Plug in Lights
FailDemand is soft, at -42.6% this quarter, so Plug in Lights is a Fail.
- Flapen Score
- 41 / 100Ranks 250 of 370 Lighting niches · −6 vs the category median of 4741
- Market size
- £26K/yr101K searches / yr
- 90-day growth
- -42.6%search demand this quarter
- Competition
- 39%top-5 click share · 20 brands · 32 sellers
Flapen Score
Plug in Lights against its category
The dotted line is the Lighting average. Past it, Plug in Lights is stronger. Inside it, weaker.
Market
The Plug in Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plug in Lights 101K times last year and spent an estimated £26K. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -42.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £26Ka year
- Top search term
- plug in lights62K searches a year
02 · Price
A sale here is worth £11.42.
Listings sell for £11.42 on average, from £4.00 to £19.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.
- Average price
- £11.42under the $15 to $100 sweet spot
- Price range
- £4.00–£19.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #153 within Indoor Lighting. It carries 1,073 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #153in Indoor Lighting
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,073per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 5 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Plug in Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fibrdoo Night Light Plug in Dusk to Dawn Sensor Led Night Light
- Price
- £15.95
- Rating
- 4.4/5
- Reviews
- 304
- Age
- 1y ago

Draome Night Light Plug in Wall with Dusk to Dawn Sensor Modern 2 Pack Gold
- Price
- £17.42
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack
- Price
- £7.81
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 8mo ago

JandCase Night Light Night Light Plug in Wall with Dusk to Dawn Sensor
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 1,591
- Age
- 1y ago

PURSNIC Night Light Plug in Wall Dusk to Dawn 3000K Warm White 2 Pack
- Price
- £7.28
- Rating
- 4.4/5
- Reviews
- 3,655
- Age
- 2y ago
Trending
90-day click momentum
2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1mo ago

LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 4mo ago

LOHAS-LED Night Light Plug in Wall Dusk to Dawn Sensor Dimmable 1W
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 7mo ago

MGEELED Night Light 2-Pack Night Light Plug in Wall with Dusk to Dawn Sensor 3000K Dimmable Plug in Light Modern Nightlight for Hallway Kitchen Bedroom Kids Room Stairway Garage
- Price
- £9.43
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

GRIFEMA Plug in Night Light 2 Pack with Dusk to Dawn Sensor White
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago
Newest
by launch date
2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to
- Price
- £6.79
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1mo ago

MGEELED Night Light 2-Pack Night Light Plug in Wall with Dusk to Dawn Sensor 3000K Dimmable Plug in Light Modern Nightlight for Hallway Kitchen Bedroom Kids Room Stairway Garage
- Price
- £9.43
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 4mo ago

LOHAS-LED Night Light Plug in Wall Dusk to Dawn Sensor Dimmable 1W
- Price
- £11.98
- Rating
- 4.5/5
- Reviews
- 343
- Age
- 7mo ago

PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack
- Price
- £7.81
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
32
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
39%
Top 20: 79%
Open market
26%
- LOHAS-LED24%
- JandCase15%
- Fibrdoo12%
- PURSNIC8%
- Draome7%
- PKBD7%
Demand
Plug in Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.6× · 9 of 12 months tracked
Search terms
Top Plug in Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plug in lights62K/yr
- plug in lights for kitchen11K/yr
- dimmable plug in wall light5K/yr
- led plug in light5K/yr
- plug socket light3K/yr
- plug in lights for wall8K/yr
- automatic night light plug in3K/yr
- plug in lights indoor3K/yr
Reviews and returns
What reviews say buyers love and hate about Plug in Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a month
Breaks easily
Broke after a week
Not as bright as i thought they would be
Not as bright as I expected
not very bright
Bad quality
Not reliable quality
Cheap quality
But the dimmer doesnt work
Didnt work
they lack critical functionality for me
A bit more expensive than others
Look more expensive than they were
They look expensive
Love
Bright light
Nice glow
Nice and bright
Excellent value
Good value for money
Good Value
Excellent product really well made
Amazing quality
excellent quality for the price gives off a excellent light
As advertised
As Described
Exactly what I wanted
Easy to use
Easy to use as just need to plug in
easy to use - just plug in and press a button
Return
2.0% Return rate 18% Fixable by listing
But the dimmer doesnt work
Didnt work
they lack critical functionality for me
Not as bright as i thought they would be
Not as bright as I expected
not very bright
Defective
Item does not work
One light doesnt work
Does not fit into normal plug
Bit small
it some times doesnt fit quite right for some reason
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plug in Lights questions
Answered from the same tracked data.









