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Planetarium Projector

Fail

Shoppers spend only $21K a year here, so Planetarium Projector is a Fail.

Flapen Score
49
49 / 100
Top 40% of 370 Lighting niches · +2 vs the category median of 47
Market size
£21K/yr35K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
42%top-5 click share · 22 brands · 45 sellers

Flapen Score

Planetarium Projector against its category

The dotted line is the Lighting average. Past it, Planetarium Projector is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planetarium Projector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Planetarium Projector 35K times last year and spent an estimated £21K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
1.9%
Market size, estimated
£21Ka year
Peak month
December13.4× the quietest month
Top search term
space lamp12K searches a year

02 · Price

A sale here is worth £32.67.

Listings sell for £32.67 on average, from £5.94 to £173.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £32.67 that is £0 to £3K a year per listing.

Average price
£32.67inside the $15 to $100 sweet spot
Price range
£5.94–£173.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #200 within Indoor Lighting. It carries 1,434 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
5.8%
Average rank
#200in Indoor Lighting
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,434per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Planetarium Projector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£855£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

45

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

42%

Top 20: 90%

Open market

43%

  • Lysumurl21%
  • Mexllex9%
  • VanSmaGo8%
  • FlyEagle7%
  • SUPPOU7%
  • PIKOY5%

Demand

Planetarium Projector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.4×

Search terms

Top Planetarium Projector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • space lamp12K/yr
  • planetarium12K/yr
  • planetarium projector adults3K/yr
  • home planetarium3K/yr
  • smart star projector2K/yr
  • wallfree skylight projector115/yr
  • cosmico stellar galaxy projector1K/yr

Reviews and returns

What reviews say buyers love and hate about Planetarium Projector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.25

Broke almost immediately

it fell apart

Broke after a week

Functionality-Overall11%−0.12

Never worked

Doesnt turn on at all

Did not work

Quality-Overall8%+0.14

looks absolutely nothing like the quality shown

Finally, the build quality feels very poor

Bad quality

Noise Level7%−0.07

Loud clicking noise

Rattling noise

Its very noisy

Value For Money7%+0.81

Overpriced

Pretty shocking for the price to be honest

.defo NOT worth the price

Love

Brightness/Shine/Glow21%+1.24

Its really bright

Great light

Its not too bright

Quality-Overall14%+0.14

Amazing quality

Decent build quality

Excellent product just as described

Value For Money13%+0.81

Value for money

Good for the price

Amazing value

Color5%+0.26

The colours are bright

Lovely colours

Colours are fantastic

Gifting Purpose5%+0.52

He is very pleased with this gift

Brilliant gift

Birthday present

Return

2.4% Return rate 15% Fixable by listing

Functionality-Overall23%▆▇▆▆█▇

Never worked

Doesnt turn on at all

Did not work

Defective Material/Parts9%██▅█▆▇
Quality-Overall9%▅▆▄█▆▅

looks absolutely nothing like the quality shown

Finally, the build quality feels very poor

Bad quality

Brightness/Shine/Glow8%▆▆▆▇█▆

limited glow

Stars were not so bright

Not very practical light

Advertised Vs Actual Product7%▆▇▆▇▇█

FAQ

Common Planetarium Projector questions

Answered from the same tracked data.