How competitive is the Plug in Lights niche on Amazon United Kingdom?

20 brands and 32 sellers compete in Plug in Lights on Amazon United Kingdom. The top 5 Plug in Lights products take 39% of clicks and its top 5 brands hold 67% of demand.

What does it cost to enter the Plug in Lights niche?

Plug in Lights sells for £11.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.00–£19.79. The average incumbent carries 1,073 reviews — the moat a new listing must climb.

Plug in Lights

soft demand (-42.6% this quarter) — Plug in Lights doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Plug in Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plug in Lights is a £26K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 41/100.

Plug in Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.6% over the last 90 days and 2.3% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K

Search volume / yr-42.6%101K

Conversion rate2.3%

Avg price£11.42

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers20 · 32

Top-5 product click share39%

Open market33%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Top Plug in Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fibrdoo Night Light Plug in Dusk to Dawn Sensor Led Night Light

Price: £15.95
Rating: 4.4/5
Reviews: 304
Age: 1y ago

Draome Night Light Plug in Wall with Dusk to Dawn Sensor Modern 2 Pack Gold

Price: £17.42
Rating: 4.5/5
Reviews: 91
Age: 1y ago

PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack

Price: £7.81
Rating: 4.5/5
Reviews: 206
Age: 8mo ago

JandCase Night Light Night Light Plug in Wall with Dusk to Dawn Sensor

Price: £10.72
Rating: 4.2/5
Reviews: 1,591
Age: 1y ago

PURSNIC Night Light Plug in Wall Dusk to Dawn 3000K Warm White 2 Pack

Price: £7.28
Rating: 4.4/5
Reviews: 3,655
Age: 2y ago

Newest

by launch date

2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to

Price: £6.79
Rating: 4.8/5
Reviews: 31
Age: 1mo ago

MGEELED Night Light 2-Pack Night Light Plug in Wall with Dusk to Dawn Sensor 3000K Dimmable Plug in Light Modern Nightlight for Hallway Kitchen Bedroom Kids Room Stairway Garage

Price: £9.43
Rating: 4.9/5
Reviews: 11
Age: 4mo ago

LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor

Price: £8.10
Rating: 4.4/5
Reviews: 757
Age: 4mo ago

LOHAS-LED Night Light Plug in Wall Dusk to Dawn Sensor Dimmable 1W

Price: £11.98
Rating: 4.5/5
Reviews: 343
Age: 7mo ago

PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack

Price: £7.81
Rating: 4.5/5
Reviews: 206
Age: 8mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

26%

LOHAS-LED24%
JandCase15%
Fibrdoo12%
PURSNIC8%
Draome7%
PKBD7%

Plug in Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR2.3%Products42Brands20Top 5 Brands67%OOS Rate7.0%Rating4.5★Reviews1,073Avg BSR#153

Top Plug in Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

plug in lights62K/yr -36.5%1.8% conv.
plug in lights for kitchen11K/yr -50.7%1.6% conv.
dimmable plug in wall light5K/yr -33.2%0.9% conv.
led plug in light5K/yr -56.9%0.6% conv.
plug socket light3K/yr -42.5%2.3% conv.
plug in lights for wall8K/yr -77.2%0.0% conv.
automatic night light plug in3K/yr -43.2%3.7% conv.
plug in lights indoor3K/yr -80.8%1.8% conv.

What reviews say buyers love and hate about Plug in Lights

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Brightness/Shine/Glow47%

“Bright light”

Value For Money11%

“Excellent value”

Quality-Overall10%

“Excellent product really well made”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use4%

“Easy to use”

What buyers complain about

74% of reviews

Durability23%

“Broke after a month”

Brightness/Shine/Glow14%

“Not as bright as i thought they would be”

Quality-Overall10%

“Bad quality”

Functionality-Overall8%

“But the dimmer doesnt work”

Value For Money6%

“A bit more expensive than others”

Plug in Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

25%

2Brightness/Shine/Glow

25%

3Defective Material/Parts

10%

4Color

5Size-Overall

Common Plug in Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plug in Lights 41/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 42 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved -42.6% over the last 90 days.

Plug in Lights buyers on Amazon United Kingdom complain most about Durability, Brightness/Shine/Glow, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.0%.