dawn Sensor 3000K Dimmable Plug in Light Modern Nightlight for Hallway Kitchen Bedroom Kids Room Stairway Garage
MGEELED£9.434.9★
GRIFEMA Plug in Night Light 2 Pack with Dusk to Dawn Sensor White
GRIFEMA£7.174.4★
What buyers say about plug in lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Excellent value”
“Excellent product really well made”
“As advertised”
“Easy to use”
“Excellent design,”
“Very nice product love the different shades”
“The auto function works really effectively”
“Nice long cable, sturdy, easy to install”
“Great little convenient plug ins”
What buyers complain about
“Broke after a month”
“Not as bright as i thought they would be”
“Bad quality”
“But the dimmer doesnt work”
“A bit more expensive than others”
“Does not fit into normal plug”
“Defective”
“Plug breaks in socket”
“Very misleading and false advertising”
“I found it did heat up quite a lot too”
Top return reasons
Common questions
- Is plug in lights profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 42 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -42.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the plug in lights niche?
- 20 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in plug in lights?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 2.0%.
- What does it cost to enter the plug in lights niche?
- Listings span £4.00–£19.79; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.